Stephen Chan Chung Yan
Marketing and Communication Director
Taipo
Summary
Marketing is the art of attracting, satisfying, and retaining customers through research, branding, pricing, promotion, and distribution. With over 28 years of comprehensive expertise spanning PR, event promotions and production, B2B, and B2C business development, I specialize in positioning corporate products with precision and resonance in the marketplace. Beyond execution, I consistently deliver a “wow” factor by fusing diverse strategies with distinctive product perspectives. I collaborate across initiatives to optimize resources, reducing promotional costs while amplifying brand exposure. During my tenure in media and cultural enterprises, I successfully drove significant revenue growth, achieving major increases within just three years I excel at crafting aesthetic product effects that resonate with target audiences—shaping visual identity, phrasing, and psychological appeal. Drawing on extensive field experience, I have honed practical expertise in digital marketing, website design, video production, 3D animation, and AI-driven tools, complemented by strong proficiency in MS Word, Excel, and PowerPoint. Driven by personal curiosity, I am also learning Python, the language of AI innovation. From 2016 to 2018, I contributed as a freelance marketing tutor at the Emperor Academy for Performing Arts, sharing industry insights and guiding aspiring professionals. I am seeking career opportunities with a dynamic, growth-oriented company where I can fully apply my skills and experience. My professional background is outlined here for your review, and I would welcome the chance to further demonstrate my capabilities in person. I look forward to the possibility of an interview to discuss how I can contribute to your team’s success.
Overview
30
30
years of professional experience
Work History
Marketing and Communication Director
Metro Broadcast Corporation Limited
01.2025 - Current
- As Marketing and Communication Director in a major media organization, my role was both diversified and dynamic. Beyond overseeing campaigns, I engaged in creative collaborations across industries—partnering with brands, sponsors, and cultural institutions to design innovative promotional strategies.
- Metro Broadcast (新城廣播有限公司) is one of Hong Kong’s three major radio broadcasting corporations, founded in 1991 and owned by CK Hutchison Holdings. It operates multiple FM and AM channels and has expanded into multimedia platforms like MBO TV and online news platform.
- Accountabilities:
- Program marketing: I was tasked with compiling, planning, and executing promotional campaigns for a wide range of radio programs. These initiatives required not only creativity and strategic vision but also careful resource allocation, since effective promotion demands investment.
- Sales: To balance promotional needs with financial sustainability, I also took on a sales leadership role. This involved presenting and designing customized radio and online programs for both the company and its clients, ensuring that each campaign delivered value to sponsors while enhancing the visibility of our broadcasts.
- Program producer: I took the lead in creating and managing a variety of radio and online programs, including the acclaimed 「命運解惑師」 and the distinctive lifestyle program 「品味新城」, which explored Hong Kong’s world of luxury and extravagance. My role extended beyond production oversight—I actively monitored and advised on the content of each episode, ensuring that the program flow remained engaging and coherent. I collaborated closely with hosts and research teams, providing guidance and feedback to align topics with public interest and maximize audience awareness. This hands-on involvement allowed me to shape programs that were not only entertaining but also culturally relevant, reinforcing the station’s reputation for quality and resonance in a competitive media landscape.
Project Director
Integrated Education Limited
03.2024 - 10.2024
- By serving both students and educators, Integrated Education fosters a holistic learning environment that cultivates creativity, critical thinking, and a lifelong passion for learning.
- Integrated Education (IE) is a newly established education company in Hong Kong dedicated to enriching the local learning landscape. The company designs and delivers a diverse portfolio of artistic and non-academic courses tailored for primary and secondary schools. These programs encourage creativity, self-expression, and practical skill development—broadening horizons beyond the traditional academic curriculum. Alongside student-focused initiatives, IE also provides professional development training for educators, equipping teachers with innovative techniques, enhanced pedagogical skills, and a mindset of continuous improvement.
- Accountabilities:
- Course Design: To compile all the potential suitable courses for local schools, we closely liaise with various lecturers and tutors, brainstorming ideas to make the courses engaging and interactive. We develop the course outlines and present them in a way that’s easy for schools to digest and embrace. This journey is essentially a marketing job, but with a specific target audience—school principals.
