Stefanie Heger
Hong Kong
Summary
Dynamic marketing strategist with extensive experience in crafting and implementing comprehensive marketing plans that drive brand growth and engagement. Recognized for a strong emphasis on team collaboration and delivering impactful results, leveraging analytical skills and creative thinking to inform decision-making. Proven ability to adapt to evolving business needs while maintaining a dependable and flexible approach. Committed to fostering innovative solutions that enhance market presence and achieve strategic objectives.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Marketing Manager
Prochaska gmbH
09.2024 - 09.2025
- Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
Marketing Assistant
American Express Europe S.A.
06.2022 - 02.2025
- Austrian Brand
- Optimized advertising spend by monitoring performance and adjusting tactics as necessary, maximizing ROI.
- Conducted market research to gather insights, informing development of more effective marketing campaigns.
Retail Sales Associate
Valentino, Fashion Brand
06.2021 - 06.2024
- Greeted customers and helped with product questions, selections, and purchases.
- Developed strong relationships with repeat clients, leading to increased loyalty and return visits.
- Enhanced visual merchandising displays by arranging products strategically, attracting more customers to the store.
- Increased sales revenue through effective product recommendations tailored to individual customers.
Internship
ORF. Österreichischer Rundfunk
07.2021 - 09.2021
- Human Resource
- Analyzed problems and worked with teams to develop solutions.
- Gained valuable experience working within a specific industry, applying learned concepts directly into relevant work situations.
Internship
Iventa. The Human Management Group
08.2020 - 09.2020
- Executive search, Human Resources
- Sorted and organized files, spreadsheets, and reports.
- Prepared project presentations and reports to assist senior staff.
Sales Associate
Ludwig Reiter company
09.2018 - 04.2019
- Shoe producer
- Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise.
- Achieved monthly sales targets consistently by implementing effective sales strategies and maintaining a high level of product knowledge.
Law Assistant
Dr. Günter Geusau
06.2016 - 07.2016
- Lawyer
- Maintained calendars for 4-person team by updating and entering court dates and meetings.
Waitress
Kropfitsch Bad Restaurant
07.2016 - 08.2016
- Demonstrated adaptability by quickly learning new menu items and incorporating them into knowledgeable recommendations for guests.
- Maintained clean and welcoming dining environment, ensuring a positive guest experience.
- Handled high-pressure situations with composure, maintaining excellent service standards even during busy shifts.
Sales Assistant
Ludwig Reiter company
05.2016 - 09.2016
- Shoe producer
- Increased sales by building strong customer relationships and providing excellent service.
- Handled customer inquiries, complaints, and returns professionally, ensuring a positive experience for all clients.
Waitress and Barista
Kropfitsch Bad
05.2015 - 07.2015
- Handled high-pressure situations with composure, maintaining excellent service standards even during busy shifts.
Waitress
Do & Co
04.2015 - 05.2015
- Restaurant
- Collaborated with team members to consistently provide efficient service during peak hours.
- Enhanced customer satisfaction by providing attentive service and promptly addressing any concerns.
Education
Master of Science - Marketing
Hong Kong University
Hong Kong06.2026
Bachelor of Arts - Sinology
University of Vienna
Vienna01.2025
Master of Science - Business Management
City University of Hong Kong
Hong Kong06.2023
High School Diploma -
Albertus Magnus High School
Vienna06.2017
Skills
- Teamwork and collaboration
- Adaptability and flexibility
- Team collaboration
- Goal-oriented mindset
- Creative and resourceful
- Outstanding communication skills
- Microsoft Office Suite
- Quick learner
- Computer skills
- Fast learner
Certification
- HSK 3 Certificate
- LNAT taken in 2018
- Ielts Certificate 8.0 in 2025
- Excellent Microsoft user
Languages
German
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
French
Advanced (C1)
Spanish
Advanced (C1)
Chinese (Mandarin)
Intermediate (B1)
Timeline
Marketing Manager
Prochaska gmbH
09.2024 - 09.2025
Marketing Assistant
American Express Europe S.A.
06.2022 - 02.2025
Internship
ORF. Österreichischer Rundfunk
07.2021 - 09.2021
Retail Sales Associate
Valentino, Fashion Brand
06.2021 - 06.2024
Internship
Iventa. The Human Management Group
08.2020 - 09.2020
Sales Associate
Ludwig Reiter company
09.2018 - 04.2019
Waitress
Kropfitsch Bad Restaurant
07.2016 - 08.2016
Law Assistant
Dr. Günter Geusau
06.2016 - 07.2016
Sales Assistant
Ludwig Reiter company
05.2016 - 09.2016
Waitress and Barista
Kropfitsch Bad
05.2015 - 07.2015
Waitress
Do & Co
04.2015 - 05.2015
Master of Science - Marketing
Hong Kong University
Bachelor of Arts - Sinology
University of Vienna
Master of Science - Business Management
City University of Hong Kong
High School Diploma -
Albertus Magnus High School
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