Shirlin Wong
Summary
Qualified UI UX Designer with strong background in designing user-friendly interfaces and creating seamless user experiences. Proven track record of leading design projects from concept to completion, enhancing usability and visual appeal. Demonstrated expertise in wireframing and prototyping, as well as conducting user research and usability testing.
Overview
28
28
years of professional experience
Work History
Senior UI UX Designer
The Dairy Farm Company Limited
08.2022 - 05.2025
- Optimize Manning's Website functionality and create seamless user experience between website and mobile app platforms, ensuring consistent performance across all digital touch points.
- Lead Manning's mobile app development initiatives, including feature enhancement and performance optimization. Collaborate with IT teams to develop new features and maintain platform stability.
- Manage platform migration projects, including data transfer, functionality rebuilding, and performance improvements to meet business requirements.
- Partner with Product Owners to create Product Requirement with strong focus on user experience perspective
- Coordinate with Marketing and ecommerce team to implement digital campaigns.
- Projects: Manning's App, Coupon Wallet, Navigation, Notifications, Health Channel, Login, Shopping Cart, User Ability Testing, Design System
Senior UI UX designer
Hutchison Telecommunication Company Ltd.
07.2018 - 01.2022
- Lead digital brand strategy and visual identity development for MO and MO Plus brands
- Design and execute marketing campaigns including EDM, social media content, and promotional banners
- Develop UX/UI design for MO mobile application, creating intuitive user journeys and responsive interfaces
- Design and optimize subscription plan interfaces and user flows for MO Plus platform
- Create seamless subscription experiences within the 3HK mobile app
- Projects: MO App, MO+, Online Subscription, User Ability Test, Promotions, Event Promotions, Digital Transformations
Senior Art Director
Dimbuy.com Company Limited
02.2015 - 11.2017
- Work closely with stakeholders to identify business requirements and create comprehensive Product Requirement Documents (PRDs)
- Lead rebranding initiatives including logo design, promotional style development, and creation of brand style guides
- Design and implement seamless user experiences for website platforms, ensuring optimal customer journeys
- Conduct user research and testing to validate design decisions and improve user satisfaction
- Coordinate with development teams to ensure proper implementation of design specifications and functionality requirements
- Projects: Rebranding, Website Revamp, Member Registration, Customer Journey, Promotions
Art Director
Esd Service Ltd.
08.2004 - 02.2015
- Lead the Digital Solutions team at ESDlife, overseeing website solution projects and managing UI/UX design deliverables for enterprise clients including Watson's Water, MSIG, HGC, and UNICEF
- Create and present compelling UX/UI design proposals for client pitches, demonstrating innovative solutions that meet business objectives
- Design and execute promotional campaigns for wedding and health channel platforms to drive user engagement and conversion
- Manage team resources, project timelines, and coordinate with cross-functional teams to ensure successful implementation of design solutions
- Projects: Promotions, Digital Graphics, Macdonald, Chow Tai Fook, Harbour Plaza Hong Kong, 3HK, MSIG, Unicef, Watson's Water, AEON
Senior Graphic Designer
Best & Original Production Limited
08.2002 - 05.2003
- Create comprehensive digital solutions including website concepts, Flash animations, graphic designs, and video productions for commercial and government e-learning projects
- Lead client pitches with creative presentations, showcasing innovative design concepts and multimedia solutions
- Collaborate with Directors and Producers in conceptualizing and executing television commercial (TVC) productions
Graphic Designer
eBusiness Consulting Corporation Ltd.
08.2000 - 02.2001
- Managed website design, UI design, and promotional items from concept to final product.
- Established project scope, interaction guidelines, and project timelines.
Graphic Designer
Pinnacle Associates
09.1997 - 07.2000
- Created graphic designs from concept to final production, including posters, catalogs, brochures, and invitation cards
- Developed corporate identity materials such as letterheads and logos
- Designed product packaging and print advertisements to meet client requirements
Education
User Experience and User Interface Design
Ventureunix LAB
01.2019
Higher Diploma - Graphic Design
Hong Kong Institute of Vocational Education (IVE)
01.1997
Commercial Design
Caritas Bianchi College of Careers
01.1994
HKCEE - undefined
Helen Liang Memorial Secondary School (Shatin)
01.1993
Skills
- Design thinking
- Interaction design
- User interface (UI) design
- Responsive design
- Adobe creative suite
- Figma expertise
- Usability testing
- User research
- User-centered design
- Mobile app design
- Problem-solving
- Wireframing and prototype design
Languages
Cantonese
Mandarin
English
Timeline
Senior UI UX Designer
The Dairy Farm Company Limited
08.2022 - 05.2025
Senior UI UX designer
Hutchison Telecommunication Company Ltd.
07.2018 - 01.2022
Senior Art Director
Dimbuy.com Company Limited
02.2015 - 11.2017
Art Director
Esd Service Ltd.
08.2004 - 02.2015
Senior Graphic Designer
Best & Original Production Limited
08.2002 - 05.2003
Graphic Designer
eBusiness Consulting Corporation Ltd.
08.2000 - 02.2001
Graphic Designer
Pinnacle Associates
09.1997 - 07.2000
Higher Diploma - Graphic Design
Hong Kong Institute of Vocational Education (IVE)
Commercial Design
Caritas Bianchi College of Careers
HKCEE - undefined
Helen Liang Memorial Secondary School (Shatin)
User Experience and User Interface Design
Ventureunix LAB
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