Sutharshan Barthasarathy

• Managed and motivated sales team growing business by 44% in 4 years from USD $52M (Year 2020) to USD $70M (Year 2023)
• Cultivated culture of continuous learning within department by promoting professional development opportunities for team members.
• Delivered accurate sales forecasts based on thorough analysis of historical data and current trends in order to facilitate informed decision-making at executive level.
• Achieved regional sales targets through effective territory management and relationship building with key country leaders.
• Increased sales revenue by developing and implementing strategic plans and setting performance goals for sales team.
• Maximized profitability with effective pricing structures, aligning offerings with market demand while maintaining competitive positioning.
• Exceeded sales quotas and increased profitability through effective sales strategy and business planning.

Headed the newly formed energy division, leading the team and channel partners across South East Asia delivering transmission towers for local and overseas market.

• Developed and executed strategic plans for business growth and expansion, resulting in increased market share.
• Indirectly managed diverse team of professionals, fostering positive work environment and high employee satisfaction.
• Analyzed market trends/data to identify potential opportunities for business growth within existing or emerging markets successfully.
• Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
• Collaborated effectively with cross-functional teams on various projects/initiatives aimed at enhancing organizational performance results.

• Major challenge tasked for year 2016 is to turn around profitable USD 90M business unit which has been degrading in performance since year 2013. Financial year 2015 closed with USD $10M in order booking.
• Championed change initiatives within organization aimed at driving efficiency improvements in overall sales operation infrastructure.
• Managed accounts to retain existing relationships and grow share of business.

• Monitored and analyzed business performance to identify areas of improvement and make necessary adjustments turning around business performance achieving booking budget for financial year 2014 finishing at USD $24M
• Optimized resource allocation, enhancing operational efficiency and reducing costs.
• Enhanced internal communication systems by implementing regular meetings/updates across departments.
• Managed budgets, financial planning, and forecasting to optimize profitability for country operations.
• Analyzed market trends and competitor activities to inform strategic decision making.
• Coached and mentored team members, fostering culture of continuous learning and development.
• Controlled costs to keep business operating within budget and increase profits.
• Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.

• Achieved sales growth by creating and implementing effective marketing strategies. Achieved 180% business growth from USD $12M to USD $34M in 4 years.
• Coordinated product launches, ensuring seamless integration into market while maximizing exposure and reach.
• Enhanced brand visibility through targeted promotional campaigns, trade shows, and industry events.
• Conducted market research to identify emerging trends, competitor activities, and consumer preferences for informed decision making.
• Expanded regional market presence by identifying and pursuing new business opportunities.
• Collaborated with internal departments such as finance, operations, and logistics to ensure smooth execution of business development plans.
• Continuously evaluated competitor offerings adjusting our strategies accordingly keeping ahead in highly competitive environment.

• Developed customized solutions for clients based on deep understanding of unique pain points, delivering exceptional value and driving repeat business.
• Delivered compelling sales presentations to prospective clients, highlighting unique value proposition of products and services.
• Represented company and promoted Operational Benefits, Safety Instrumented Systems, Wireless Technology at conferences and industry events.
• Demonstrated products to show potential customers benefits and advantages and encourage purchases.

• Enhanced brand visibility through targeted promotional campaigns, trade shows, and industry events.
• Successfully lead and rolled out new Safety Instrumented System launched in September 2005 across Asia Pacific countries.
• Doubled Sales booking of Safety Instrumented System to USD $5.1M in year 2007 from USD $2.3M in year 2006, 100% growth.
• Conducted market research to identify emerging trends, competitor activities, and consumer preferences for informed decision making.
• Expanded regional market presence by identifying and pursuing new business opportunities.
• Continuously evaluated competitor offerings adjusting strategies accordingly keeping ahead in highly competitive environment.

Held various functional roles in 11 years time frame as following.

• Design & Service Engineer responsible system design, testing, factory acceptance test, yard work, site commissioning and modification of Safety Instrumented Systems.
• Manager responsible for Engineering, Test & Service department with 23 personnel.
• Quality Manager, successfully managed companies Quality system (ISO 9001-2000)
• Project Manager responsible for managing corporate customers. Successfully delivered projects for Exxon Mobil and Shell.
• Process Safety Manager responsible for Functional Safety Management (IEC-61508/61511) certification by TUV Germany.
• Technical Member of Yokogawa GSSC (Global Safety Solution Centre) for new Safety Instrumented Systems development.