Siu Lun Andy Lee

• Collaborated with cross-functional teams to launch new products, ensuring high-quality listings and timely promotions.
• Created and maintained corporate website content with accurate prices, products and contact information.
• Implemented tactical online marketing practices to target specific consumers and demographics.
• Managed content updates for website, ensuring accuracy and relevance to target audience.
• Analyzed and reported on key performance metrics to senior management.
• Developed successful email marketing campaigns for increased customer engagement and repeat purchases.
• Tested website changes to predict user capabilities for use in strategic planning and online marketing.
• Monitored and analyzed market and competitor metrics to inform digital marketing strategies.
• Created email blast campaigns to target key customers.

• Collaborated with cross-functional teams to launch new products, ensuring high-quality listings and timely promotions.
• Created and maintained corporate website content with accurate prices, products and contact information.
• Implemented tactical online marketing practices to target specific consumers and demographics.
• Managed content updates for website, ensuring accuracy and relevance to target audience.
• Analyzed and reported on key performance metrics to senior management.

Operations and Customer Service

• Established positive and effective communication among unit staff and organization leadership, reducing miscommunications and missed deadlines.
• Helped build and review master service agreements for work eligibility.
• Directed logistics operations, including shipping and receiving of wide range of products daily.
• Conducted research to address shipping errors and packaging mistakes.
• Inventoried warehouse stock on monthly, quarterly and annual basis.
• Monitored scheduled shipment dates to achieve timely delivery, expediting as necessary and communicating variances to customers.
• Followed through with client requests to resolve problems.
• Retained accounts by addressing potential cancellations and offering catered solutions to maintain account status.
• Resolved customer complaints while prioritizing customer satisfaction and loyalty.

Digital Marketing and Technical Support

• Maintained established levels of goods based on sales forecasts and demand to fulfill orders on time.
• Managed content distribution to online channels and social media platforms.
• Collaborated with marketing and design teams to develop and plan site content, layout and style.
• Maintained content marketing calendar to schedule all aspects of creation and delivery.
• Monitored systems for intrusions or denial of service attacks and reported security breaches to appropriate personnel.
• Conceptualized, planned and executed original designs for wide range of website properties.

Product and Sourcing

• Developed productive relationships with key account holders.
• Evaluated new supplier capabilities to significantly reduce risks, improve operational visibility, and create greater value for products and services.
• Researched new vendors and partners to obtain most cost-effective pricing for goods
• Stayed current on product specs and prices and accurately updated display product literature.
• Monitored all incoming contracts and service agreements for correct pricing and information.
• Worked with vendor representatives to resolve damaged shipments and item shortages.

Operations

• Planned, organized and managed operations, including ordering materials and supplies, workflow management and timely production
• Developed and implemented daily operations plans such as delivery routes, employee assignments and promotional strategies
• Generated comprehensive reports regarding incidents, events, and important business matters
• Setting up and implementing KPI for business operation and warehouse operation from scratch
• Produced and submitted weekly reports outlining progress against KPI objectives
• Reviewed documentation such as invoices and shipping paperwork for accuracy and compliance
• Exporting orders for wholesale distributors around the world
• Merchandise forecasting and budgeting

E-Commerce

• Developed successful online sales operations from scratch by establishing and following strategic vision, mission and operational plans
• Tracked inventory and reviewed retail trends with in-house ERP System in order to make timely and proactive business decisions
• Managed all facets of business operations, including financial tracking, inventory coordination and social media marketing
• Designated as team lead at conventions to promote products and company branding
• Monitored social media and online sources for industry trends

Logistics & Warehouse

• Warehouse Setup across region and oversea
• Oversaw and motivated team of 15 employees in warehouse
• Implement use of ERP system on sales record, inventory, merchandise ordering and operations
• Manages internal export and import controls to ensure compliance with US and foreign regulations
• Supports scheduling, documentation, communication, supporting freight forwarder/carriers, and customs brokers
• Monitored and ensured compliance with strict budgets by negotiating freight in alignment with needs and specifications
• Prepared updated shipment reports for executives and clients
• Maintained strong vendor connections at all stages, including arranging pricing and delivery structures and managing specific shipment or paperwork concerns

Customer Service

• Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service
• Managed customer relations on ongoing basis to maximize customer retention
• Worked with clients to address and respond to client and partnership management issues
• Addressed and resolved customer complaints or issues to ensure stable product qualities
• Monitored social media and online sources for industry trends
• Communicated with clients to review contract, answer any questions and learn about their unique scenarios and how to troubleshoot
• Regularly recommend new products to clients/vendors
• Set up contracts, negotiated rates and hammered out service terms