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SZE WAI (CY) KWOK

Operations Executive
SZE WAI (CY) KWOK

Summary

With over 15 years of experience in VP-level management or above positions for US importers, I have successfully overseen all operational functions, including supply chain management, artwork, quality management, finance, logistics, and IT. My expertise extends beyond consumer electronics to other product categories such as toys, outdoor furniture, hardware, and office furniture.

Through strategic planning, operational management, and team leadership, I effectively communicate and make decisions that drive organizational success. My track record includes fostering innovation and improving operational processes.

As a results-driven executive, I bring extensive experience in strategic leadership and operational excellence. I have a proven track record of fostering team collaboration, driving organizational growth, and adapting to evolving business needs. With skills in strategic planning, financial management, and stakeholder engagement, I am known for my strong decision-making abilities and unwavering focus on achieving measurable outcomes. I am a results-oriented electronics sourcing and procurement executive with a demonstrated record of streamlining operations, increasing profits, and maximizing market penetration.

As a decisive leader, I promote operational improvements, market expansion, and a positive corporate culture as keys to success. In addition to my professional achievements, I am a talented president with excellent employee development, customer service, and analytics skills.

With over 20+ years of experience in the field, I am comfortable giving engaging presentations to clients to drive new business, expand accounts, and establish brand profile. Furthermore, I am an excellent team builder and leader of initiatives.

Overview

25
years of professional experience
5
Languages

Work History

ICMD Company Limited

President / Owner
03.2013 - Current

Job overview

  • Company Overview: Full-Service Sourcing Agent for USA, Europe, and Asia Market, with products mainly in Electronics, Solar Energy Related Products, and Hardware. Other businesses related to inventing new products or improving existing products available for patenting, licensing, food manufacturing, online sales and promotion, also in retail. Website: www.icmdworld.com
  • Sole Asia Sourcing Agent for the USA Brand Morpheus 360 since 2018. Product categories covers Bluetooth Headphones, Speakers, audio, and gaming products and expansion products.
  • Branding and Export consultant for China Manufacturers creating their own international brands.
  • Designer of Warehouse Management System using RFID for warehouses and logistics companies.
  • Web Designer for several Shopify website and online stores.
  • Maintains morpheus360.com website, online sales channels, and the brand's Amazon Store.
  • Provide logistics services via outsourced forwarders for cost effective door to door product delivery.
  • Performs onsite product inspections on each order using general AQL level standard and customer requirements.
  • Production schedule monitoring on multiple supplier consolidation container shipments. Ensuring just in time delivery, minimizing storage cost.
  • Package design. Drafted product line package themes then work with clients' selection and modification requests while maintaining structural sturdiness, minimizing cost and production effectiveness.
  • Price negotiation and constant cost monitoring to ensure lowest product costs.
  • Product qualification - Perform application and stress tests on products prior to placing order, ensure selected products are durable and work as intended even for the less than gentle consumers.
  • Product sourcing based on categories provided by client.
  • ODM Projects Liaison between clients and suppliers.
  • Conduct Pricing Analytics to determine risk and profitability on target categories while gathering pool of information from suppliers to ensure safe and profitable business decisions.
  • Frequent travel to Suppliers' offices and factories for audits and qualification. Ensuring potential suppliers can and will provide smooth services and maintain product quality.
  • Full-Service Sourcing Agent for USA, Europe, and Asia Market, with products mainly in Electronics, Solar Energy Related Products, and Hardware. Other businesses related to inventing new products or improving existing products available for patenting, licensing, food manufacturing, online sales and promotion, also in retail. Website: www.icmdworld.com
  • Patented a tablet keyboard in USA, China, and Taiwan.
  • Established a licensed food factory in Yuen Long.

