Summary
Overview
Work History
Education
Skills
Timeline
Generic

Shikha Chaudhary

Product Manager
Hongkong

Summary

A consumer centric and tech savvy leader with a strong product and analysis background and a good track record of using digital capabilities to solve customer problems. In last 10 years, I have worked in a variety of roles including leadership, in startups, B2B, B2C, Market research, Fin Tech, Ed Tech & FMCG organizations acquiring different perspectives resulting in better decision and higher value creation.

  • Experienced in full product lifecycle, from ideation through post-launch support, ensuring consistent quality control measures were in place.
  • User stories, specifications, and product features into detailed work order to communicate across teams and build mandatory requirements.
  • Developed and prioritize product features and build product roadmap in order to achieve product goals and metrics
  • Worked with Stakeholders to Managed & collaborated expectations effectively throughout the entire product development process.
  • Optimized product performance with data-driven analysis and continuous improvement initiatives.
  • Used Agile methodologies for more efficient project management and team collaboration.
  • Analyzed metrics to measure product performance- GA, Clevertap & Mixpanel.


Overview

10
10
years of professional experience

Work History

Product Manager

Market Xcel
9 2022 - 3 2024
  • Market Research, FinTech, CRM, Panel management, Scrum Management, Analytics, FMCG, E commerce, Mobile Apps( iOS/ Android), Web apps
  • Migrated over 5M user from ZOHO to in-house CRM which led to increase in overall revenue.
  • Worked with multiple tech vendors.
  • Managed customer engagement and ROI with insights from a panel of 5M respondents from 80 countries across EUR, NA and APAC.
  • Managed & engaged multiple communities - B2B, B2C,Healthcare, Rural.
  • Build an community app for existing & new user

Product Manager

Careers 360
01.2021 - 06.2022
  • Ed Tech, CRM, Tech team management, Analytics
  • Developed product documentation to communicate upcoming features and products to internal teams.
  • Prioritized roadmap in order to achieve product goals and metrics.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
  • Improved website visibility through development and implementation of SEO strategies.
  • Optimized email campaigns to increase open and click-through rates.
  • Clevertap integration for feature performance

Product Manager

Aakash
06.2019 - 01.2021
  • Handled e-commerce website mainly responsible for increase in conversion & revenue
  • Handled ERP, Sales force multi-system integration, Marketing Analytics.
  • Automated Pre-sales to Post-sales journey of users to help sales & marketing team
  • Boosted revenue by 12% through successful launch of innovative features that met market demands and consumer needs
  • Utilized various tools such as Clevertap and Google Analytics to track performance of social media campaigns, Funnels ,New features.
  • Migrated over 5M students from offline to online model in Covid times
  • Managed over 10K leads per day

Assistant Product Manager

Get My Parking
02.2016 - 06.2019
  • Coordinating with Project Managers closely for sprint discussions, estimations, Closures
  • Coordinating with development & QA teams to pace up the momentum
  • Build GMP App & operator app with white labelled capabilities
  • Managed 3 countries, 20M parking transactions, 2 smart city projects
  • Build Reporting & admin module to manage backend data for B2B & B2C operations
  • Implemented analytics tracking tools such as Google Analytics or Mixpanel to monitor user behavior on websites and provide actionable insights for improvement efforts
  • Awarded by employee of month & year multiple times

Quality Analyst

Pochi Mobile Pvt Ltd ( Frankly.Me)
01.2014 - 02.2016
  • Responsible to conduct daily Scrum for testing team
  • Performed GUI functional and sanity testing manually for each new build of the application
  • Executed test cases to compare the actual result with expected results in accordance with business, technical and functional specs of the applications
  • Responsible for thorough testing Platform Compatibility Issues
  • Involved in Release Activities – testing Applications during release
  • Verify bugs fixed in new releases
  • Experience in Unit, Integration, System Testing.
  • Monitored KPIs to proactively address bottlenecks and quality issues.
  • Collaborated with cross-functional teams to develop and implement targeted solutions for identified quality issues, ensuring continuous improvement.

Quality Analyst

10.2012 - 12.2013
  • Track record of delivering successful products
  • Managed new product lifecycles from conceptualization to launch to optimization for user experience & performance
  • Plan and design developments in the product with engagement of Research and Development team leading to implementation of innovative features and capabilities specific to client processes
  • Responsible for every stage in development process from requirement mapping, design, implementation, testing and eventual deployment with technical teams.

Education

Bachelor of Technology (Computer Science) -

Skyline college of engineering & Tech
01.2008 - 2012.04

Skills

  • Product Lifecycle Management
  • Documentation Management
  • Business Case Development
  • Competitive Analysis
  • Stakeholder Management
  • Vendor Management
  • Jira, Atlassian
  • Scrum Framework
  • User and UX Research
  • Product Metrics Analysis
  • Prioritization and Execution
  • End to End Feature Delivery
  • Agile Software Development
  • Requirements Gathering

  • Product Roadmaps
  • Data-driven decision-making
  • KPI Tracking
  • Research and trend analysis
  • Data Analytics
  • Product Backlog Management
  • A/B Testing
  • Wireframe Design
  • ROI Analysis
  • User Story Creation
  • Feature Prioritization
  • Troubleshooting and QA
  • Product Vision and Strategy
  • Project Planning

Timeline

Product Manager

Careers 360
01.2021 - 06.2022

Product Manager

Aakash
06.2019 - 01.2021

Assistant Product Manager

Get My Parking
02.2016 - 06.2019

Quality Analyst

Pochi Mobile Pvt Ltd ( Frankly.Me)
01.2014 - 02.2016

Quality Analyst

10.2012 - 12.2013

Bachelor of Technology (Computer Science) -

Skyline college of engineering & Tech
01.2008 - 2012.04

Product Manager

Market Xcel
9 2022 - 3 2024
Shikha ChaudharyProduct Manager