SHARON WONG
STORE MANAGER & STORE DEVELOPER
Tuen Mun
Summary
A results-driven retail management professional with over 20 years of comprehensive experience in luxury fashion retail, including 10+ years in leadership roles. Expertise spans full-store operations, business strategy, team development, and client relationship management across womenswear, menswear, and accessories.
Recently expanded expertise into luxury airport duty-free retail, specializing in high-end spirits and wines. Proven ability to build lasting relationships with high-net-worth clients, drive sales through curated product knowledge and personalized service, and enhance operational efficiency in a fast-paced travel retail environment.
Overview
22
22
years of professional experience
Work History
Store Supervisor
Duty Zero by CDF
03.2025 - Current
- Cultivated long-term relationships with high-end clients by providing personalized whisky consultations and exclusive service, securing repeat business and increasing average transaction value.
- Drove sales through strategic product recommendations, emphasizing limited editions and duty-exclusive offerings, while implementing efficient inventory and checkout processes to enhance operational flow.
- Maintained a curated client profile system to track preferences and purchasing patterns, enabling targeted follow-ups and pre-arrival notifications for VIP customers.
- Conducted weekly inventory assessments to ensure product availability and minimize losses.
Store Manager & Store Developer
H & M Hennes & Mauritz Holding Asia LTD
09.2017 - 11.2024
- Sales Driven Growth
- Optimize product mix by eliminating underperforming items and spotlighting top selling products for better profit.
- Based data to allocate marketing resources more effectively, reaching the right customers at the right time.
- Customer Centric Mindset
- Build customer profiles from purchase records to understand their behavior.
- Tailor marketing for different customer segments to increase sales conversions and increase pieces per receipt.
- Enhance shopping experience through providing great customer service improve engagement.
- P&L, Smooth Store Operations
- Analyze revenues and costs to ensure positive profit. Use this data for control salary cost & stock management control, and resource allocation.
- Plan manpower needs according to business requirements.
- Boost team unity and efficiency through talent development and motivation.
- Collaborate with different departments (such as Merchandising/ Logistics/ Marketing/ Visual) to ensure seamless store operations.
- Team Development
- Monitor staff performance to ensure meet role expectations and achieve sale targets.
- Assist team managers in their leadership business mindset growth.
- Organize training, which increases Sales advisor product knowledge and customer service standards.
- Developing high potential employees to growth with business.
Visual Manager
H & M Hennes & Mauritz Holding Asia LTD
09.2008 - 08.2017
- Communicate on a regular basis with the assigned business unit store manager on all visual actions and supporting sale performance.
- Lead and coach store visual team to assist campaign and promotion are required.
- Ensuring the strategy is in line with the rules and guidelines.
Sales Associate
Mabelle & Tommy Hilfiger
04.2004 - 04.2007
- Proven track record in achieving and exceeding sales targets.
- Skilled in building and maintaining strong customer relationships (CRM).
- Adept at understanding customer needs and providing tailored solutions.
Education
Diploma - Commercial Studies
Caritas Institute for Further & Adult Education
Hong Kong07.2000
Skills
Customer service
Inventory management
Staff supervision
Problem-solving
Customer experience management
Recruiting and hiring
Employee training
Timeline
Store Supervisor
Duty Zero by CDF
03.2025 - Current
Store Manager & Store Developer
H & M Hennes & Mauritz Holding Asia LTD
09.2017 - 11.2024
Visual Manager
H & M Hennes & Mauritz Holding Asia LTD
09.2008 - 08.2017
Sales Associate
Mabelle & Tommy Hilfiger
04.2004 - 04.2007
Diploma - Commercial Studies
Caritas Institute for Further & Adult Education