Shirin Wu
Hong Kong
Summary
Dynamic media professional with a proven track record at ITSEducationASIA, where I streamlined operations and enhanced resource allocation. Expert in creative direction and social media strategy, I successfully launched impactful campaigns and developed media partnerships, driving significant awareness and engagement. A collaborative leader committed to empowering underprivileged women through innovative initiatives.
Overview
4
4
years of professional experience
Work History
Head of Media
ITSEducationASIA
02.2025 - Current
- Streamlined operational processes and workflow to increase efficiency of performance and resource allocation.
- Led implementation of best practices to support ITS Foundation.
- Increased awareness through creation of innovative print and digital productions for major publications.
Head of Social Media
Girls4girlsHK
01.2021 - Current
- Continually maintained and improved Girls4Girlshk reputation and positive image .
- Oversaw preparation of images, videos, emails, and other collateral.
- Developed creative presentations and speeches.
- Launched successful digital marketing campaigns that achieved goals for increased notability.
Founder
Girls4GirlsHK
01.2021 - Current
- Created and monitored promotional approaches to increase sales and profit levels.
- Created organization's mission and vision statements for use by members.
- Conducted target research to identify needs for underprivileged women.
- Developed key operational initiatives to drive and maintain growth of Girls4GirlsHK.
Education
High School Diploma -
Malvern College Hong Kong
Tai Po, Hong Kong05-2026
Skills
- Creative direction
- Affiliate marketing
- Advertising campaigns
- Media activity planning
- Creativity
- Collaborative
- Press release writing
- Media partnerships
- Media activity execution
- Social media strategy
- Target audience research
- Performance reporting
listening to all kinds of music
For as long as I remember i've been in love with listening to music, all kinds of genre and recently (for the past 4 years) i've been listening to a lot of pop music such as Griff and Charli XCX.
Languages
English
Native language
Chinese (Cantonese)
Proficient
C2
Interests
-social media marketing
-swimming
-Model UN
-Public Speaking
Timeline
Head of Media
ITSEducationASIA
02.2025 - Current
Head of Social Media
Girls4girlsHK
01.2021 - Current
Founder
Girls4GirlsHK
01.2021 - Current
High School Diploma -
Malvern College Hong Kong
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