WONG KIN WAH (Steven)

Work History

Senior / Regional Digital Director

GroupM Hong Kong, Under WPP Group

01.2022 - Current

Business Growth & Client Acquisitions: Secured high-impact new business, most notably a win with Huawei B2B international markets generating over USD 500K annual billings, and expanded agency presence in the Greater Bay Area.
End-to-End Digital Campaign Management: Designed and executed comprehensive digital campaign strategies across social media, programmatic channels (DV360, TheTradeDesk), and SEM. Developed full-funnel tactics—from audience planning to ad format selection, optimization, and analytics—that enhanced campaign performance and ROI.
Collaborative Sales & Upselling: Partnered with internal advertising teams to cross-sell GroupM's digital media solutions—including programmatic display, CTV, and data/tech offerings—resulting in an upsell project win of 100K HKD on website tagging for Lee Kam Kee Group.
Performance Marketing Excellence: Developed and launched targeted marketing strategies for high-profile clients such as Christian Dior Taiwan and Bulgari (Singapore/Australia), consistently achieving KPIs for ROAS and revenue.
Global Client Partnership: Served as a strategic digital advisor for LVMH, collaborating with regional and HQ teams to devise digital best practices and innovative strategies—strengthening client relationships and driving market success.
Industry Thought Leadership: Authored a monthly digital trends newsletter covering topics such as AI, data integration, audience strategy, and eCommerce, establishing the agency as an innovator in digital media.
Ad Tech Initiatives and Innovation: Deep engagement in clients' global ad tech projects, a forwarding thinking approach on addressing key areas such as viewability, brand safety, and data visualization.

Senior Performance Marketing Manager

Nixplay Hong Kong

07.2021 - 12.2021

Strategic Campaign Leadership: Spearheaded full-funnel digital marketing strategies for Nixplay's Shopify stores in the USA, Canada, UK, and Germany—driving brand awareness, website traffic, and online sales.
Data-Driven Audience Optimization: Collaborated with the CRM team to leverage 1st party data, refining audience targeting and content strategies to boost media targeting efficiency and overall ROI.
Budget & Performance Management: Planned advertising budgets and forecasted market-specific sales and media performance; managed day-to-day campaign monitoring and optimization to achieve ROAS and sales targets.
Channel Expansion & Stakeholder Engagement: Expanded biddable media channels and evaluated new media partnerships, presenting actionable plans to secure necessary resources while effectively communicating media planning and targeting strategies with C-suite executives.
Cross-Functional Collaboration: Worked closely with web development and design teams on launching tactical promotional strategies and refining user experience to enhance conversion rates.

Digital Director, Hong Kong and APAC

PHD Hong Kong, Under Omnicom Media Group

05.2020 - 06.2021

Campaign Strategy & Execution: Led a digital team to develop and execute comprehensive multi-channel campaigns for HSBC commercial banking division—including social media, SEM, programmatic display/video, and aggregators.
Budget & Performance Management: Planned and managed digital campaigns, including an HK always-on acquisition campaign with an annual budget exceeding HKD 5.5 million, consistently achieving lead generation and CPA targets.
Global Collaboration & Innovation: Partnered with the global PHD HSBC team to integrate digital frameworks and cutting-edge industry trends across HSBC HK and APAC markets.
Training & Thought Leadership: Delivered digital media training (SEM, social media, programmatic advertising) for HSBC HK and APAC marketing teams, and created case studies that standardized best practices regionally.
Data-Driven Optimization: Collaborated with data analytics, media vendors, and data partners to craft a robust data and audience targeting strategy utilizing 1st, 2nd, and 3rd party data.
Process & Portfolio Management: Implemented portfolio management across campaigns, products, and business units, and spearheaded digital enhancement projects.

Digital Manager / Director, Global Market

GroupM Hong Kong, Under WPP Group (Wavemaker)

11.2017 - 05.2020

Global Campaign Leadership: Planned and purchased digital campaigns worldwide, managing budgets from USD 50K to over 1M. Developed campaign strategies and provided media recommendations for flagship smartphone launches (Honor) and high-profile events such as Mobile World Congress for Huawei B2B.
Client & Team Collaboration: Maintained day-to-day client communications for campaign consultation and expectation setting. Created and delivered training presentations for Huawei and Honor, and coached performance managers and executives on digital best practices.
Strategic Lead on Digital Projects & Innovation: Authored Scope of Work documents and pitch decks for digital offerings including Dynamic Creative Optimization (DCO), GroupM DMP solutions, and tag management. Spearheaded a Robotic Process Automation (RPA) project for Huawei acceptance reporting—developing a case study that led to a global rollout.
Cross-Platform Integration & Partnership Building: Collaborated with internal teams and external partners within the Wavemaker and WPP network to coordinate sales pitches and prospect new opportunities. Worked with clients on data and platform integrations (CDP/DMP, data visualization, tag management) while liaising with key digital media owners (Google, Facebook, Twitter) to capture emerging product developments and partnership opportunities.

