SAVI CHEN
Summary
5 years of experience working both in mainland China and Hong Kong to support clients global communications and domestic communications enables me having a better understanding in different markets communications. A strong passion for helping China technology companies build stronger brands through strategic planning, creative campaign ideation and storytelling.
Overview
6
6
years of professional experience
Work History
Account Manager
Burson (formerly BCW)
06.2023 - Current
- Client Management: Being the key client contact window, facilitate day-to-day client communication, consulting, and project planning and management.
- Content Strategy: Crafted content strategy to enhance brands positioning and ongoing exposure.
- Corporate Communication: Built up companies' internal communication protocols, including spokesperson structure, crisis reporting mechanism, internal communication guidebook, redline topics etc.
- Project Management: Oversee PR projects from planning to execution, and supported client's global events such as MWC, brand flagship conference and more.
- Media Relations: Independently conducted media landscape mapping and guided clients on global and industry media engagement strategies through organic pitching and paid partnership.
Senior Account Executive
Ruder Finn
04.2022 - 03.2023
- Media and KOL management: Secured an average of 30+ organic coverage for each campaign by building good relations with media and KOLs across from fashion, beauty, skincare, lifestyle to business.
- Content development: Responsible for drafting brand communication materials, including but not limited to press releases, live-streaming scripts, spokesperson speeches, etc.
- Event coordination: Managed 10+ brand events from planning, onsite support to post-event follow up, including industry exhibitions, media tour, live-streaming etc.
- Planning and creativity: Developed communication strategy for annual communication plan and seasonal campaigns.
- Reporting: Delivered in-depth communication trend reports to guide client's seasonal comms strategy.
Marketing Supervisor
China Railways Construction Real Estate Group
08.2021 - 04.2022
- Vendor Management: Independently managed daily coordination with agencies to develop communication assets.
- Event Coordination: Planned 20+ regular events to stimulate sales transaction.
- Budget Management: Planned and delivered communication activities within the budget and was responsible for monthly budget allocation.
- Internal Communication: Responsible for coordinating with internal departments to facilitate projects.
Account Coordinator - Account Executive
BCW
04.2019 - 07.2021
- Content Development: In line with communication roadmap, developed content calendar and bilingual press materials, including SEO articles, press release, bylined articles, newsletter, website news, etc.
- Event Coordination: A key member supported client's events, such as CES, AWE and CIIE.
- Media Relations: Maintained good relations with top-tier international and domestic media across from tech to fashion industries. Independently created media pool and invited 220+ media to Huami's CES launch event, including BBC, Nikkei Asian Review, CNET, Xinhua News etc.
- Planning: Supported team in new biz for Yatsen Group, Huami, Rosewood Hotel Group, including research, creative ideas and planning.
- News Monitoring: Provided clients with daily monitoring, negative news alerts, industry and competitor news through Meltwater.
- Crisis Training: Supported team to hold crisis simulation training for Bayer, Kimberly-Clark, PVH, Hong Kong Government through industry research, scenario development, injects development and on-site training.
Education
Master of Arts - Bilingual Corporate Communication
The Hong Kong Polytechnic University
Hong Kong09-2019
Skills
- Media Relations
- Corporate Communication
- Event Management
- Content Strategy
- Crisis Communication
Timeline
Account Manager
Burson (formerly BCW)
06.2023 - Current
Senior Account Executive
Ruder Finn
04.2022 - 03.2023
Marketing Supervisor
China Railways Construction Real Estate Group
08.2021 - 04.2022
Account Coordinator - Account Executive
BCW
04.2019 - 07.2021
Master of Arts - Bilingual Corporate Communication
The Hong Kong Polytechnic University
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