- Sales: Engaging with different schools is a genuine challenge. Each school has its own annual routine, meticulously planned a year or more in advance, which ensures smooth operations. My role was to break through these well-established schedules and secure prompt, stable agreements. Moreover, many local schools have already advanced in offering diverse courses such as ice hockey, horseback riding, and robotics with programming. To meet their standards, we had to tailor the depth of our courses to align with these offerings and provide high-quality, new skills training. This involved creating course content that was not only relevant but also competitive, ensuring it could stand out amidst the already advanced curriculum provided by these schools.
General Manager
A.I. Commerce LTD.
12.2023 - 03.2024
- As General Manager, I oversee all departments, ensuring each team achieves its development milestones while upholding our commitment to innovation and excellence. Through strategic planning, effective leadership, and a relentless focus on continuous improvement, I strive to propel AI Commerce to new heights in the competitive IT industry.
- AI Commerce, headquartered in Kuala Lumpur, Malaysia, is a pioneering IT company celebrated for its innovative approach to software development. The firm specializes in white-label solutions and has created its own cutting-edge AI-driven ERP system. This unique platform seamlessly integrates advanced AI computing with the established logic and workflows of traditional ERP systems, delivering unmatched efficiency and intelligence.
- Accountabilities:
- Company setup: Founded in June 2023, our company is still in its early stages and currently lacks many facilities. The core team consists of three key members: a Malaysian CEO with a background in IT sales and marketing, an American technician with extensive experience leading AI development projects across North American firms, and myself.
- Development: We hold intellectual property for several technical advancements, with the primary goal of integrating these innovations into new products. To achieve this, we are focusing on building a strong technical IT team, a dynamic marketing team, and the essential departments necessary for a thriving company.
- HR: Hiring in Malaysia presents unique challenges compared to Hong Kong, as the targets, goals, and lifestyles differ significantly. Through this experience, I have developed techniques to collaborate effectively with people from diverse cultural backgrounds, thereby maximizing the company’s productivity. This journey has given me some unforgettable experiences in a foreign setting.
Senior Vice-President
Kids Logic Company Limited
11.2016 - 10.2023
- As Senior Vice-President, I oversee the full spectrum of operations—from manufacturing to marketing—ensuring efficiency, creativity, and brand alignment at every stage. Immersing myself in the intricacies of toy production has been an immensely rewarding journey, blending business leadership with the joy of bringing beloved characters to life.
- After becoming part of a sizeable listed company, Kids Logic Company Limited has solidified its position as the second-largest local designer and licensed toy manufacturer in Hong Kong, with an annual turnover exceeding HKD 45 million. The company collaborates with world-renowned licensors such as Hasbro (Transformers), Disney (Star Wars, Iron Man, Avengers), Doraemon, and other iconic Japanese characters.
- Accountabilities:
- Company Operations: One of my key goals was to revamp and enhance workflows across multiple departments, including production, accounting, sales and marketing, and customer service. By fostering communication, understanding, and open discussions, I clarified job duties and streamlined processes. No employees were laid off, yet overall efficiency improved significantly.
- Business Development: In response to shifting local market trends and the growing difficulty of selling mid-priced products, we introduced a new luxury toy line priced between USD 799 and USD 2,000, with limited editions ranging from 200 to 800 pieces worldwide. Targeting the premium market proved highly successful, as most limited items sold within three months, delivering a substantial boost to company profits.
- Marketing: Kids Logic was globally recognized as a toy brand primarily within the low- to middle-class market. To align with the new company direction, I elevated our corporate image by emphasizing product quality, the exclusivity of limited editions, and strategic pricing. Partnering with top distributors — Side Show (North America), Otaku Mode (Japan), and Model Arts (Asia) — we successfully positioned the brand in the high-end market. As a result, various sales channels sought to become domestic distributors, with our products transitioning from toys into valuable collectibles.
General Manager
Soap Studio Company Limited
11.2014 - 10.2016
- Soap Studio is an inventive toy design and development studio, with the majority of its products licensed from global licensors such as Warner Bros., Hasbro, and Universal Studios. I managed the company's operations, public relations, and marketing. My time at Soap Studio has provided me with invaluable experience in negotiating license agreements with top-tier companies and insight into the high-tech toy industry.
