Roy Yan Ming Ho
Summary
A seasoned sales & marketing specialist with over 15 years of experience in the hotel and golf club industries, with expertise ranging from business analysis to identifying market positioning, and budget forecast to come up with a sales strategy for boosting revenue maximization by developing the market matrix, and determine solution by establish new and modify SOPs, simplify the existing procedure and build up team spirit. Experienced in corporate account and travel agent management to enforce customer loyalty and establish its client database, plus market research and product analysis data to realize customer behaviour and define product uniqueness. With strong event operation experiences in MICE and golf tournaments, familiar with event logistics and people management, always starting from the initial ideas with the organizer, working with various internal and external parties, and coordinating onsite operation teams to ensure each step is smooth with good problem solving and interpersonal skills. Able to multi-task and encourage team spirit effectively.
Overview
20
20
years of professional experience
5
5
years of post-secondary education
Work History
Senior Sales Manager – MICE Management
The MIRA Hong Kong
07.2023 - Current
Account Director
Melco Resorts & Entertainment Limited
11.2015 - 02.2023
- Company Overview: (Hotel including: Studio City Macau, Morpheus, Nuwa, Countdown and Altira, Event Centre and The House of Daning Water)
- Achieve revenue and expenditure budgets as specified in KPIs, responsible for driving the effective management and implementation of marketing and promotional campaigns across MICE and leisure segment.
- Assisting the Executive Director in developing the strategic sales and marketing plan and Annual budgets.
- Collaboration with travel agent partners to build Melco Group branding through heightened visibility, exposure and creative resources.
- Monitor, maintain and follow up on various overseas travel agents’ sales channels, including websites and social media promotions.
- Participate in tradeshows, exhibitions and industry-related events on behalf of Melco Resorts and Entertainment.
- Direct Responsibility for all sales and marketing activities, product launches, sales support, and business development in Hong Kong MICE and Leisure market, and special task forces for Guangdong District MICE Market.
- Supervising a small team with one assistant manager (ASM) and two sales executives (SEs) who are focused on the leisure business for FIT/hotel package and MICE business.
- (Hotel including: Studio City Macau, Morpheus, Nuwa, Countdown and Altira, Event Centre and The House of Daning Water)
Senior Sales Manager - MICE
Regal Airport Hotel
03.2014 - 11.2015
- Manage the Key Corporate Account for Yearly contracting and handle enquiries from Lanyon RFP/Meeting Broker.
- Directing and assisting ASM, and SEs in defining and executing territory sales plans, preparing written presentations, reports and price quotations as well as assisting in contract negotiations.
- Scope of accountability includes key account management, contract review, event logistics, strategic planning, competitive analysis and providing sales training to junior teammates.
- Management and maximization of sales & marketing budgets by developing cohesive sales strategies and optimizing distribution channels and platforms for the timely execution and implementation of Campaigns.
- Ad-hoc tasks assigned by Senior Management.
- Assisting clients with crafting a solution built around strategic consulting services.
Event Sales and Marketing Manager
SkyCity Nine Eagles Golf Course
11.2006 - 03.2014
- Company Overview: Moon Thai & Erawan Thai Restaurant
- Manage the event sales and marketing team to achieve the sales targets, train and lead the spearheaded the team in the negotiating with customer and contractor production, negotiation process, forecast the profit and loss meeting the KPI, organize the event schedule, and execute all consumer events (e.g. Catering, Meetings and conferences, golf tournaments, Charity events and theme parties, etc).
- Develop and coordinate all promotions and sponsorship as well as plan all marketing materials including design concept, copywriting, and production; follow through on all printing matters from material sourcing to quality control to final product distribution.
- Public Relations; Actively promote the golf course and its facilities by closely liaising with various media; Lead the Marketing Team in developing and executing annual Media Plans and advertising contracts, website and online channels.
- Moon Thai & Erawan Thai Restaurant
Marketing Executive (Event Marketing)
Wonderful Ace International Ltd.
07.2005 - 03.2007
- Company Overview: (Golf Magazine)
- Organized, coordinated and executed marketing activities in Hong Kong & Mainland China including, but not limited to, golf tournaments, product launches & press conferences.
- Prepared and executed annual marketing plans, coordinating with the Marketing and Sales teams.
- Developed a strong distribution network by closely liaising with existing and new distributors.
- Developed strong relationships with existing and potential advertisers.
- Liaised between the editorial team, design team and advertisers to ensure that all monthly advertising schedules and deadlines are met.
- (Golf Magazine)
Education
Bachelor of Arts (Hons) - Marketing
University of Portsmouth
02.2010 - 07.2013
Diploma in Management Studies - undefined
City University of Hong Kong
02.2006 - 09.2007
Foundation Certificate in Management Studies - undefined
City University of Hong Kong
11.2005 - 01.2006
Skills
Business growth and retention
Performance tracking and evaluations
Business development
Key account development
Project management
Accomplishments
- 02/10, 07/13, University of Portsmouth, UK, Bachelor of Arts (Hons) in Marketing
- 02/06, 09/07, City University of Hong Kong, Diploma in Management Studies
- 11/05, 01/06, City University of Hong Kong, Foundation Certificate in Management Studies
- 2009 - 2010, Outstanding Staff Award of King Power Group
Salary Information
Negotiable, HK$557,526, One month notice
Timeline
Senior Sales Manager – MICE Management
The MIRA Hong Kong
07.2023 - Current
Account Director
Melco Resorts & Entertainment Limited
11.2015 - 02.2023
Senior Sales Manager - MICE
Regal Airport Hotel
03.2014 - 11.2015
Bachelor of Arts (Hons) - Marketing
University of Portsmouth
02.2010 - 07.2013
Event Sales and Marketing Manager
SkyCity Nine Eagles Golf Course
11.2006 - 03.2014
Diploma in Management Studies - undefined
City University of Hong Kong
02.2006 - 09.2007
Foundation Certificate in Management Studies - undefined
City University of Hong Kong
11.2005 - 01.2006
Marketing Executive (Event Marketing)
Wonderful Ace International Ltd.
07.2005 - 03.2007
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