Rui Wang
NanJing
Summary
Proficient in brand management and market research, with expertise in using Photoshop (PS) and Office software. Strong cross-cultural communication skills enable the formulation of impactful product operation strategies, supported by sharp analytical abilities to interpret and apply market trends and policies effectively. Currently focused on the renewable energy sector, deepening knowledge of sustainable development principles through cross-cultural collaboration, and applying these practices to enhance teamwork and drive global sustainability efforts.
Overview
2
2
years of professional experience
Work History
Bosch Automotive Components (Suzhou) Co., Ltd.
Industutrial Business,Marketing
07.2023 - 09.2023
- Conducted in-depth research on domestic and international industrialized markets, understood trending topics, policy directions, and product content related to Web 4.0 communities, formulated product operation strategies, and was responsible for editing monthly newsletters to enhance internal information reserves. Assisted in planning content for social media platforms, created promotional images and copy, boosted user engagement, and adjusted materials based on departmental needs.
- Gained a thorough understanding of industrial policy trends, primarily involving systematic sorting, analysis, and application of internal and external policies. Analyzed the impact of policies on industrial internet businesses, wrote policy analysis reports to support departmental decision-making.
- Supported the communication department by organizing and hosting internal meetings to convey important company information and policies. Acted as the event host at the company’s plant groundbreaking ceremony.
DS Consulting
Account Manager
09.2022 - 11.2022
- Managed and operated Chint Group's WeChat official account, planning content themes and publication schedules based on Chint Group's brand positioning and market needs. Increased the account’s readership and follower engagement through corporate news, product introductions, and market activities.
- Managed brand reputation for Shurui, monitoring public opinion across major media platforms and social networks in real-time. Analyzed information, evaluated its impact on the brand, and developed response strategies to mitigate negative public opinion.
- Developed creative strategies for Ascott brand’s marketing activities, including planning and organizing launch events, from theme selection, venue arrangement to process execution, ensuring smooth implementation.
RedFern Digital
Digital Brand Marketing
12.2021 - 02.2022
- Planned and managed brand operation content (WeChat official account/Weibo/Little Red Book), edited and formatted copy, and updated social media accounts. Analyzed monthly brand reports, conducted market competition research, and communicated with clients regarding brand positioning management. Organized platform hot topic activities.
- Developed comprehensive digital marketing strategies, including SEO, SEM, email marketing, and collected and analyzed data from various digital marketing activities. Based on data analysis, optimized marketing strategies and content to improve effectiveness and ROI.
- Partnered with brands including illy Coffee, Babo Skincare, Sanitarium, and Ritterspott.
Education
Bachelor of Arts - Digital Culture&Marketing
University of Sydney
Sydney,Australia 04.2001 -
High School Diploma -
Nanjing Foreign Language School
JiangSu,China 04.2001 -
Skills
Market Research & Analysis
Brand Management
Digital Marketing Strategy
Cross-cultural Communication
PS&Office software proficiency
Active Learning
Languages
Chinese (Mandarin)
Native language
English
Advanced
C1
Japanese
Elementary
A2
Timeline
Bosch Automotive Components (Suzhou) Co., Ltd.
Industutrial Business,Marketing
07.2023 - 09.2023
DS Consulting
Account Manager
09.2022 - 11.2022
RedFern Digital
Digital Brand Marketing
12.2021 - 02.2022
Bachelor of Arts - Digital Culture&Marketing
University of Sydney
04.2001 -
High School Diploma -
Nanjing Foreign Language School
04.2001 -
Similar Profiles
Francis Xavier BanabanFrancis Xavier Banaban
Junior Graphic Designer at Great Business MarketingJunior Graphic Designer at Great Business Marketing
Carmen AndersonCarmen Anderson
Marketing Manager at Mind Your Business MarketingMarketing Manager at Mind Your Business Marketing
Gopi KumarGopi Kumar
Client/Project Manager, Client Services at RR Donnelley Marketing Business CompanyClient/Project Manager, Client Services at RR Donnelley Marketing Business Company