Rola Chung
Hong Kong
Summary
Successful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.
Overview
3
3
years of professional experience
Work History
Senior Specialist
Mindshare
06.2023 - Current
- Handling the paid digital campaign for LVMH brand.
- Executed social, SEM, display and shopping campaign.
- Optimized campaign to driven revenue achieve daily KPI.
- Conducted independent technical reviews of current processes and records to proactively identify and correct process and system issues.
Regional Performance Specialist
PHD
08.2022 - 06.2023
- Handling the paid digital campaign for multiple HSBC markets across the APAC region.
- Planned, managed and executed all digital platform include Social, SEM, Display and Programmatic.
- Developed customized reports, summarizing and presenting data in visually appealing format.
- Identified patterns and trends in large data sets and provided actionable insights.
Performance Executive
GOGOCHART
02.2022 - 08.2022
- Handling Universal app campaign, Apple search app, SEM, Display and social campaign.
- Provide insights base on data from vendors and platforms including Appsflyer, Firebase, Google Adwords, Google Analytics and Facebook Ads Manager.
- Identified media strategies and assessed campaign set up to improve processes and execution.
Media Executive
Publicis Groupe - Digitas
01.2021 - 02.2022
- Create compelling multi-channel media strategies and media plan.
- Optimizing and executing SEM, display, social and programmatic campaigns.
- Liaise with third party ad servers and media vendors.
- Achieved 100% ROAS from SEM and display campaign for hotel group account.
- Maintained the campaign performance and handle the weekly report.
Education
BA (Hons) - Marketing and Public relations
Polytechnic University
2020
Associate of Art Creative Communication -
College of International Education (HKBU)
2018
Timeline
Senior Specialist
Mindshare
06.2023 - Current
Regional Performance Specialist
PHD
08.2022 - 06.2023
Performance Executive
GOGOCHART
02.2022 - 08.2022
Media Executive
Publicis Groupe - Digitas
01.2021 - 02.2022
BA (Hons) - Marketing and Public relations
Polytechnic University
Associate of Art Creative Communication -
College of International Education (HKBU)
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