Sandy Chow

• Developed and executed strategic account plans to drive long-term business growth, enhancing customer satisfaction and retention.
• Spearheaded data-driven advertising solutions for clients across diverse sectors, including m-commerce, consumer electronics, real estate, food & beverage, and finance, tailoring strategies to align with each industry’s unique market dynamics.
• Collaborated closely with the Japan regional team to deliver high-impact client engagement events and projects, strengthening cross-regional partnerships and elevating client relationship management.

Head of Administration Department

• Operations Management: Oversaw daily administrative operations across the head office and 20 branches, ensuring alignment with company standards and operational efficiency across all sites.
• Team Supervision: Led and trained a team of administrative staff, providing guidance on best practices, workflow management, and performance improvement to support the needs of 250 employees.
• Policy Implementation: Developed and enforced administrative policies and procedures, maintaining consistency across locations and ensuring compliance with regulatory requirements.
• Resource Allocation: Managed office supplies, equipment procurement, and vendor relationships to maintain seamless office functionality and cost-efficiency.
• Budget Oversight: Assisted in budgeting for the administrative department, tracking expenses, and optimizing spending across branches to support business objectives.
• Branch Tenancy Management: Oversaw tenancy agreements for all branch locations, coordinating renewals, renovations, and relocations as needed to maintain optimal branch operations and minimize disruption.
• Facilities Management: Coordinated facility maintenance, space planning, and office refurbishments, ensuring a safe and productive work environment across all sites.
• Communication and Coordination: Acted as a central point of contact between branches and the head office for administrative matters, facilitating effective communication and issue resolution.

Head of Marketing Department

• Strategic Planning: Formulated and executed comprehensive annual marketing plans aimed at enhancing brand image, boosting market awareness, and driving account growth to meet company targets.
• Team Leadership: Led and mentored a team of marketing professionals, fostering a collaborative environment focused on creativity, data-driven strategies, and continuous improvement.
• Campaign Management: Oversaw the planning, development, and execution of multi-channel marketing campaigns, ensuring alignment with brand messaging and achieving maximum engagement with target audiences.
• Brand Development: Spearheaded initiatives to strengthen brand identity and positioning, enhancing the company’s visibility and reputation in the marketplace.
• Website Revamp for User Experience: Led ongoing website revamp initiatives to enhance user experience, improve functionality, and optimize customer journeys, ensuring a seamless and engaging online presence.
• Performance Tracking: Established key performance indicators (KPIs) for campaigns and regularly tracked metrics, adjusting strategies as needed to optimize results and achieve desired outcomes.

• Achieved sales goals and service targets by cultivating and securing new customer relationships.