Horse Riding
Sally Lo
Marketing Executive
Summary
Born in Dubai and raised in both Hong Kong and Shanghai, being mixed race and multilingual has given me an absolute advantage in building my career. I have over 7 years of experience in the aviation industry, my ambition is to further develop my career in wine and luxury experiences. From participating in different kinds of exhibitions and product launches to hosting private events in upscale venues, I have gained valuable connections and network. Not only did these experiences generate revenue for the organizations I am working with, it also benefited in my personal growth. I am looking forward to the next challenges and new business opportunities.
Overview
13
13
years of professional experience
1
1
year of post-secondary education
5
5
Languages
Work History
Wine Consultant/Marketing Executive
Treasury Wine Estates
12.2021 - Current
- Set up wine tastings to bring in businesses
- Developed and executed marketing programs resulting in increased company exposure and elevated sales numbers.
- Managed design of marketing material and promotional literature
- Worked with vendors to complete projects according to schedule and specifications
Guest Relations Manager
Tasting Kitchen Media Group
Hong Kong
12.2020 - Current
- Collaborated with outside departments to retain guest satisfaction
- Building and maintaining close relationships with high profile clients
- Coordinated florists, photographers, videographers, musicians, officiants and ceremony participants during rehearsals and pre-ceremony, ceremony and reception events
- Applied consultative selling techniques to prospect senior management to close business
- Generated new business with marketing initiatives and strategic plans
Model and Event Promoter
WE Management
Hong Kong
06.2018 - Current
- Promoted products and services by posing for commercials, live shows and photo shoots
- Maintained high levels of professionalism in over 30 shoots
- Greeted event participants and provided engaging experience as well as translations
International Flight Attendant
Cathay Pacific Airways
Hong Kong
04.2014 - Current
- Fly internationally to over 88 destinations
- Participated in the Communication and Engagement Ambassador group (May 2021-Present)
- Prepared engagement strategies for boosting employees morale
- Promoted advancements in workforce development as well as online applications for internal use
- Executed engagement activities for crew community
- Ensured aircraft and passenger compliance with policies, procedures, regulations and safety guidance
- Maintained excellent and high standard of service for VVIP guests and business class passengers
Playgroup Leader
All Star Kids
Hong Kong
05.2013 - 04.2014
- Prepared group activities to enhance socialization, communication and problem-solving skills for children
- Maintained group discipline through positive reinforcement, behavior modeling and collaboration with parents
- Consulted with families to discuss activities and behaviors of each child
Education
BBA - Business Administration And Management
Buckinghamshire New University
High Wycombe 09.2016 - 03.2018
Skills
Networking strength
Business relationship cultivation
Event management
Campaign execution
Wine expertise
Interests
Scuba diving
Whisky and Wine tasting
Guitar and Ukulele
Yoga
Painting
Volunteering Experience
Hong Kong Dog Rescue
Feeding and dog walking, cleaning, facilitating adoption events
Dignity Kitchen
Lunch boxes packing, distributing, relationship building with disabled employees
The Nature Conservancy
Oyster restoration, reef recycling, beach cleaning
Timeline
Wine Consultant/Marketing Executive
Treasury Wine Estates
12.2021 - Current
Guest Relations Manager
Tasting Kitchen Media Group
12.2020 - Current
Model and Event Promoter
WE Management
06.2018 - Current
BBA - Business Administration And Management
Buckinghamshire New University
09.2016 - 03.2018
International Flight Attendant
Cathay Pacific Airways
04.2014 - Current
Playgroup Leader
All Star Kids
05.2013 - 04.2014