Sin Yi Lau

• Analyzed customer behavior patterns to identify opportunities for enhanced targeting and segmentation strategies.
• Prepared comprehensive reports for member profile analysis, campaign results, and post-event evaluations, contributing to data-driven business planning.
• Strengthened customer relationships by implementing tailored CRM strategies and personalized marketing campaigns, including initiatives like Birthday Journeys, online/offline promotions, and VIP events.
• Developed marketing communication materials, such as MMS/SMS, WhatsApp, and WeChat content.
• Collaborated closely with local sales operations teams and frontline staff to ensure effective implementation of campaigns.
• Improved event attendee satisfaction by coordinating event logistics and ensuring smooth operations, including onsite support.
• Work with IT and other stakeholders for system development and enhancements across all CRM-related systems, including UAT management.

• Identify new business opportunities and develop strategies to expand the client base.
• Prepare and deliver presentations and proposals to effectively showcase suitable solutions.
• Manage the entire pre- and post-sales service cycle, ensuring smooth communication and efficient service delivery.
• Develop and maintain strong relationships with clients, effectively addressing their requests and resolving inquiries.
• Conduct after-sales evaluations, gather customer feedback and insights, and contribute to enhancing the overall customer experience.
• Monitor and analyze market trends, competitor activities, and customer feedback to identify growth opportunities.
• Collaborate closely with the product team to support product development and enhancements.

• Conduct market research to identify new product opportunities and emerging markets
• Establish and maintain strong relationships with brands and manufacturers
• Manage social media platforms and website, creating compelling content and visuals
• Collaborate with the Operations and Design teams to develop promotions and prepare point-of-purchase displays
• Develop and manage the budget, ensuring that all expenses are accounted for and kept within the allocated budget
• Develop effective marketing strategies to achieve the sale target, including social media campaigns, email marketing, and collaboration with media partners
• Coordinate with various stakeholders to plan and execute marketing campaigns
• Contribute to the creative development of diverse marketing materials, including websites, print/digital collateral, advertisements, leaflets, sales kits.

Cumulative Grade Point Average: 3.20