CHUI YU YAU SCARLETT
Hong Kong
Summary
Highly experienced Digital Marketing professional with extensive expertise in various aspects and practices within the digital media landscape. With a proven track record of leading and managing diverse digital marketing campaigns in both agency and in-house.
In recent roles as Marketing Director at Web3 & Cloud Solution companies, demonstrated exceptional skills in driving growth in Web3 marketing, Cloud services, HRM, Fintech, and KYC sectors, played a pivotal role in helping the Web3 products business achieve global recognition.
Overview
14
14
years of professional experience
Work History
PART TIME ADMINISTRATIVE ASSISTANT
One2Cloud Limited
02.2024 - 05.2024
MARKETING DIRECTOR
EDNS Limited & One2Cloud Limited
08.2021 - 02.2024
- Direct report to Founder & CEO
- Led marketing functions across all engaged platforms, focusing on Web3 and Cloud Solutions, oversaw the creation of compelling marketing materials, including brochures, presentations, and social media content, events.
- Built and led a marketing team of 5 full-time staffs in Hong Kong and Malaysia, 3 freelancers in Africa and China.
- Maintained and developed collaborative working relationships with vendors and partners.
- Assisted the technical department in developing Web3 products.
- Helped the Web3 domains business become the 3rd largest globally, over 280,000 followers cross social media platforms.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs, planned and executed average 8 local and international physical events and 30 online events related to Web3 and cloud solutions per year.
- Managed administrative tasks including office setup, banking, government funding applications and handling HR responsibilities
MARKETING MANAGER
WaiOn Solution Limited
01.2021 - 07.2021
- Direct report to the VP of the group.
- Led a marketing team of 3 staffs.
- Led and managed marketing functions across all engaged platforms to develop the business of Cloud Service, HRM, Fintech, and KYC.
- Maintained and developed collaborative working relationships with vendors and partners.
- Organized and oversaw the company’s marketing events.
SENIOR MARKETING & PUBLIC RELATION EXECUTIVE
Annabelle Holding Company Limited
09.2019 - 07.2020
- Direct report to General Manager of the group.
- Led a marketing team of 3 staffs.
- Led social media marketing functions across all engaged platforms, collaborating with bloggers and KOLs.
- Organized and supervised the company’s retail & online promotion campaigns and physical PR events.
- Oversaw e-commerce operations across the Greater China region, managed customer service functions of the online shopping platform.
- Drafted, edited, and published press releases.
SENIOR BUSINESS MANAGER
China Way Advertising (Intl) Company Limited
04.2015 - 01.2019
- Developed and executed strategies for digital marketing to increase brand awareness and drive sales for clients.
- Managed digital advertising (SEM) campaigns on major portals including Google, Baidu, and Sogou.
- Implemented marketing (SEO) plans on popular social networks, including Facebook, WeChat, Weibo, Youtube, and KOL Service.
- Maintain and develop collaborative working relationships with other departments. Supportive role in creative efforts of client’s digital marketing campaign.
- Assistance in planning and execution of PR event.
- Selected Clients: National Gallery Singapore, Hong Kong Baptist University, Guess, DJI, QuaM, Pacific Basin, Cairns hotel, Bape Eyewear, Midland Realty, Playstation FIFA 18
ASSISTANT OF SALES AND MARKETING MANAGER
Media Tech, Hong Kong
03.2012 - 03.2015
- Worked closely with sales team to help develop creative digital marketing campaign for clients.
- Executed social media campaigns including Facebook fan pages, websites, Youtube, and WeChat.
- PR event planning and management.
- Selected Clients: Health Plus, Westminster Travel, Delsey Hong Kong, Pegasus Entertainment, Universe Films Distribution, Intercontinental Film Distributors
CLERK
Tin Fu International (H.K.) Ltd, Hong Kong
08.2010 - 03.2012
CUSTOMER SERVICE
Bank of China, Hong Kong
03.2010 - 08.2010
Education
Bachelor's - Advertising
Jinan University
Greater China06.2009
Preparatory -
Jinan University
Greater China06.2005
Senior High School -
Nantou Middle School
Greater China06.2004
Skills
- Web3 marketing
- Web3 product development
- Cloud solutions marketing
- Project management
- Vendor and partner management
- Event planning and execution
- Social media marketing
- Digital advertising (Google Ads, Facebook Ads, Instagram Ads, WeChat Ads, Baidu Ads, Twitter Ads)
- Customer relationship management
- Team leadership and management
- Public relations and press release management
- KOL management & Influencer marketing
Languages
Cantonese
Proficient
C2
Mandarin
Proficient
C2
English
Upper intermediate
B2
Availability
Immediately
EXPECTED SALARY
HK$50,000(Negotiable)
Timeline
PART TIME ADMINISTRATIVE ASSISTANT
One2Cloud Limited
02.2024 - 05.2024
MARKETING DIRECTOR
EDNS Limited & One2Cloud Limited
08.2021 - 02.2024
MARKETING MANAGER
WaiOn Solution Limited
01.2021 - 07.2021
SENIOR MARKETING & PUBLIC RELATION EXECUTIVE
Annabelle Holding Company Limited
09.2019 - 07.2020
SENIOR BUSINESS MANAGER
China Way Advertising (Intl) Company Limited
04.2015 - 01.2019
ASSISTANT OF SALES AND MARKETING MANAGER
Media Tech, Hong Kong
03.2012 - 03.2015
CLERK
Tin Fu International (H.K.) Ltd, Hong Kong
08.2010 - 03.2012
CUSTOMER SERVICE
Bank of China, Hong Kong
03.2010 - 08.2010
Bachelor's - Advertising
Jinan University
Preparatory -
Jinan University
Senior High School -
Nantou Middle School
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