Summary
Overview
Work History
Education
Skills
Qualifications And Awards
Certification
Timeline
Generic
Richard Li

Richard Li

Fitness Coach
Hong Kong

Summary

Experienced with creating individualized fitness plans that cater to diverse client needs. Utilizes blend of strength training, cardio workouts, and nutritional advice to promote health and well-being. Track record of successfully motivating clients and adapting programs to achieve fitness goals.

Overview

10
10
years of professional experience
2
2
Certifications
3
3
Languages

Work History

Kickboxing and Bodybuilding Personal Trainer

Freelance Personal Trainer
04.2025 - Current

Using my experience in kickboxing over 20 years, and involvement in body building competition and personal training in my former companies, I continue to train clients remotely, ensuring 100% client retention

  • Educate clients on proper exercise techniques, reducing risk of injury during workouts.
  • Improve client fitness levels by developing personalized workout plans and monitoring progress.
  • Raise awareness and interest in sports and fitness by conducting workshops.

Web Content Writer

Freelance
04.2025 - Current

I decided to uptake work outside my familiar field to expand and develop skills.

  • Contribute ideas during brainstorming sessions with marketing team members, fostering a collaborative environment.
  • Create browse-able content and ensuring the functionality of a sourcing website for a Chinese company to be launched in the future.
  • Communicate with web developers on technical issues to be fixed.
  • Negotiate possible upgrades of the website within limited budget offered by the client.
  • Research other sourcing websites to optimize the browsing and shopping experience of future online customers on the website.


In-house Personal Trainer

Leuphron Gym
Hong Kong
12.2022 - 04.2025

This gym is a service-oriented gym that opened Feb 2023 aiming to provide top-notch quality experience to suit the needs of clients.

  • Trained over 100 clients in 1-to-1 setting and engaged in upselling of other services in the gym over 2 years.
  • Regularly trained 40 patrons once a week over 2 years.
  • Led once a month group training sessions in a 'Sport Day' setting of over 90 participants with special needs over 8 months.
  • Proactively implemented the use of visual printouts as instructions to smoothly run group sessions of over 100 participants with impaired mobility to ensure fun and safety.
  • Upheld daily utmost standard of the gym premise by overseeing proper functioning of the equipment, need for repair and actively de-rusting of metal parts.
  • Taught first-time users the proper use and safety of the equipment.
  • Regularly participated in and trained for competitions and to update my portfolio and knowledge of training methods in the fitness industry.
  • Assisted in setting up the gym upon opening and coordinated its layout to present a welcoming and exciting outlook to potential clients.

Fine Dining Server

Thai Dao
09.2022 - 05.2024

Thai Dao is a Thai restaurant by the sea in Sai Kung that serves high-end authentic cuisine, boasting a total of 20,000 square feet area.

  • Personalized service for regular guests by remembering their preferences and special occasions, fostering loyal customer base.
  • Provided exemplary service to guests in a high-end restaurant setting, including recommending wine pairings and making menu suggestions.
  • Assisted in maintaining inventory levels, ensuring adequate stock for optimal restaurant operations.
  • Upheld high-end standard of dining experience by maintaining hygiene standard, upbeat attitude and delivering dishes correctly to customers, and ad-hoc duties.
  • Took orders from diners and make sure theses enter the computer system correctly to ensure smooth interdepartmental operation.
  • Collected payment by cards and ensure the correct amount.

Server

Beans Cafe
07.2021 - 08.2022

Beans Cafe follows a strict protocol of serving customers and high standard of training new staff.


  • Translated, proofread and edited text translated from Chinese to English for promotional use.
  • Maintained knowledge of seasonal menus and specials, as well as dietary restrictions and preferences of guests.
  • Served food and beverages promptly with focused attention to customer needs.
  • Collaborated with team members during busy shifts for efficient workflow and excellent guest experiences.
  • Arranged seating for customers to avoid a cramped sensation in their dining experience.
  • Arranged dishes to be made and served according to the timing of the course.
  • Promotion and upselling of seasonal drinks and products.
  • Beans Cafe follows a strict protocol of serving customers and high standard of training new staff.

