Developed and executed media plans tailored to client KPIs, including new product launches and thematic campaigns
Supported supervisors in client pitches and outreach, contributing to successful engagements with brands e.g. Vita, Generali, and OCBC
Consistently optimized live campaigns through performance analysis, achieving client's KPIs within budget
Prepared post-buy reports with insights to evaluate campaign effectiveness and support strategic planning for future campaigns
Built and maintained strong relationships with media partners and vendors to ensure smooth and timely campaign delivery
Managed high-profile client portfolios including Pocari Sweat, Nissin, The Body Shop, Red Bull, contributing to sustained client satisfaction and continuous collaboration
Part-time Store Planning Assistant
Ferragamo Hong Kong Limited
04.2021 - 06.2022
Handle data input on SAP
Handle PO creation, Good Receipt and follow up payment process with vendor and accounting department
Assist in document sorting and filing, arrange files for settling bill payments with the accounting department
Perform other administrative duties as assigned by the supervisor
Event Assistant
Joyous Communications Limited
09.2018 - 09.2018
Greeted local and international guests and registrants
Assisted in registration procedures
Provided logistic support at and between conference sessions
Handled inquiries and wrote reports for guests' special requirements