Experienced with crafting and executing comprehensive marketing strategies that align with business goals. Utilizes data-driven insights and creative approaches to drive brand recognition and customer engagement. Track record of leading cross-functional teams to deliver successful marketing campaigns and achieve measurable results.
Hi, I’m
Suet Yin , Sally Wong
Marketing Director
Summary
Overview
20
years of professional experience
3
Languages
Work History
Creation Chance Limited
Marketing Director
05.2022 - Current
Job overview
- I have planned the 20th anniversary brand promotion plan for RM. The relevant plan has achieved unprecedented success, and RM brand image has been reshaped. The company's target audience has been pushed from middle-aged and elderly people to young people, thereby enhancing market awareness of the brand, expanding the company's customer base, and increasing the supplement market share of RM.
De Novo Corporate Services Limited
CEO & Executive Director
09.2019 - 05.2022
Job overview
- During my tenure with the company, I led the team on several pr programs, including the opening promotion of Dongguan Bank Hong Kong Branch, corporate video production of Dongguan Bank Hong Kong Branch, FIFAe Nations Series 2022 – HKFA eFootball Open, AT Points Apps launching event.
Kredito PR Consultancy Limited
Director
10.2017 - 08.2019
Job overview
- I help Kredito to build up and manage its PR team. During my tenure, I successfully won the public relations work of the Hunan Provincial Government's investment promotion activities, as well as the brand promotion plan of a well-known Korean biotech company in Hong Kong. The campaign was widely reported by well-known media in Hong Kong, and the brand owner was invited to interview by TVB.
Chivik Communications Limited
Director
10.2013 - 07.2015
Job overview
- I help Chivik to build up its PR team and lead the team to provide diversified public relations services to clients. During my tenure, I have successfully won public relations contracts with a number of listed companies for the company, including China Coal Energy (1898.hk), CQME (2722.hk) and Harmony Auto (3836.hk). At the same time, I also developed commercial pr business for the company, implemented marketing plans for children's clothing brands owned by well-known artists “Ada Choi 蔡少芬”, and successfully increased brand awareness. In addition, I have also won some school clients to provide public relations services for their school events, which has broadened the company's business scope.
Christensen International Limited
Vice President
03.2010 - 09.2013
Job overview
- Business development - IPO & Retainer
- Assist Christensen affiliate - PR Concepts Asia Limited to develop IPO and retainer businesses. During my time with Christensen, I successfully secured major IPO projects such as China Sanjiang (2198.HK), Tibet 5100 (1115.HK) and OTO (6880.HK) for the company, with all becoming PR Concepts' retainer clients after listing.
- Among these, the OTO project is an outstanding example, which recorded an impressive result of 240-time over-subscription. As such it was the most and second-most oversubscribed IPO for the second half of 2011 and the entire 2011 respectively.
- The successes with the above IPO projects help PR Concepts to establish itself in the IPO market.
- Business development - Corporate PR
- In 2012 and 2013, I have also help Christensen to develop the corporate PR business. During that period, I have secured two major corporate events – China Merchant Bank HK Branch 10th Anniversary Celebration Cocktail and Dinner, as well as Wing Lung Bank 80th Anniversary Celebration Cocktail, for the company. With the success of these major events, which help Christensen to win other business opportunities from IFPHK, HKIB, Pui Ching Middle School, Openrice and China Everbright Group.
- Key responsibilities
- Supervises and manages client servicing work for a number of clients including China Greentown, China Sanjiang, China Coal, Dungguan Bank Hong Kong Branch, OTO, CITIC Dameng, Tibet 5100 etc
- Manages corporate PR work for a number of corporate clients such as Culturecom, China Merchant Bank (HK Branch), Wing Lung Bank, etc
- Develops and executes integrated IR and corporate communications plans for clients and delivers clients’ key messages to analysts, fund managers and media
- Excels in conducting market researches and perception audits with investor community and media so as to formulate key IR and media strategies for listed companies
- Performs marketing functions including corporate branding programs, media planning and public relations management
- Responsible for developing communication materials such as annual reports, interim reports, press releases, slide presentations, speeches, Q&A, factsheets, website, newsletters, brochures, etc
- Experience in handling disclosure materials such as annual reports, interim reports, announcements, circulars, etc
- Solid experience in planning, organizing and coordinating corporate events such as investor presentation, investor luncheon, press conference, media gathering, site visit, celebration event, etc
- Responsible for maintaining media and investor relationships as well as handling media and investors’ enquiries
- Excels in providing periodic analyses on clients’ stock price trend and market trends
- Managed IPO projects
- Responsible for assisting Managing Director in developing new business for the Company
Wonderful Sky Financial Group Limited
Senior Account Manager
01.2009 - 02.2010
Job overview
- Company Overview: (HKEx: 1260)
- I help Wonderful Sky improve their service in Investor Relations by devising a series of working procedures. Moreover, I helped arrange various training programmes for new staff to improve the quality of account servicing. In addition, for the final two months in Wonderful Sky I was the head of Training and took part in drawing up a training system for the company.
- KEY RESPONSIBILITES
- Supervises and manages client servicing work for a number of clients including major publicly-listed Chinese enterprises such as China Coal, China Shenhua, Angang Steel, China National Building Material, Beijing Capital International Airport, CITIC Bank, Metallurgical Corporation of China, First Tractor, Chongqing Machinery & Electric, etc
- Managed a number of IPO projects such as Chongqing Machinery & Electric, Metallurgical Corporation of China, Shenguan Holdings, etc
- (HKEx: 1260)
Rikes Communication Limited
Account Supervisor
01.2006 - 06.2007
Job overview
- By assisting Rikes in achieving its P&L and growth objectives for a number of years, Rikes was successfully sold its majority of stake to Hill & Knowlton Asia, an international PR group, in Jan 2008.
- KEY RESPONSIBILITES
- Supervises and manages client servicing work for a number of clients including major publicly-listed Chinese enterprises such as Datang Power International, Shenzhen Expressway, Sinopec Shanghai Petrochemical, Beijing North Star, etc.
Education
Brittany University
Master of Arts from Marketing
09.2025
University Overview
Uniart School of Design
Professional Diploma from Fashion & Image Design
01.2013
University Overview
Sacred Heart Canossian Commercial School
Diploma from Secretarial Studies
01.1999
University Overview
Tuen Mun Government Secondary School
F.1 – F.5 from Hong Kong Certificate of Education Examination
01.1997
University Overview
GPA: 8 passes including Chinese Language, Mathematics, English Language, Chinese Literature, Chinese History, Economy, Account, geography
Tuen Mun Government Primary School
P1. – P.6
01.1992
University Overview
Skills
Customer acquisition
Timeline
Marketing Director
Creation Chance Limited
05.2022 - Current
CEO & Executive Director
De Novo Corporate Services Limited
09.2019 - 05.2022
Director
Kredito PR Consultancy Limited
10.2017 - 08.2019
Director
Chivik Communications Limited
10.2013 - 07.2015
Vice President
Christensen International Limited
03.2010 - 09.2013
Senior Account Manager
Wonderful Sky Financial Group Limited
01.2009 - 02.2010
Account Supervisor
Rikes Communication Limited
01.2006 - 06.2007
Uniart School of Design
Professional Diploma from Fashion & Image Design
Sacred Heart Canossian Commercial School
Diploma from Secretarial Studies
Tuen Mun Government Secondary School
F.1 – F.5 from Hong Kong Certificate of Education Examination
Tuen Mun Government Primary School
P1. – P.6
Brittany University
Master of Arts from Marketing
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