Rita Cheng

• Developed and maintained strong working relationships with professionals within assigned territory..
• Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
• Coordinated with internal teams to facilitate prompt delivery of client projects.
• Selected correct products based on customer needs, product specifications and applicable regulations.

Key Achievement :

• Successfully managed a portfolio of key accounts, resulting in a 20% increase in revenue within the first year.
• Negotiated and closed a high-value contract with a major client, generating over $1 million in new business.

• Responsible for business planning, channel capacity, recruitment, development, co-marketing and managing channel engagements with different distribution channels, e.g., Bank, Agency and Broker.
• Provided product training for partner sales teams, ensuring they were well-equipped to sell our offerings effectively.
• Liaised with external stakeholder and internal departments to provide and gather information enabling customer requirements to be met
• Supervised a team of three sales support in handling daily sales activities
• Overall-in-charge of the consultant/sales on boarding and licensing functions

Key Achievement :

• Developed sales workflow and SOP to external sales channels and internal supporting team
• Consistent growth of our channels partners YOY and continue to expand market share
• Set up team protocols to streamline selling procedures and optimize promotion releases.

• Developed and maintained strong working relationships with professionals within assigned territory.
• Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities
• Negotiated and finalized deals in accordance with company's contract guidelines and policies
• Strengthened client relationships through regular communication and effective problem-solving.

Key Achievement:

• Increased company sales revenue by 120% by creating and utilizing revamped sales protocol
• Developed new business with existing clients and increased Customer Retention Rate of above 95%

Sponsorship & Partnership duties:

• Engaged with potential clients and advertising agencies for sponsorship sales
• Built relationship with C-suit customer and presented proposals to corporate decision makers
• Derived revenue through sales of sponsorship program into Airlines, Airline lounges, Private clubs and Events
• Identify main conference, seminars and exhibitions where paid copies of FT and co-branding partnerships

Key Achievement :

• Expanded partnerships with new channels including Startup, Fintech, Luxury Sports Brands and Auction House
• Executed a size of 50 people private event for VIP and business partners

• Implementation of events from planning, recruiting exhibitors/visitors, liaison with business partners and media, on-site management to post-event evaluation: BOCOM Financial Seminar
• Responsible for writing, editing, translating and proofreading marketing communication and promotional materials, e.g. leaflets, newsletters etc
• Assisted budget control, workflow and prepared relevant report for management review

Key Achievement:

• Directed and executed a size of 360 people BOCOM Financial Seminar in Conrad Hong Kong
• Forged effective and professional relationships, that lead to integrate new clients and increase brand engagement

• Collaborated with the management team to developed strategic plans for business growth and improvement.
• Supported sales presentations by assembling quotations, proposals, demonstration and product capability booklets; compiling accounts and competitor analyses
• Introduced new products or services, increased marketing activities and improved customer service to drive sales.

Key Achievement :

• Developed new Business with existing clients and maintain Customer Retention Rate of above 95%