- Soap Studio is an inventive toy design and development studio, with the majority of its products licensed from global licensors such as Warner Bros., Hasbro, and Universal Studios. I managed the company's operations, public relations, and marketing. My time at Soap Studio has provided me with invaluable experience in negotiating license agreements with top-tier companies and insight into the high-tech toy industry.
- Accountabilities:
- Business Development: The company produces a diverse range of toys, including mobile interactive toys, vintage toys, and licensed toys. My first task was to build a marketing team consisting of two graphic designers and two public relations and marketing managers. We successfully launched the company's flagship product, the Mobile Interactive Batman Mobile. Balancing the demands of licensors like Warner Bros and Hasbro with the unique features of our products honed my negotiation skills with some of the world's largest corporations. This experience also proved invaluable in delivering Hong Kong products to the global market. The toy, priced at USD 1,299.00, sold 3,000 units worldwide.
- Marketing: Breaking into the high-tech toy market in Hong Kong wasn't too difficult given my familiarity with local media and entertainment. Generating buzz was easy, but promoting an internationally licensed product required a global approach. Exhibitions were key. I planned and organized numerous Asian shows, including Shanghai Comic Con, Beijing Comic Con, Hong Kong International Toy Fair, Korea Toy Soul, and New York Toy Fair. My goal was always to make the crowd gasp—and we nailed it every time.
Business & Marketing Director
Mtel Limited
01.2013 - 11.2014
- Mtel, a publicly listed mobile app development company, is recognized as one of the top three in Hong Kong. Its core operations span three main sectors: projects, products, and games. In my role, I oversee the marketing and business growth across all three areas, ensuring each reaches its full potential. I greatly value the opportunity to learn about new technologies, explore innovative marketing strategies, and collaborate with more than 100 technical professionals. This dynamic environment keeps me fully engaged and fuels my passion for leveraging cutting-edge advancements to drive the company forward.
- Mtel, a publicly listed mobile app development company, is recognized as one of the top three in Hong Kong. Its core operations span three main sectors: projects, products, and games. In my role, I oversee the marketing and business growth across all three areas, ensuring each reaches its full potential. I greatly value the opportunity to learn about new technologies, explore innovative marketing strategies, and collaborate with more than 100 technical professionals. This dynamic environment keeps me fully engaged and fuels my passion for leveraging cutting-edge advancements to drive the company forward.
- Accountabilities:
- Business Development: The company’s major offerings include the Movie Express app, the Soccer Express app, and the WhatsCap app. My primary objective was to monetize these platforms effectively. I initially took charge of Soccer Express, successfully attracting sponsors and generating advertising revenue to support the platform’s growth and marketing efforts. I also collaborated closely with digital agencies to explore new revenue-generating opportunities. With Movie Express, I launched a ground-breaking partnership with local theatres, integrating big data analysis, location-based promotions, and behaviour monitoring into our business model. Our sales targets focused on the finance and retail sectors, leveraging these innovative strategies to drive revenue and expand market presence.
- Marketing: To effectively advertise our products, we first needed to establish their brand orientation. After three years of limited industry attention for our mobile platform, Movie Express, I initiated collaborations with major annual film festivals such as the Hong Kong International Film Festival and STAR TVs 20th anniversary celebrations. These efforts helped Movie Express build a professional reputation in the film industry. I then coordinated movie marketing across various sectors to generate traction for the platform. While working on Movie Express, I also undertook the redesign of our football platform. Advertising a digital platform can be risky using traditional methods, yet the impact of digital promotions has fuelled my passion for IT marketing. Employing CPM and CPC models, alongside a mix of social platforms, print ads, TV commercials, and events, provided me with a fantastic learning experience.
Business Development Director
Digital Broadcasting Corporation HK Limited (DBC)
07.2011 - 11.2012
- As Business Development Director, I directed a team of ten talented professionals—including graphic designers, web designers, and public relations specialists—working together to elevate the station’s visibility and audience reach. Through creative campaigns and strategic positioning, we ensured DBC Radio’s programming resonated with a wide audience and maintained a strong presence in Hong Kong’s competitive broadcasting landscape.