Worldwide Marketing Limited

VP of Operations
05.2006 - 02.2013

Job overview

  • Company Overview: An international trading company and buying office. Founded in December 2003, the company was once the sole sourcing agent for third biggest computer retailer in the USA, CompUSA, for their OEM branded products.
  • Commissioned to build a cloud based inventory WMS (Warehouse Management System) with POS and staff management functions at multiple locations using SAP based POSPAL software and plugins.
  • Built the website, unqhair.com for a chain hair salon in Hong Kong with three stores with customized layout and backend Sales, Membership Reward Program Functions.
  • Designed and registered logos for clients per request and answer legal questions regarding payments and logistics.
  • Run promotion plans for clients through direct marketing, postage flyers, minibus campaigns, roadshows, magazines, and social media channels.
  • Head of Asia Region Buying Offices in China, Hong Kong, and Taiwan. Oversee daily operations of with 50+ employees in Dongguan, China, legal and accounting in Hong Kong, and secondary Merchandising Team in Taiwan.
  • Monitors all departments in Finance, Administration, Engineering, Logistic, Quality Assurance, and some Merchandising.
  • Create and manage quality control systems per ISO9000 guidelines, ensuring all purchase orders, product development, logistics, and Quality Assurance processes are followed through on schedule.
  • Maximize operations efficiency by creating a streamlined operation team and process.
  • Decision maker on unexpected problems caused by suppliers and create immediate optimal solutions that will satisfy both customers and the situation.
  • Work with contracted software company to automate several manual processes to reduce operation cost and create an internationally applicable product database.
  • Communicates with sister company in USA on process improvements.
  • Research on potential markets/customers to increase business volume and market share.
  • An international trading company and buying office. Founded in December 2003, the company was once the sole sourcing agent for third biggest computer retailer in the USA, CompUSA, for their OEM branded products.
  • Designed, implemented, and continuously improved the operations system based on the company's business model.
  • Took over the responsibilities of two Senior Executives. Previous VP of Operations and the Managing Director, who possesses 15+ and 20+ years of experience respectively.
  • Successfully directed all departments to work as one unified team where two predecessors failed.
  • Team leader on working with well known retailers such as: Toys R Us, Office Depot, Big Lots, Fry's Electronics, Amazon.com, Tiger Direct, Brandsmart.
  • Enhanced operational efficiency by streamlining processes and implementing cost-saving measures.
  • Developed cross-functional teams to foster collaboration, resulting in increased productivity and performance.
  • Delivered exceptional results in market expansion efforts by identifying new territories, analyzing potential opportunities, and establishing a strong local presence.
  • Spearheaded quality assurance initiatives to ensure consistent delivery of high-quality products while minimizing production defects.
  • Identified opportunities for automation, leading to a significant reduction in manual labor costs and increased efficiency.
  • Evaluated existing workflows to identify inefficiencies and propose innovative solutions that enhance productivity across the organization.
  • Mentored team members on best practices in operations management, fostering a culture of continuous learning and growth within the organization.
  • Fostered a culture of continuous improvement within the organization by implementing best practices in operations management and providing ongoing training for staff members.

Worldwide Marketing Limited

Engineering Manager
09.2004 - 05.2006

Job overview

  • Company Overview: The company's expert in computer peripherals, computer and consumer electronics accessories. Established and managed engineering departments in Hong Kong and China.
  • Responsible for creation and development of items from testing, package design, application customization, and user's manual creation.
  • Familiar with ISO, RoHS, FCC, CE, C-Tick, UL and etc. international standards, ensuring the products sold to each customer in different region of the world will meet the requirements of the targeted market.
  • Set company standard on product quality. Created testing and inspection protocols.
  • Worked with other departments to ensure the product development process is on schedule and meets customer's requirement.
  • Direct contact with customer's designated certified testing firms to verify certification is valid as well as process new certification requests from customer, such as C-Tick and WHQL (Vista) Certification.
  • Coordinated with customer's tech support team on product improvements.
  • The company's expert in computer peripherals, computer and consumer electronics accessories. Established and managed engineering departments in Hong Kong and China.
  • Created a solid testing and quality assurance team from one employee to a team of 20+.
  • The RMA rate of our computer peripheral products is steadily kept at 2.1% in the USA, whereas better known brands such as Logitech is at 4.5%.
  • Trained a team of inspectors that are even more knowledgeable and better trained than the well known third party inspection and testing firms.
  • Enhanced overall team productivity with continuous training and mentoring of junior engineers.
  • Improved engineering processes by streamlining workflows and implementing efficient project management techniques.
  • Identified areas of improvement in existing systems, providing recommendations that resulted in significant cost savings over time.
  • Implemented quality control measures to reduce errors, resulting in increased customer satisfaction and repeat business.
  • Checked design compliance with product specifications and standards requirements.

