Dynamic intern at media company, adept in social media marketing and creative thinking. Spearheaded content strategies on Little Red Book and TikTok, significantly boosting audience engagement and achieving over 90k viewers. Translated audience feedback into strategic improvements, demonstrating exceptional customer engagement and content development skills.
Hi, I’m
Sylvie Feng
Hong Kong
Summary
Overview
1
year of professional experience
Work History
Xing Hong Times Entertainment Culture Co., Ltd
Social Media Intern
06.2023 - 01.2024
Job overview
- Engaged in strategic planning, content strategy, and execution of posts across Little Red Book and TikTok.
- Enhanced account indicator growth (followers & views) and audience engagement through regular posting.
- Assisted in social media live streaming, resulting in 90k+ online audience and 60k+ live streaming income during the internship.
- Converted qualitative audience feedback to actionable recommendations for the manager to adjust strategy and create content that relevant to consumers.
Education
City University of Hong KongHong Kong
Master of Arts from Integrated Marketing Communication
10.2025
University Overview
Relevant Coursework: Integrated Marketing Communication, Advertising Production and Management, Consumer Behavior Insight, Global Promotion and Branding, Crisis Communication and Management
University of Bristol Bristol, The UK
Bachelor of Science from Marketing
07.2023
University Overview
- Degree Awarded with Second Class Honours (First Division)
- Relevant Coursework: Digital Marketing, Consumption and Consumer Behavior, Issues in Consumer Marketing and Innovation, Corporate Social Responsibility and Sustainability
Skills
- Social Media Marketing
- Creative Thinking
- Content Development
- Customer Engagement
Additional Information
Additional Information
Microsoft Office, CapCut, Social Media Platforms (TikTok, Little Red Book, Instagram)
Languages
Cantonese
Native language
English
Upper intermediate
B2
Mandarin
Advanced
C1
Timeline
Social Media Intern
Xing Hong Times Entertainment Culture Co., Ltd
06.2023 - 01.2024
City University of Hong Kong
Master of Arts from Integrated Marketing Communication
University of Bristol
Bachelor of Science from Marketing
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