Digital Account Manager / Director

Ve Global

08.2014 - 11.2017

Client & Agency Management: Oversaw relationships with agencies, affiliates, and direct clients across Greater China and SEA, ensuring cohesive collaboration and communication.
Remarketing Solutions: Pitched and implemented remarketing strategies to affiliates, agencies, and direct clients, consistently achieving company revenue targets.
Campaign Oversight: Monitored campaign setups and performance, ensuring flawless product execution and optimal effectiveness.
Sales Support: Assisted the sales team by crafting compelling proposals and tailoring product and campaign offerings, driving additional business opportunities.

Senior Digital Account Executive

Ptarmigan Media

10.2013 - 08.2014

Campaign Development & Execution: Developed, executed, and monitored multi-channel digital campaigns (Social, Display, SEM) for high-profile clients such as J.P. Morgan, Allianz, and Schroders.
Strategic Planning & Optimization: Formulated comprehensive digital marketing strategies with ongoing campaign optimizations. Designed routine and ad-hoc performance reports to monitor ROIs and KPIs, and provided actionable strategic advice.
Platform Expertise: Leveraged platforms including Facebook, Google Ads, Google Analytics, Baidu, Yahoo Bing, and DCM for campaign execution, performance tracking, and evaluation.
Media Buying & Market Analysis: Managed all aspects of digital media buying and planning, conducting competitive analysis and research to inform strategy.
Client Engagement & Presentations: Prepared compelling presentation materials and contributed significantly to the client pitching process, enhancing client relationships and acquisition prospects.

Online Marketing Executive

Bite Communications

10.2012 - 10.2013

Campaign Management: Handled SEM, SEO, and display campaigns for multinational and local clients, managing trafficking processes and producing comprehensive performance and summary reports.
Strategic Collaboration: Worked closely with the Business Director to develop business proposals and campaign strategies, ensuring alignment with client objectives.
Cross-Functional Coordination: Partnered with internal teams to monitor campaign performance, design detailed reports, and drive data-driven optimization.
Client Engagement: Independently communicated with clients to explain campaign implementation, address technical questions, and provide customized strategic guidance.

Account Executive

Sizmek

12.2010 - 09.2012

Strategic Client Engagement: Pitched to new clients and delivered compelling presentations covering company overview, product offerings, platform training, and campaign analytics to foster and maintain strategic partnerships.
Account Management & Support: Managed user accounts for both local and regional clients; collaborated with a global technical support team via email and CRM to efficiently resolve technical and non-technical issues.
Campaign Oversight: Closely monitored and managed local and regional campaigns on the platform, ensuring flawless execution and adherence to campaign goals.
Workflow & Vendor Coordination: Planned detailed campaign workflows, timelines, and responsibilities, coordinating with vendors and clients to streamline ad operations.
Stakeholder Liaison: Acted as the primary liaison among media and creative agencies, publishers, and internal teams throughout the campaign lifecycle to ensure smooth ad operations and effective communication.

Public Relation and Development Assistance

The University of Hong Kong

06.2008 - 11.2010

Brand Promotion: Elevated the library's professional services and brand image by leveraging multiple marketing channels, including e-newsletters, annual reports, YouTube, Facebook, and custom-designed print materials.
Community Engagement: Organized and executed public programs—such as book talks, book launches, used book sales, and fundraising events—to foster lasting relationships between the library and the community.
Internal Outreach: Encouraged staff and student engagement with library services by orchestrating initiatives like staff forums, video competitions, and library tours.

Summary

Overview

Work History

Senior / Regional Digital Director

Senior Performance Marketing Manager

Digital Director, Hong Kong and APAC

Digital Manager / Director, Global Market

Digital Account Manager / Director

Senior Digital Account Executive

Online Marketing Executive

Account Executive

Public Relation and Development Assistance

Education

Master of Science - Marketing Management

Bachelor of Arts - Fashion and Apparel Design

Skills

Timeline

Software

Interests

Languages

Work Preference

Work Type

Work Location

Important To Me

Notice Period

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