SIU LAI WU
Summary
A goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares, and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision, and campaign enhancement. Prepared to bring 10+ years of progressive experience and take on the challenging position with the opportunity to make a lasting impact on company and customer success.
Overview
10
10
years of professional experience
Work History
Marketing Manager
Sun Long Bullion(H.K.)Limited
2018.07 - 2022.10
- Conducted in-depth market research and analysis to identify trends and opportunities, informing new product development and positioning strategies
- Implemented and oversaw the launch of a CRM platform, utilizing all-in-one CRM systems to enhance business growth, streamline operations, and cultivate customer relationships
- Developed and executed a targeted marketing campaign that attracted over 100 new clients and secured approximately $100K deposits from existing clients within a month
- Established and maintained strong relationships with agents and sub-agents in Mainland China, strengthening the company’s market presence and regional operational efficiency
- Enhanced the customer notification process, achieving a 30% reduction in complaint rates
- Worked closely with other departments such as sales, product development, and finance to align marketing strategies with overall business goals
Marketing Assistant
Po Tai Bullion (H.K.) Limited
2012.11 - 2018.03
- Coordinated and participated in major financial exhibitions in Shanghai and Guangzhou, significantly enhancing the company's brand presence in Mainland China
- Led training sessions for the newly established English customer service team in the Philippines, significantly enhancing service quality and team performance
- Managed the company’s website and digital platforms, ensuring optimal user experience and up-to-date content, which improved customer engagement and online visibility
- Created and proofread marketing materials, including brochures, flyers, and advertisements, ensuring high-quality communications consistent with brand standards
- Assisted in handling client inquiries and maintained strong relationships, improving client satisfaction and retention
Education
Bachelor of Science in Information & Communication AND Marketing(1st Division) -
The Manchester Metropolitan University, UK
06.2012
International Foundation Year (Pass) -
Keele University, UK
08.2009
Academic Year Abroad Diploma (Intermediate) -
EF International Language Schools, UK
09.2008
Skills
- Customer Relationship Management (CRM)
- Strategic Planning
- Marketing campaigns
- Project Management
- Customer Acquisition
- Relationship Building
- Organization, prioritizing, and multi-tasking
- Team Collaboration
- Problem-Solving
Languages
Chinese (Cantonese)
Proficient
C2
Chinese (Mandarin)
Proficient
C2
English
Upper intermediate
B2
Timeline
Marketing Manager
Sun Long Bullion(H.K.)Limited
2018.07 - 2022.10
Marketing Assistant
Po Tai Bullion (H.K.) Limited
2012.11 - 2018.03
Bachelor of Science in Information & Communication AND Marketing(1st Division) -
The Manchester Metropolitan University, UK
International Foundation Year (Pass) -
Keele University, UK
Academic Year Abroad Diploma (Intermediate) -
EF International Language Schools, UK
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