- DBC Radio, was one of the leading broadcasting companies in Hong Kong, operated seven distinct digital channels during its active years. Each channel delivered high-quality AAC audio, offering a diverse mix of news, talk shows, music, and entertainment.
- Accountabilities:
- Marketing Communications: Although I had significant interactions with local and Chinese media during my time at the record company, working directly within a media organization was a first for me. This new role was both immensely enjoyable and full of challenges. My key performance indicators were clear-cut — I had to ensure sufficient exposure for our major programs. For instance, we had a controversial radio show airing every morning from 8:00 to 10:00 a.m., which exposed many injustices in society. My task was to ensure the program was highlighted daily, in the right context, and through the right media channels.
- Business Development: I was responsible for generating new business for the department, which included securing commercial product placements, organizing promotional programs, and coordinating collaborative campaigns with different radio shows.
- Product Sales: We aimed to maximize the sales of radio spots and airtime, as well as AAC radio services in the market. Balancing these responsibilities gave me invaluable experience and proved to be a highly rewarding endeavour.
Head of Marketing
Citicall Retail Management Limited
07.2010 - 05.2011
- Citicall was a major electronics retailer specializing in household appliances, consumer electronics, and related products. I undertook the demanding responsibility of managing 22 outlets with a lean team of seven members, balancing the heavy workload with operational efficiency. The role required careful navigation of workplace politics to maintain harmony and productivity. At the same time, I guided younger team members, ensuring they upheld professional demeanour and positive attitudes, which contributed to a cohesive and effective team culture.
- Citicall was a major electronics retailer specializing in household appliances, consumer electronics, and related products. I undertook the demanding responsibility of managing 22 outlets with a lean team of seven members, balancing the heavy workload with operational efficiency. The role required careful navigation of workplace politics to maintain harmony and productivity. At the same time, I guided younger team members, ensuring they upheld professional demeanour and positive attitudes, which contributed to a cohesive and effective team culture.
- Accountabilities:
- In charge of the marketing department.
- Responsible for developing and implementing a one-year strategic action plan.
- Directed promotional retail projects in collaboration with different brands.
- Initiated and negotiated partnership with the Society for Abandoned Animals Limited (SAA), and led a three-month summer campaign — 「夏之笑顏大募集 - Citicall X SAA 慈善動物醫療基金」.
PR & Communications Director
PIP Cultural Limited (PIP)
04.2006 - 05.2010
- PIP focuses primarily on live performances, presenting one to two shows each month alongside four major productions annually. The marketing department is responsible for ticket sales, often requiring rapid responses to meet audience demand. This role marked a pivotal stage in my marketing career, offering unique challenges and broadening my perspective through the diverse experiences it provided.
- PIP focuses primarily on live performances, presenting one to two shows each month alongside four major productions annually. The marketing department is responsible for ticket sales, often requiring rapid responses to meet audience demand. This role marked a pivotal stage in my marketing career, offering unique challenges and broadening my perspective through the diverse experiences it provided.
- Accountabilities:
- Directed marketing operations, training and leading a team of five members.
- Developed concepts, marketing strategies, project monitoring, and execution plans.
- Built and managed the image/brand for both Mr. Jim Chim (詹瑞文) and PIP Cultural Limited.
- Oversaw sales and marketing of PIP products, including:
- 17 theatre performances annually (男人之虎, 萬世歌王, 萬千師奶賀台慶, etc.).
- Three semesters of the annual Children’s Theatre School.
- Launch and promotion of Jim Chim in the local market.
- Provided strategic direction, initiated marketing plans, and maximized quality exposure for all products.
- Ensured profitability across projects, increasing company income from HK$10M to HK$30M per year through sustained effort.
- Educated the market and created demand via promotions, executing over 300 advertising programs annually.
- Collaborated with Mtel and 3HK for mobile content production and promotional campaigns.
- Initiated joint promotions and sponsorships, including:
- HSBC X Jim Chim.
- 男人之虎 joint promotion with Smartone.
- Children’s theatre 鬼馬噹噹噹 joint promotion with 1010.
- 萬千師奶賀台慶 joint promotion with Fortress.
