Seerat Rana
Summary
Accomplished Executive Director recognized for leveraging strong team leadership and development to drive forward progress. Highly organized, detail-oriented leader skilled in directing high-performing teams to develop solutions and solve operational and technical problems. Success implementing systems across multiple operations with superior organizational and communication skills.
Experienced with strategic planning, organizational leadership, and stakeholder management. Utilizes collaborative approach to drive team performance and achieve company objectives. Track record of effectively managing resources and navigating complex challenges to deliver sustained growth.
Overview
11
11
years of professional experience
1
1
Language
Work History
Executive Director, Head of Design & Marketing
RANGARSONS
02.2018
- Worked as Executive Director, Head of Creative Design & Marketing for Rangarsons, a family run business established in India, focused on design and manufacturing of bespoke parts & sets for Hollywood movies and OTT media platforms
- Responsibilities during my time at Rangarsons were split across A) Design & Manufacturing and B) Marketing & Business Planning
- Design & Manufacturing:
- Work involved taking broad theme templates from movie/TV show production houses and turning them into actual physical props & parts via manufacturing units based out of Rajasthan, India
- Led brainstorming sessions with key personnel at manufacturing units and managed overall process to ensure the product output was in line with themes and template provided
- Scope of design varied across a broad spectrum of themes, ranging from medieval architecture & historical artifacts to modern espionage/spy movies & remakes cult animation films
- Marquee projects worked on include: Game of Thrones, Mulan, Malificent, Mission Impossible 5, Kingsman: Golden Circle, Tom & Jerry
- Marketing & Business Planning:
- Developed marketing strategies to approach various production houses, including designing creative theme catalogues and brochures
- Marketed and engaged with large production houses including: Disney, HBO, Netflix, Catherine Birdy Productions, Valhalla Entertainment
- Created efficient business plana including detailed day by day timelines, project targets and delegated specific tasks for manufacturing & design teams across offices in Delhi, Jodhpur, Prague & London
- Conducted performance reviews & evaluations post completion of each project
Business Development Executive
Rangarsons & Co
02.2024 - 01.2025
- Assisted marketing department in creating targeted campaigns that effectively communicated the value proposition of our products/services to potential customers.
- Collaborated with cross-functional teams to identify opportunities for product improvement, driving innovation in the company''s offerings.
- Identified opportunities for process improvements, leading to increased efficiency and cost savings.
- Negotiated favorable terms in vendor contracts, reducing costs and improving supply chain reliability.
Business Development Executive
J Rotbart & Co
03.2023 - 01.2024
- Built strong relationships with clients, leading to increased customer satisfaction and repeat business.
- Communicated directly with customers and partners to build strong business networks and relationships.
- Developed customized solutions for clients, addressing their unique needs and helping them achieve their goals.
- Negotiated client contracts and agreements to cultivate profitable business transactions.
- Provided exceptional customer service by promptly addressing client concerns and resolving issues as they arose.
- Increased client base by identifying and pursuing new business opportunities through market research and networking.
Brand Consultant
DSIGN HK
05.2022 - 09.2022
- Worked as a Brand Consultant at DSIGN HK, a branding agency focused on evolving clients’ corporate images to match business and consumer objectives
- Provided strategic planning for business transformations and created conceptual brand ideas for corporates across different sectors. A few examples as follows:
- Helped formulate a marketing campaign for Phemex, a cryptocurrency platform – using X Game athletes as brand ambassadors
- Worked to help improve social media presence of a health/fitness company called GoMore, and provided ideas to optimize the company’s mobile application
Marketing Manager
MATRIX CELLULAR LTD
07.2017 - 02.2018
- Helped design a bespoke travel app called ‘XFactor, MatrixTravelCompanion’, catered to help international travelers avail of limited offers across retail & entertainment products during overseas leisure travel
- As marketing manager, worked on various marketing strategies to approach different companies and vendors to sell their products at attractive offers on the app
- Analyzed digital footprint of customers to further enhance marketing strategy and techniques, both with respect to approaching businesses/vendors and attracting new users on to the app
- Assisted in marketing & promotional activities through various social media platforms and corporate events to promote Matrix products
Summer Intern – Marketing
COCA-COLA INDIA
05.2014 - 07.2014
- Planned and conducted specific marketing campaigns to increase brand awareness in rural India
- In particular, worked on the ‘Share a Coke’ campaign, which involved creating personalized Coca-Cola bottles with customer names on the bottle sticker - to create a more personal relationship with customers and increase brand awareness
Education
Summer School – Online - Brand Management – Aligning Business & Brand Behavior
UNIVERSITY OF LONDON, LONDON BUSINESS SCHOOL
London, England06.2020
Bachelor of Arts & Sciences - Psychology & Marketing
DREXEL UNIVERSITY
Philadelphia, USA05.2017
Skills
Staff management
Business administration
Marketing
Community engagement
Project management
Strategic planning
Business development
Human resources management
Social work
Client services
Relationship building
Interests
Photography, Traveling, Animal Volunteer Work, Trekking & Backpacking
Timeline
Business Development Executive
Rangarsons & Co
02.2024 - 01.2025
Business Development Executive
J Rotbart & Co
03.2023 - 01.2024
Brand Consultant
DSIGN HK
05.2022 - 09.2022
Executive Director, Head of Design & Marketing
RANGARSONS
02.2018
Marketing Manager
MATRIX CELLULAR LTD
07.2017 - 02.2018
Summer Intern – Marketing
COCA-COLA INDIA
05.2014 - 07.2014
Bachelor of Arts & Sciences - Psychology & Marketing
DREXEL UNIVERSITY
Summer School – Online - Brand Management – Aligning Business & Brand Behavior
UNIVERSITY OF LONDON, LONDON BUSINESS SCHOOL