Tsang Shing (Roy) Yu

Team management

• Manage the product ops with Agile project management approach
• Collaborating with UXUI designer, Engineer team, QA team, and Data Scientist team on AI related projects

Product management achievement

• Manage an B2B2C clientele app for over 1000 active users across HK & China retail store for Lane Crawford & Joyce Group for cross-functional team co-operation
• Manage marketing automation solution and product research and development for the ImagineX (multi-brand) and Lane Crawford (retail store) with CRM team and Retail team

Product management experience

• Understand Retail and CRM domain knowledge and how AI help the business
• Understand the business pain point and align the business goal & KPI to define the product objective & key result (OKR)
• Conduct market research with business team and research from external solution provider
• Define feature prioritization with business assumption & goal
• Conduct post-analysis of POC projects and productization

• Startup Operation - Understand and succeed in different funding sources, Cyberport Creative Micro Fund (CCMF), Cyberport Incubation Program (CIP), Technology Voucher Program (TVP), Distance Business Program (D-Biz). etc. And being admitted in accelerator programs, MaGIC Virtual Global Accelerator Program (Malaysia), AppWorks Accelerator Program (Taiwan)
• Business Development - Build and strengthened strategic relationships with vendors, advertising agencies and leading partners, including payment gateway, delivery gateway, membership system, etc
• Team Management - Build team in Hong Kong, Indonesia, Malaysia, etc. Be in charge of UXUI design and management for new feature MVP and product enhancement. Maintain and update project plan by tracking technical dependencies and issued project milestone updates.
• Product Development - Provide research and development on products over 5 modules to showcase benefits and retain over 50 paid customers and over 1000 registered users in Hong Kong, Indonesia, Malaysia, India, Singapore, etc.
• Product Development - Have integration partnership including 1. Payment gateway ( Stripe | PayMe for Business | Payment Asia | HitPay ); 2. Logistic gateway ( ShipAny | EasyParcel | Alfred Locker ); 3. Marketing channel ( SendGrid | ChatSmart | Google Analytic | Facebook Pixel ); 4. CRM ( Intercom | Freshwork | AppPay )

• Software Development - Microsoft Dynamic AX ERP software development and enhancement project.
• Programming - Applied knowledge of data modeling and statistical analysis to note trends and draw conclusions.
• Project Management - Facilitated communication between internal and external project stakeholders to keep all parties well-informed.
• Project Management - Manage in-house helpdesk service project going live with more than 1000 users.
• Project Management - Manage in-house QA mobile app with more than 300 users including Hong Kong, Mainland China, Vietnam, etc

• Enhance the ERP (including MRP) system for supply chain management including manufacturing, ordering, shipping, financing, etc
• Authored code fixes and enhancements for inclusion in future code releases and patches.
• Designed new product elements such as image recognition, hand writing recognition, audio, video and device-to-device communication.
• Built, tested and deployed scalable, highly available and modular software products.

• Liaised with executive leaders to solve operational and workflow issues to reduce breakdown in data communication.
• Built, tested and deployed scalable, highly available and modular software products.