Ryan Liu
Marketing Manager
HONG KONG
Summary
MBA graduate from City University of Hong Kong with expertise in economics, finance, management, and marketing. Strong interpersonal skills and global perspective from studying and traveling. Enthusiastic about luxurious watches & jewelry and sports industry with a deep understanding of market trends.
Innovative professional skilled in creating and implementing marketing strategies, executing budgeting plans and utilizing market research to identify customer needs. Demonstrated ability in increasing brand visibility and market share. Possesses excellent communication and customer service skills.
Overview
9
9
years of professional experience
11
11
years of post-secondary education
4
4
Languages
Work History
Co-Owner & Marketing Director
SWG SPORT LTD.
04.2022 - Current
- Managed day-to-day operations efficiently, ensuring smooth workflow and timely completion of tasks.
- Oversaw financial management tasks, including budgeting, forecasting, and cash flow optimization.
- Collaborated with co-owner on strategic planning initiatives for long-term business success.
- Enhanced business operations by implementing efficient management strategies and streamlining processes.
- Implemented innovative marketing campaigns to expand customer base and increase brand awareness.
- Improved customer satisfaction ratings by consistently delivering high-quality products and services.
- Optimized inventory management systems for streamlined ordering processes and reduced waste levels.
- Developed key operational initiatives to drive and maintain substantial business growth.
- Developed marketing materials and campaigns to boost brand awareness and customer engagement.
- Conducted target market research to scope out industry competition and identify advantageous trends.
Marketing Assistant
Richemont APAC
06.2021 - 03.2022
- Daily administrative supports for the whole team & Internal communication support
- Processing market data researching for Group Marketing Team’s various reports, visualizing the result
- Independently preparing materials & drafting slides for reports such as competitive scan & other alternative tasks
- Supporting the team on technical issues (Videos trimming and editing, devices set up for webinar and more)
- Market intelligence researching and information sorting
- Input new data, updated old records and cross-checked information to keep marketing database up-to-date.
- Amplified social media reach, creating engaging visual assets such as infographics and videos for widespread distribution.
- Monitored competitor activity, staying ahead of industry trends and identifying opportunities for growth.
Assistant
Bain & Company
12.2019 - 12.2020
- Daily industry data sorting and analysis for the project team
- Processing customer data researching for a financial company and an energy company, and make consulting plans on this basis
Co-founder
BUS BAR & VSEO Western Restaurant
09.2016 - 12.2017
- Company Overview: Start-up Business
- Conducted marketing research and analyzed the feasibility, formulated business proposal and established an entrepreneurial team with three co-founders
- Raised money and transformed an abundant bus of 30 m³ into a bar independently.
- Established VSEO Western Restaurant based on the model of BUS BAR and maintained stable profits
- Start-up Business
Client Manager Assistant
China Securities Cooperation (CSC)
12.2016 - 06.2017
- Introducing financial products to potential clients, client relationships development and promotion on deal closing.
- Aided the client manager in sorting out personal information and demands of clients
- Promoting career in CSC through university campus, organized financial seminars, opened CSC accounts for students and imparted basic operation methods of investment.
Education
Bachelor of economics - International trading and economics
China Foreign Affairs University
09.2015 - 06.2019
Major in Marketing (International Exchange Programme) -
Esic Business School
09.2017 - 06.2018
MBA -
CITY UNIVERSITY OF HONG KONG
HONG KONG SAR 05.2019 - Current
Skills
Operations management
Creative thinking
Team collaboration
Effective multitasking
Business growth
Sales strategies
Digital marketing strategy
Online marketing strategies
Social media platforms
Awards
Spain National Pokerstars Championship, 2017
Hobbies
- Golf
- Watches collecting
Timeline
Co-Owner & Marketing Director
SWG SPORT LTD.
04.2022 - Current
Marketing Assistant
Richemont APAC
06.2021 - 03.2022
Assistant
Bain & Company
12.2019 - 12.2020
MBA -
CITY UNIVERSITY OF HONG KONG
05.2019 - Current
Major in Marketing (International Exchange Programme) -
Esic Business School
09.2017 - 06.2018
Client Manager Assistant
China Securities Cooperation (CSC)
12.2016 - 06.2017
Co-founder
BUS BAR & VSEO Western Restaurant
09.2016 - 12.2017
Bachelor of economics - International trading and economics
China Foreign Affairs University
09.2015 - 06.2019
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