SULKY CHU SIU KI
Summary
Sales professional with extensive experience at Carlsberg Brewery Limited (HK) in channel management and client servicing. Expertise in data analysis and budgeting, driving strategic market planning and consistently achieving sales targets. Strong negotiation skills and proven ability to lead teams effectively, fostering robust client relationships.
Furthermore, forward-thinking professional with proven history of leadership, planning and problem solving. Adept collaboration with professional to accomplish demanding objectives, motivate staff, and organize resources. Systematic understanding of maintaining coverage for all operational needs.
Overview
22
22
years of professional experience
Work History
Assistant Manager GT Channel
DKSH
06.2025 - Current
- Mainly focus HK & Macau GT Wholesale e.g. set promotion & market planning
- Achieve sales target with data analysis
- Negotiate & communicate with internal parties to commit company vision
Assistant Channel Sales Manager
Carlsberg Brewery Limited (HK)
09.2021 - 01.2025
- HK & Macau Channel management with client servicing (manage 3rd parties, Wholesalers, Vendor, retailers)
- Achieve sales target and data analysis; Pricing & stock control of Wholesalers
- Collect market intelligence from competitors for analysis
- Budgets control / calculation, annual business program setting for internal and external parties e.g. promotion sales planning and market activities;
- Monthly AR aging follow up with internal & external parties
- Negotiate, communicate & collaborate with internal & external parties to ensure smooth execution in market
- Team management (coaching, training, briefing materials, operation manual update)
Assistant Key Account Manager
5 Hour Energy International
06.2021 - 09.2021
- Key account management and client servicing (e.g pricing control, order handling, delivery handling, product handling etc)
- Daily operations, promotions and market activities
- Achieve sales target & sales analysis
- Budget control
Senior Account Office
The Garden Company
09.2019 - 06.2021
- Key account management and client servicing (e.g order handling, customers queries handling, complaint handling, delivery handling, product handling etc)
- Promotions and market activities
- Daily operations for account management
- Achieve sales target & sales analysis
- Collect market intelligence from competitors for analysis
- Monthly AR aging follow up with internal & external parties
Senior Specialist, Global Transformation and Lead
Nielsen
02.2014 - 05.2019
- Global Project Management (Application Development)
- Consolidate and communicate schedule / timeline between local team and global team (e.g. Tech, Management etc)
- Manpower development & engagement with cost control
- Occasional travelling China and others for project training
- Vendor Management – Overseas Projects
- Cost control e.g. vendor quotation, project cost, incentive control
- Vendor engagement e.g. monthly briefing, prepare field start materials
- Consultant of Daily Operations Procedure in Retail / CVS / SMKT projects
- Daily operation execution e.g. Project planning, daily briefing, logistic arrangement, retailers/store manager engagement, cost control include budget calculation
- Maintain data quality by creating & monitoring database for data comparison and data analysis meet clients’ & queries
- New project setup preparation, e.g manpower management recruitment, project cost estimation & wages calculations
Sales Operation Executive
Swire Beverage Coca Cola HK
09.2007 - 02.2014
- Client Servicing
- Key account management - responsible for business development in terms of service and sales, to ensure provide satisfaction product & service
- Up-sell / Cross-sell when new products launched, e.g. tailor made POSM
- New products / seasonal promotion program with forecasting
- Service support to client e.g. delivery schedule, kick off event delivery etc
- Provide a reasonable price / discount / rebate contract to Client
- Team Management (RED Team)
- Team pioneer for application development
- Responsible a team (around 10 ~ 12) to collect raw data from market with difference Channel
- Monitoring database & communicate with related parties about outlet status
- Data analysis & retrieve reports for different channel, such as General Trade (GT), Home Market Channel (HM), Convenience Vending Store Channel (CVS) & ad hoc projects with consolidate market information to analysis sales decreased / increased
- Weekly market visit for observing market trend e.g. seasonal mass promotion / competitor new product lunch
- Call Centre Daily Operation & team management
- Responsible a sales team (5 ppl) & daily call center operations (~28 ppl)
- Evaluate and conduct proposal of each project
- Data Analysis and prepare daily sales reports
- Budget control on program and organize specific program for call center
- Provide / organize training for junior staff
Supervisor (Fieldwork Operations – Part Time)
ORC Int’lHoldings
01.2007 - 08.2007
- Daily Operations & project report handling
- Responsible for all fieldwork procedure including DP, DV, QC, field supervision
- Update progress report for indoor (CATI, Focus Group) & outdoor (CLT & Mystery Shoppers)
- Calculate payroll and budget control of each project
Supervisor (Fieldwork Operations)
Oracle Added Value
07.2006 - 12.2006
- Daily Operations & project handling
- Budget control of each project
- Project planning (manpower, budget control and quota monitoring)
- Field supervision on indoor (both Hall and CATI) to maintain good quality of work including working guidelines & procedures
- Quality Control & Assurance
- Standard quality guidelines given with aligning clients
- Quota monitoring through CATI system
Assistant Supervisor (Fieldwork Operations)
ACNielsen
01.2004 - 07.2006
- Daily Operations & project report handling
- Interact with Interviewers & Mystery Shoppers to ensure the quality of work and progress for both Mystery Shoppers team and Hall team (mainly FMCG projects).
- Keep daily updated progress report to make sure the field is in schedule.
- Communicate closely with Client Servicing to solve problem.
- Manage briefing session and de-briefing session before the field started and progress in order to keep the questionnaires quality.
- Product handling (e.g. inventory / output) quota count before or after field
- Follow up action after field ended (like prepare ISO file)
- Quality Control & Assurance
- To make it standardize, stay out the problems for Mystery Shoppers & interviewers
- Organize interview and arrange training for both Mystery Shoppers and Interviewers
- Database & people management
- Database management (e.g. manpower management for team especially for Hall job such as TPT)
- To ensure field should have enough respondents for Hall job like Television Program Test (TPT).
Education
Bachelor of Arts - Communications
Ohio University
07.2007
HKCEE Certificate -
Holy Family Canossian College
07.1997
Skills
- Email management tools
- Sales analysis and forecasting
- Market planning and strategy
- Budgeting and cost control
- Data analysis and reporting
- Client service and support
- Channel management strategies
- Negotiation techniques
- Team leadership
- Project coordination
- Inventory oversight
- Promotion strategy development
- Problem-solving skills
- Business development initiatives
Languages
English, Chinese, Mandarin
Others:
- COMPUTER: Chinese Word Processing, MS words, Excel, PowerPoint, Photo Shop
- Expected Salaries : HK$ 42,000 - HK$45,000 (Negotiation)
- Available : Immediately Available
Timeline
Assistant Manager GT Channel
DKSH
06.2025 - Current
Assistant Channel Sales Manager
Carlsberg Brewery Limited (HK)
09.2021 - 01.2025
Assistant Key Account Manager
5 Hour Energy International
06.2021 - 09.2021
Senior Account Office
The Garden Company
09.2019 - 06.2021
Senior Specialist, Global Transformation and Lead
Nielsen
02.2014 - 05.2019
Sales Operation Executive
Swire Beverage Coca Cola HK
09.2007 - 02.2014
Supervisor (Fieldwork Operations – Part Time)
ORC Int’lHoldings
01.2007 - 08.2007
Supervisor (Fieldwork Operations)
Oracle Added Value
07.2006 - 12.2006
Assistant Supervisor (Fieldwork Operations)
ACNielsen
01.2004 - 07.2006
Bachelor of Arts - Communications
Ohio University
HKCEE Certificate -
Holy Family Canossian College
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