Mr. Rico Tse
Event Director
Summary
With over 15 years of experience in event management, I lead and manage dedicated teams of up to 100 people for significant events. My expertise includes orchestrating high-profile events such as the Cathay Pacific CNY Parade (180,000 attendees), the Hong Kong Brand Product Expo (1.5 million attendees), and the Hong Kong Food Carnival (200,000 attendees). I handle tasks from performance group selection to on-site management and media relations, coordinating with government departments for necessary licenses. My roles encompass strategic planning, logistics management, client relations, sourcing, negotiating and managing all contracts and vendors, whilst keeping updated on venue developments, performance groups, and celebrities. Notable projects include extensive audience engagement and detailed management of stage programs and VIP arrangements, supporting Event Managers on overall program logistics, production, on-site support and implementation, coordinating venue management, caterers, designers, contractors, and AV equipment hire. Safety-wise to ensure insurance, legal, health, and safety obligations are met.
Overview
35
35
years of professional experience
5
5
years of post-secondary education
3
3
Languages
Work History
EVENT DIRECTOR
AEP International Limited
10.2003 - Current
- Reporting directly to the Vice President, overseeing the event team in exploring and penetrating the event market.
- Event Production: Plan and execute diverse events, including sports event, festivals, MICE, conferences, gala dinners, brand activations, and exhibitions of various scales within the region.egion.
- Creative Development: Innovate and conceptualize unique event themes and gimmicks tailored to specific events.
- Logistical Oversight: Manage all logistical aspects of events, encompassing sound and lighting design, stage production, décor, catering, and coordination of celebrities and performers.
- Budget Management: Develop and implement comprehensive action plans for event projects, ensuring strict adherence to budgetary constraints.
EVENT SALES MANAGER
AD Target Event Management Limited
04.2002 - 08.2003
- Proposal Development: Crafting detailed event proposals and presenting innovative event concepts to clients.
- Project Planning: Strategically planning and scheduling event projects to ensure seamless execution.
- Event and Exhibition Management: Overseeing the comprehensive management of events and exhibitions.
- Seasonal Decoration Oversight: Leading project management efforts for seasonal decorations.
- Props Design Coordination: Supervising design and production of event props.
- On-Site Management: Delivering exceptional on-site management services during event execution.
MARKETING & SALES MANAGER
Scorpion Advertising
09.2000 - 04.2002
- End-to-End Project Management: Directed comprehensive exhibition projects, ensuring seamless planning, coordination, and execution with clients, vendors, and internal teams.
- Product Development and Enhancement: Enhanced exhibition products by analysing market trends, client feedback, and industry standards.
- Budget Preparation and Cost Management: Prepared project budgets, estimated costs, adhered to financial constraints, and implemented cost-saving measures.
- Client Relationship Management: Cultivated and maintained strong relationships with clients, ensuring satisfaction throughout project lifecycle.
SENIOR ADVERTISING EXECUTIVE
Hinge Magazine
05.1998 - 08.2000
- Advertising Sales & Client Acquisition: Identifying and securing advertising clients, negotiating contracts, and managing client relationships to maximize revenue.
- Marketing and Promotion: Assisting clients in developing and executing effective marketing and promotional campaigns that align with their objectives and target audience.
- Campaign Development: Assisting clients in planning, developing, and executing effective marketing and promotional campaigns that align with their objectives and target audience.
- Compliance: Ensuring all advertisements comply with industry standards, legal requirements, and ethical guidelines.
SENIOR CONSULTANT
Time Structure Limited
02.1997 - 05.1998
- Company Overview: Sweden Exhibition Product Vendor
- Project Management: Directed comprehensive exhibition projects, ensuring seamless planning, coordination, and execution with clients, vendors, and internal teams.
- Product Innovation: Enhanced exhibition products by analysing market trends, client feedback, and industry standards, partnering with the R&D team.
- Budget and Cost Control: Prepared project budgets, estimated costs, adhered to financial constraints, and implemented cost-saving measures.
- Client Relations: Fostered strong client relationships, addressing concerns, resolving issues, and providing ongoing support for long-term satisfaction.
ADVERTISING EXECUTIVE
Sing Tao Limited
09.1993 - 12.1996
- Campaign Planning and Execution: Assisted clients in planning, developing, and executing advertising campaigns, collaborating with the creative team to produce compelling ad concepts and designs, and ensuring timely and accurate ad placements.
- Sales and Client Support: Collaborated with the advertising sales team to generate leads, prepare proposals, and negotiate advertising contracts, while identifying new opportunities and upselling additional space.
- Customer Service and Communication: Provided exceptional customer service by addressing client inquiries, resolving issues, and acting as a liaison between clients and internal teams for efficient campaign execution.
- Compliance and Standards: Ensured advertisements complied with policies, guidelines, and industry regulations, verifying they met all legal and ethical standards.
MARKETING EXECUTIVE
J & R Marketing and Consultancy
01.1991 - 08.1993
- Developed and executed marketing campaigns for clients, ensuring alignment with objectives and target audience.
- Market Research: Conducted market research to identify consumer trends, competitor strategies, and growth opportunities.
- Advertising and Promotions: Assisted in planning and implementing advertising and promotional activities across various media channels.
- Client Relationship Management: Managed client relationships by addressing inquiries, resolving issues, and ensuring overall satisfaction.
Education
Professional Diploma - Event Management
Vocational Training Council
01.2003 - 01.2004
Bachelor of Business - undefined
RMIT University
01.1998 - 01.2000
Diploma - Management Studies
The Hong Kong Polytechnic University
01.1995 - 01.1997
Skills
- Strategic Planning
- Business Development
- Logistical Oversight
- Contract Negotiations
- Project and Budget Management
- Leadership Skills
- Multitasking Skills
Qualifications And Certificates
- St. John First-aider, 08/2024
- Fire Safety Ambassador, 08/1999
- Community Organizer, 03/1999 - 12/1999
Timeline
EVENT DIRECTOR
AEP International Limited
10.2003 - Current
Professional Diploma - Event Management
Vocational Training Council
01.2003 - 01.2004
EVENT SALES MANAGER
AD Target Event Management Limited
04.2002 - 08.2003
MARKETING & SALES MANAGER
Scorpion Advertising
09.2000 - 04.2002
SENIOR ADVERTISING EXECUTIVE
Hinge Magazine
05.1998 - 08.2000
Bachelor of Business - undefined
RMIT University
01.1998 - 01.2000
SENIOR CONSULTANT
Time Structure Limited
02.1997 - 05.1998
Diploma - Management Studies
The Hong Kong Polytechnic University
01.1995 - 01.1997
ADVERTISING EXECUTIVE
Sing Tao Limited
09.1993 - 12.1996
MARKETING EXECUTIVE
J & R Marketing and Consultancy
01.1991 - 08.1993
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