Sophia MUI
Business Development
Flat A, 24/F, Pok Fu Lam Fire Station Officers Married Quarters, 789 Pok Fu Lam Road, Pok Fu Lam
Summary
Dynamic Business Development Manager with 5+ years' experience driving revenue growth, especially in legal, banking, fintech, and credit risk solutions sectors. Proven expertise in consultative selling, strategic account management, and full sales cycle execution. Skilled at building C-level and senior management relationships, developing value-based propositions for complex solutions, and managing cross-functional teams to exceed sales targets.
Overview
2026
2026
years of professional experience
2
2
Certifications
Work History
Manager, Business Development
South China Morning Post Publishers Limited
03.2025 - Current
- Delivered 103% of revenue targets by managing the full sales cycle for corporate membership platforms targeting C-suite executives across fintech, BNPL, asset management, retail, and pharma industries.
- Secured 6 new CEO members within 6 months, creating compelling value propositions and collaborating with marketing for innovative client engagement solutions.
- Worked alongside the marketing team to create a proposal for a BNPL client, centered on the C-Suite Community and a business matchmaking service. Successfully organized a roundtable in Shenzhen to align with the client’s objectives, inviting CTOs from targeted and scaled technology companies to foster valuable connections.
- Developed and optimized lead generation strategies, maintaining a robust pipeline of high-value opportunities.
Business Development Coordinator
Paul Hastings
09.2024 - 03.2025
- Supported BD activities including pitchbooks and RFP preparation across capital markets, M&A, funds, and litigation in multiple Asian jurisdictions. Researched for the partners regarding the background of the prospects.
- Key deals supported included the firm representing CICC and other underwriters in assisting Mao Ge Ping Cosmetics Co., Ltd. in completing its initial public offering and global offering in Hong Kong and Smithfield Foods, Inc. (Nasdaq: SFD) and its shareholder, WH Group Limited, on Smithfield’s $522 million IPO on the Nasdaq Global Select Market, representing Hyundai Capital Services Inc.’s issuance of US$500 million 5.250% Senior Bonds.
Business Development Manager
LexisNexis, RELX (Greater China) Limited
3 2022 - 09.2024
- Achieved 95% of revenue target by planning territory strategy, generating leads, and sustaining a strong sales pipeline.
- Led full sales cycles and relationship management with senior decision-makers, such as General Counsel, Chief Risk Officers and Head of Risk Management.
- Focused on consultative selling on complex solutions with ROI initiative. Pitched LexisNexis legal solutions to the in-house counsels across multiple industries, such as banking & finance, fintechs, property, construction and pharmaceuticals. Cross-sold LexisNexis Risk solutions for credit risk products to the banking, asset management, audit, fintechs, neobanks, and BNPL sectors.
- Partnered with Customer Success Team which has equipped with the legal knowledge and Risk Team to deliver presentations and proposals tailored to complex client needs.
Education
Bachelor of Social Science - Public Policy And Politics
City University of Hong Kong
Hong Kong 08.2014 - 2018.08
Skills
- Credit Risk & Legal Solutions Sales
- Client Prospecting & Relationship Management
- Consultative Selling & Strategic Positioning
- Contract Negotiations & Deal Closing
- Pricing Strategy with ROI concept
- Territory & Account Planning
- CRM (Salesforce), Pitch & RFP Writing
- Multilingual—Cantonese, English, Mandarin
Certification
Bloomberg Market Concepts
Timeline
Bloomberg Market Concepts
08-2025
Bloomberg Finance Fundamentals
08-2025
Manager, Business Development
South China Morning Post Publishers Limited
03.2025 - Current
Business Development Coordinator
Paul Hastings
09.2024 - 03.2025
Bachelor of Social Science - Public Policy And Politics
City University of Hong Kong
08.2014 - 2018.08
Business Development Manager
LexisNexis, RELX (Greater China) Limited
3 2022 - 09.2024
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