- Planned and managed events, organizing at least two press conferences/public events per performance (e.g., 萬世歌王 at APM, 萬千師奶賀台慶 at Langham Place).
Marketing Manager
Hummingbird Music Ltd / East Asia Entertainment Ltd
03.2004 - 04.2006
- During my tenure, I successfully introduced a new rock band - Soler to the market, achieving a balanced return on investment within just six months. This accomplishment reflects both strategic foresight and a commitment to cultivating authentic musical talent.
- Hummingbird Music is more than a record label—it is a creative force that not only manages artists but also produces its own original music. Unlike FMCG-focused firms such as BMG, Hummingbird distinguishes itself by nurturing artistry at its core.
- Accountabilities:
- Led and managed a marketing team of three members.
- Directed product positioning for the rock band Soler, providing A&R guidance to align their image with the Hong Kong market.
- Developed and executed marketing strategies for various launch activities and campaigns.
- Oversaw artist management to maximize publicity exposure and strengthen public awareness. Initiate and negotiate cooperate promotion projects. smartone Vodafone spent over HK$20M on ‘Soler’ + Sharp’s mobile phone project.
- Implant the marketing plan for ‘Soler’s debut and second albums. Both albums sold more than 15000 pc in Hong Kong and 25000 pc in Taiwan respectively.
- In charge of ‘Soler’ first-ever concert. Responsible for event production (stage, lighting and sound), program content, ticketing, sponsorships, concert filming and all related security and license. More than 3000 audiences attended and obtained extensive media coverage.
Marketing Manager & Assistant to the CEO
JC (Jackie Chan) Group Limited
09.2003 - 03.2004
- JC Group in Hong Kong, founded by Jackie Chan, is far more than just his legendary stunt team. It represents the umbrella of his creative empire, combining film production, stunt choreography, and global entertainment ventures. JC Group’s ambitions extended beyond stunts. It became a production company, backing Jackie Chan’s own films and co-producing with international studios. Landmark works such as Police Story, Project A, and Who Am I
- Showcased not only the team’s stunt brilliance but also the group’s ability to manage large-scale productions. Later projects like The Myth and CZ12 reflected JC Group’s expansion into global co-productions, blending East and West in both cast and storytelling.
- JC Group in Hong Kong, founded by Jackie Chan, is far more than just his legendary stunt team. It represents the umbrella of his creative empire, combining film production, stunt choreography, and global entertainment ventures. JC Group’s ambitions extended beyond stunts. It became a production company, backing Jackie Chan’s own films and co-producing with international studios. Landmark works such as Police Story, Project A, and Who Am I
- Showcased not only the team’s stunt brilliance but also the group’s ability to manage large-scale productions. Later projects like The Myth and CZ12 reflected JC Group’s expansion into global co-productions, blending East and West in both cast and storytelling.
- Accountabilities:
- Led marketing development for Jackie Chan’s newly formed film company, JCE Film Limited.
- Managed international fan clubs across the UK, US, Japan, Australia, and the Jackie Chan Kids’ Club, engaging approximately 8,000 members worldwide.
- Directed the international fan club reconstruction project, modernizing structure and communication channels.
- Organized the International Fans Gathering 2003, coordinating 500 fans and 40 staff for a large-scale global event.
- Oversaw planning and promotion of Jackie Chan’s films, public activities, and television projects.
Promotion Manager (International Department)
BMG Hong Kong Limited
01.1999 - 09.2003
- BMG, a global music company under Bertelsmann, specializes in music publishing, recordings, and licensing. As one of the world’s largest independent music firms, it empowers artists and songwriters through distribution, rights management, and creative services. Its roster includes renowned names such as 周杰倫、鄭伊健、劉德華・Westlife・Whitney Houston, among others. At BMG, promotion is centred on building visibility, driving sales, and shaping the public image of artists and their releases.
- BMG, a global music company under Bertelsmann, specializes in music publishing, recordings, and licensing. As one of the world’s largest independent music firms, it empowers artists and songwriters through distribution, rights management, and creative services. Its roster includes renowned names such as 周杰倫、鄭伊健、劉德華・Westlife・Whitney Houston, among others. At BMG, promotion is centred on building visibility, driving sales, and shaping the public image of artists and their releases.
