Shu Hei Tse
Hong Kong
Summary
Successful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.
Overview
13
13
years of professional experience
Work History
Digital Merchandising and Project Management
Brand New Vision Limited
12.2021 - Current
- Coordinate with fashion brands and designers to launch fashion NFTs or other NFT projects
- Clients includes CFDA (The Council of Fashion Designers of America), Coach, Tommy Hilfiger, Michael Kors, Vivianne Tam, Diane Von Furstenberg, Natasha Zinko, AVAVAV, Mishka, etc
- Manage and streamline the workflow for all parties involved, i.e. Business Development Team, Tech Team, 3D Design Team, Content Team, etc
- Manage and coordinate the creation process of 3D creative asset.
- Manage digital merchandising of company's immersive styling platform
Regional Creative Supervisor (Timberland)
VF Hong Kong Limited
04.2020 - 09.2021
- Help regional brand initiatives to support the key business strategies
- Development and coordination of Regional brand creative assets (LookBook/ Photoshoot/ Asia Campaign) and toolkits that support key initiatives
- Drive the production and creative for other regional/ local photo shoots and Asia campaign
- Work closely with agencies to suggest talent proposals, product selections and coordinate styling process, participate in shootings and deliver and implement Brand standard of creative to build and enhance the brand image and ensure consistency across all regions
- Review of all photographs and make necessary creative retouching comments, product copy corrections and revisions aligning with brand directions
- Manage the interface / coordination between global teams and countries on creative asset needs / usage
- Support copy writing across all activations
- Development of GWP
- Manage creative assets budget
- Maintain a good balance between regional markets needs and global's expectation
- Regional Digital campaign creative assets execution.
Assistant Digital Marketing Manager
D-mop
06.2017 - 04.2020
- Manage online marketing and promotion events for various brands under the group, such as, D-mop, J-01, Y-3, Champion, Thomas Sabo, Tara Jarmon, Marcelo Burlon County of Milan, Heron Preston, DAKS, Moussy, SLY, New Era, etc
- Plan & execute digital marketing plan
- Manage HK & CN Social Media platforms (Facebook, Instagram, Weibo & Wechat)
- Online PR - manage and align KOL and celebrities sponsorship and other online media exposure
- Content marketing - write, edit & approve copy, photos & artwork
- Planning and preparing for fashion shooting
- Manage D-mop website revamp and e-shop
- SEO management
- Manage social media advertisement (Facebook, Instagram, Weibo & Wechat)
- EDM management
- Effective communication with different parties, i.e Brand's principal, agencies, freelancers, Mainland office… etc.
Digital Marketing Manager
YEECHOO.com
05.2016 - 06.2017
- Write, edit and manage Social Media content
- Planning and preparing for fashion shooting, video shooting including product fashion styling, make-up, art direction, etc
- Handle EDM content, includes copywriting and graphic design
- In charge of art direction for social media, website and other marketing communication material
- SEM management, manage google advertisment
- Manage Facebook advertising (average ROI 400% , best performance was 800%)
- Doubled to tripled the followers on Facebook and Instagram in less than one year
- Manage and align KOL sponsorship and other online media exposure.
Chief Editor
Pocket Beauty Media Limited
02.2015 - 01.2017
- Hong Kong base multi-media beauty platform
- Media image management, including creating content, managing campaigns and collaborations with partners and clients
- Sales & Marketing and Public Relations Management
- Business Development
- Generated 15K followers on Facebook and over 50K views on website per month with limited budget.
Copywriter & Social Media Specialist
Freelance
08.2013 - Current
- Freelance copywriter and social media specialist for fashion and luxury brands
- Writing and creating promotional material for online use
- Managing social media & search engine advertising, including Facebook Ad and Google Adwords
- Content marketing.
English product copywriter
Lane Crawford
07.2012 - 08.2013
- Develop excellent English fashion copywriting for online use
- Ensure all copy and information is accurate and meet the required brand standard
- Sound knowledge of fashion, seasonal trends, designers and brands
- Excellent time management in tight deadline.
Copywriter/ Project Reporter ( Internship)
Milk X Monthly Magazine
07.2011 - 03.2012
- Handling projects for clients including creative concepts
- Develop creative and logical advertorial project strategies for selling to clients (i.e
- Christmas supplement)
- Handling editorial articles
- Planning and preparing for fashion shooting including product styling and fashion styling
- Creative copy-writing
- Time-organisation in tight deadline.
Education
Master of Fine Art (Luxury and fashion management) -
SCAD Savannah College of Art and Design
06.2016
Bachelor of Arts (Communication) -
Monash University
Melbourne, Australia11.2010
Skills
- Project Planning
- Social Media Management
- Content Marketing Strategy
- Digital Marketing
- Project management abilities
- Web Analytics
- Email marketing campaigns
- Communication and writing skills
- Computer skills : Conversant in
Microsoft Office (Word, Excel, PowerPoint, and Outlook); Adobe Photoshop, Illustrator - I-movie, Adobe Premiere and After effect ; Chinese Character Input Method (Simplified Cangjie)
Summary Of Skills
Creative mindset with logic, Love to work and contribute in a team., Effective communicator., Excellent time management., Passionate, positive and hard-working., Meticulous and careful, The study in Australia with multi-ethnic students results in my fluency in both written and spoken English and Chinese (Cantonese and Mandarin)., Excellent sense of language., Microsoft Office (Word, Excel, PowerPoint, and Outlook)., Adobe Photoshop, Illustrator, I-movie, Adobe Premiere and After effect, Chinese Character Input Method (Simplified Cangjie), Communication and promotion through Internet
Personal Information
- Date of Birth: 05/21/88
- Gender: Female
References
Available upon request
Timeline
Digital Merchandising and Project Management
Brand New Vision Limited
12.2021 - Current
Regional Creative Supervisor (Timberland)
VF Hong Kong Limited
04.2020 - 09.2021
Assistant Digital Marketing Manager
D-mop
06.2017 - 04.2020
Digital Marketing Manager
YEECHOO.com
05.2016 - 06.2017
Chief Editor
Pocket Beauty Media Limited
02.2015 - 01.2017
Copywriter & Social Media Specialist
Freelance
08.2013 - Current
English product copywriter
Lane Crawford
07.2012 - 08.2013
Copywriter/ Project Reporter ( Internship)
Milk X Monthly Magazine
07.2011 - 03.2012
Master of Fine Art (Luxury and fashion management) -
SCAD Savannah College of Art and Design
Bachelor of Arts (Communication) -
Monash University
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