Marketing Manager
Shandong Boyoun Heavy. Industries Co., Ltd.
08.2022 - Current
Sharon Lau
Marketing manager
Beijing,beijing
Timeline
Work History
Marketing Manager
Shandong Boyoun Heavy. Industries Co., Ltd.
08.2022 - Current
- Assisted in developing marketing strategies to enhance brand visibility and engagement.
- Supported campaign execution by coordinating promotional materials and schedules.
- Analyzed market trends to identify opportunities for product positioning and outreach.
- Collaborated with cross-functional teams to ensure alignment on project objectives and timelines.
- Conducted competitor analysis to inform strategic recommendations for marketing initiatives.
- Managed social media accounts, creating content that increased audience interaction and awareness.
- Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
- Negotiated partnerships with key influencers, maximizing brand exposure in target markets.
- Orchestrated trade shows and corporate events, fostering industry relationships and generating leads.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
Overview
3
3
years of professional experience
Skills
Digital marketing
Social media marketing
Staff management
Customer relationship management (CRM)
Brand promotion
Strategic planning
Marketing campaigns
Brand-building strategies
Market data collection
Relationship building