- Accountabilities:
- Coordinate communication with BMG branches worldwide and designated PR firms; establish brand partnerships and liaise with international companies to generate cooperative opportunities
- Spearheaded successful collaborations with Lane Crawford, Motorola, Philips Electronics, Pokka Café, Excel Hi-Fi, Hong Kong Skateboard Association, Calvin Klein, Hotel Nikko Hong Kong, and B&W Speakers.
- Manage financial control of individual projects, ensuring efficiency and accountability.
- Serve as Executive Producer for outdoor events, overseeing sponsorships, venue rental, stage design, decoration, and sound systems.
- Completed company marketing training in Australia, enhancing global strategy alignment.
- Established and managed the local BMG.com.hk website, including online promotions, artist updates, and cooperative projects.
- Directed concept development, design, editing, and monitoring of all company TV commercials.
- Led radio promotions to secure top chart positions, maximize airplay rotation, and drive cooperative campaigns.
- Designed and produced point-of-purchase (P.O.P) materials, posters, and layouts for promotional campaigns.
Marketing Executive
Foo Kee & Company
01.1997 - 01.1999
- Facilitate communication between overseas customers and the company’s marketing team.
- Negotiate pricing and contractual terms.
- Develop cooperative business opportunities.
Sales officer
Ali Computer
01.1996 - 01.1997
- Direct sales of computer components, parts, and complete systems.
- Networking setup and configuration.
- Operating system installation, setup, and ongoing maintenance.
- Diagnosis and resolution of software and hardware issues.
Education
B.Sc. - Mathematic and Statistics
Carleton University
Ottawa, Ontario, Canada01.1995
High School - Grade 10 to grade 13
Immaculata Catholic High School
Ottawa, Canada01.1992
High School - Form 1 to Form 4
Hong Kong Sam Yuk Secondary School
Happy Valley, Hong Kong01.1988
Skills
Marketing:
Turning analytics into compelling narratives that inspire action
Designing experiences across touchpoints to maximize engagement and loyalty
Adapting campaigns across platforms (social, email, search, events) while keeping the brand story consistent
Developing fresh ideas for campaigns, visuals, and messaging that resonate with diverse audiences
Set visionary goals across departments to drive growth and alignment
Monitor execution to ensure quality and timely delivery
Develop digital and online marketing and offline strategies for maximum reach
Formulate marketing strategies that strengthen brand positioning
Manage budgets effectively to balance cost and impact
Conducting market research and actively listening to customer feedback to refine strategies
Event Management:
Designing event objectives that align with brand goals and sponsor expectations
Crafting schedules, stage-ready scripts, and audience engagement mechanisms
Negotiating with sponsors, vendors, and partners to maximize value and exposure
Timeline
Marketing and Communication Director
Metro Broadcast Corporation Limited
01.2025 - Current
Project Director
Integrated Education Limited
03.2024 - 10.2024
General Manager
A.I. Commerce LTD.
12.2023 - 03.2024
Senior Vice-President
Kids Logic Company Limited
11.2016 - 10.2023
General Manager
Soap Studio Company Limited
11.2014 - 10.2016
Business & Marketing Director
Mtel Limited
01.2013 - 11.2014
Business Development Director
Digital Broadcasting Corporation HK Limited (DBC)
07.2011 - 11.2012
Head of Marketing
Citicall Retail Management Limited
07.2010 - 05.2011
PR & Communications Director
PIP Cultural Limited (PIP)
04.2006 - 05.2010
Marketing Manager
Hummingbird Music Ltd / East Asia Entertainment Ltd
03.2004 - 04.2006
Marketing Manager & Assistant to the CEO
JC (Jackie Chan) Group Limited
09.2003 - 03.2004
Promotion Manager (International Department)
BMG Hong Kong Limited
01.1999 - 09.2003
Marketing Executive
Foo Kee & Company
01.1997 - 01.1999
Sales officer
Ali Computer
01.1996 - 01.1997
High School - Form 1 to Form 4
Hong Kong Sam Yuk Secondary School
High School - Grade 10 to grade 13
Immaculata Catholic High School
B.Sc. - Mathematic and Statistics
Carleton University