Worldwide Marketing Limited

Testing Engineer
02.2004 - 08.2004

Job overview

  • Constructed test environments and designed and executed test plans.
  • Collaborated with cross-functional teams to identify potential risks and develop effective mitigation strategies during the testing phase.
  • Provided technical support to suppliers' development teams and debugged test systems.
  • Contributed to project plans by providing time-scale estimates.
  • Applied advanced skill in troubleshooting to resolve complex problems not covered by existing procedures or practices.
  • Optimized testing processes through continuous improvement initiatives, resulting in increased efficiency and reduced timetomarket.
  • Planned, designed and performed manual and functional project testing and reported defects.
  • Boosted customer satisfaction levels by ensuring high-quality software releases that met or exceeded user expectations.
  • Championed test-driven development practices within the team by advocating for early involvement of testers in the development process.
  • Obtained components, supplies and equipment to support testing.
  • Complied with quality and information security policies and procedures.
  • Supported successful product launches by rigorously validating feature functionality against detailed requirements specifications.
  • Managed time and test system resources to meet quality objectives and cost estimates.
  • Planned and evaluated new projects, consulting with other engineers and corporate executives as necessary.

Battery Technology Inc.

Electrical Engineer
07.2001 - 12.2003

Job overview

  • Company Overview: One of the biggest after-market notebook replacement battery manufacturer in the USA during the time I was working for them.
  • Demonstrate key product features at sales meetings and help the company get purchase orders.
  • Hands on product testing on computer peripherals and consumer electronics ensuring the quality and reliability of the product sold meets company requirement and standard.
  • Worked with suppliers on product improvements or to correct problems found during testing.
  • Generated detail and easily understandable test report for rest of company to review.
  • Installed, managed, and maintained office computer and computer network.
  • Provided helps to customer's tech support team when unusual product application problems are encountered.
  • One of the biggest after-market notebook replacement battery manufacturer in the USA during the time I was working for them.
  • Created a fully networked office from a bare office.
  • Mastered product testing in all product categories within the first two months of start.
  • Added the capability of handling packaging design to the engineering department.

DeVry University

Faculty Assistance
11.2000 - 10.2001

Job overview

  • Assisted lower level students with course works.
  • Graded and corrected homework and tests for instructors.
  • Gave instructions to students during experiments.
  • Assisted and troubleshoot for students.
  • Kept records of class' progress using Excel.

Education

DeVry University of Southern California

Bachelor of science from electronic engineering technology

University Overview

GPA: 3.99/4.00 - Dean's List (SUMMA CUM LAUDE)

Skills

Adobe Creative Suite

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Affiliations

  • Junior Chamber International Yuen Long Chapter, Senior Member since 01/01/2022, PRESENT
  • Junior Chamber International Yuen Long Chapter, Full Member since 09/01/2018
  • IEEE DeVry Pomona Branch, Inaugural Chairman, 03/01/2001, 03/31/2002

Preferred Name

CY Kwok

Phone

+852 6193-1814, WhatsApp

About Me

15+ years of experience in VP level management or above position for US importers. Running all operational functions including Supply Chain Management, Artwork, Quality Management, Finance, Logistics, and IT, for product including Consumer Electronics, with experiences in other product categories such as toys, outdoor furniture, hardware, office furniture., English, French, Cantonese Chinese, Spanish, Mandarin Chinese
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Timeline

President / Owner

ICMD Company Limited
03.2013 - Current

VP of Operations

Worldwide Marketing Limited
05.2006 - 02.2013

Engineering Manager

Worldwide Marketing Limited
09.2004 - 05.2006

Testing Engineer

Worldwide Marketing Limited
02.2004 - 08.2004

Electrical Engineer

Battery Technology Inc.
07.2001 - 12.2003

Faculty Assistance

DeVry University
11.2000 - 10.2001

DeVry University of Southern California

Bachelor of science from electronic engineering technology
2002.10
SZE WAI (CY) KWOKOperations Executive