Freelance Personal Trainer

04.2020 - 07.2021
  • During the pandemic I took initiative to set up fitness and kickboxing classes, during which I used Social Media such as IG for promoting and attained professional qualification as a personal trainer (NASM).
  • Create promotional materials to be posted on Social Media such as Facebook and Instagram.
  • Researched and set up outdoor classes when gyms were closed down, successfully replicating indoor gym experience.
  • Gathered gym equipment suitable for logistics, such as battle ropes, kettlebells and resistance bands and ensure clients receive benefits as they would in from an indoor gym.
  • Sourced equipment to keep operation cost-effective.

Karate Instructor

Dojo Van Rel
07.2018 - 04.2020

A high-end, family-run karate school with over 150 active students of all age groups in London.

  • Recorded attendance of students and ensure students meet the required attendance rate to take part in exams.
  • Reviewed and structured assessment criteria for exams and promotion.
  • Coached new students by breaking down techniques into simple moves.
  • Led group classes and ensure high-quality learning experience of students and clients, aiming to retain existing clients using fun classes and create prospects through word-of-mouth marketing.
  • Regularly participated in competitions to maintain fitness and teaching quality.
  • Set up, conducted and held stay-home video classes during the pandemic.
  • A high-end, family-run karate school with over 150 active students of all age groups in London.

Manager

MyLunchBox
11.2016 - 07.2017

MyLunchbox was a startup company that catered lunch menu to designated office workers.


  • Designed the menu catered for white-collar office workers and the recipe of foods and drinks.
  • Searched and catalogued potential business partners, such as cutlery providers and food wholesalers.
  • Managed company website, present food order option according to availability of menu foods.
  • Delivered lunch boxes to customers.
  • Sourced cutlery and packaging materials from various providers.
  • Screened and interviewed recruits, and ad-hoc duties.
  • MyLunchbox was a startup company that catered lunch menu to designated office workers.

Wealth Manager

AIA
07.2015 - 10.2016

During my time at AIA, I was immersed in a fast-paced work environment, achieved knowledge of the financial world and sales techniques, learned office culture and discipline.

  • Compiled prospect and client list through cold-call and promotion booths.
  • Created client relationships through sales of various insurance and financial products.
  • Handled paperwork of clients and submission to the back office.
  • Maintained relationship with clients for retention and upselling.
  • During my time at AIA, I was immersed in a fast-paced work environment, achieved knowledge of the financial world and sales techniques, learned office culture and discipline.

Education

Bachelor of Arts - Foreign Languages And Literatures

University of Hong Kong
Hong Kong
01.2011 - 1 2014

High School Diploma -

Island School
Hong Kong
01.2006 - 1 2011

Skills

Strength training

Client coaching

Fitness instruction

Proficiency in Spoken and Written English and Chinese

Qualifications And Awards

  • Hong Kong China BodyBuilding Association Level 1 Coaching Certificate, 2024
  • Hong Kong Bodybuilding Beach Championships Men's Fitness Physique Champion, 2024
  • Hyrox Men Single Completion, Hong Kong, 2023
  • Hyrox Men Pro Completion, Hong Kong, 2023/2024
  • Taekwondo Red-Blue Belt, 2023
  • National Academy of Sports and Medicine 1st Level Personal Trainer, 2021
  • Shotokan Karate Black Belt 3rd Dan, 2019

Certification

National Academy of Sports and Medicine

Timeline

Kickboxing and Bodybuilding Personal Trainer

Freelance Personal Trainer
04.2025 - Current

Web Content Writer

Freelance
04.2025 - Current

Hong Kong China Bodybuilding and Fitness Association Level 1 Coaching

11-2024

In-house Personal Trainer

Leuphron Gym
12.2022 - 04.2025

Fine Dining Server

Thai Dao
09.2022 - 05.2024

Server

Beans Cafe
07.2021 - 08.2022

National Academy of Sports and Medicine

02-2021

Freelance Personal Trainer

04.2020 - 07.2021

Karate Instructor

Dojo Van Rel
07.2018 - 04.2020

Manager

MyLunchBox
11.2016 - 07.2017

Wealth Manager

AIA
07.2015 - 10.2016

Bachelor of Arts - Foreign Languages And Literatures

University of Hong Kong
01.2011 - 1 2014

High School Diploma -

Island School
01.2006 - 1 2011
Richard LiFitness Coach