Reyes LII
Branding Specialist, Event Marketing, Community Engagement
Hong Kong
Summary
High-performing Event marketing specialist with extensive portfolio of virtual bank background and event agency experience. Accomplishments spanning over 11 years on implementing strategic and tactical event marketing campaigns to drive community engagement and business growth.
Having integrated skill-set and mind-set built from hands-on professional in both in-house and agency background, ready to bring valuable event and project management skills to ensure optimal quality. Result-orientated and have keen eye on efficiency, conversions and performance.
Possesses excellent communication and interpersonal skills to establish and maintain positive working relationships with internal and external stakeholders. Supportive and highly adaptable team lead for event and project implementation, always optimize goals and output with positive energy.
Overview
11
11
years of professional experience
Work History
Senior Manager, Brand and Community
ZA Bank Limited
04.2024 - Current
- Managed budgets and resources effectively, ensuring the timely completion of projects without compromising quality or brand integrity.
- Led users events and experiential marketing activations, enhancing customer experiences with the brand while educate target audiences on product features, benefits and values.
- Collaborated with business teams to create tailored campaigns for key products, resulting in strengthened market awareness and increased business growth (Account opening, Service subscription, Deposit growth).
- Conducted user experience workshops to gather feedback on various aspects of the community and leveraged the insights to make data-driven decisions regarding product improvements or enhancements.
- Managed social media channels effectively for improved brand visibility (followers growth) and increased audience interaction. Worked with an agency to monitor online conversations surrounding the brand to address any negative sentiment or misinformation proactively.
- Streamlined event planning processes by implementing efficient project management strategies.
Brand and Community Manager
ZA Bank Limited
08.2022 - 04.2024
- Managed budgets and resources effectively, ensuring the timely completion of projects without compromising quality or brand integrity.
- Led users events and experiential marketing activations, enhancing customer experiences with the brand while educate target audiences on product features, benefits and values.
- Collaborated with business teams to create tailored campaigns for key products, resulting in strengthened market awareness and increased business growth (Account opening, Service subscription, Deposit growth).
- Conducted user experience workshops to gather feedback on various aspects of the community and leveraged the insights to make data-driven decisions regarding product improvements or enhancements.
- Managed social media channels effectively for improved brand visibility (followers growth) and increased audience interaction. Worked with an agency to monitor online conversations surrounding the brand to address any negative sentiment or misinformation proactively.
- Streamlined event planning processes by implementing efficient project management strategies.
Senior Project Manager (Event-base)
Imagine Lab Limited
06.2017 - 07.2022
- Worked with art director, creative director, production manager to identify clients' need, improve operations and provide exceptional customer service.
- Created full-scope cost estimates for bid builds and designed build projects.
- Managed staff scheduling for various projects and coordinated all proposals development.
- Took active role in company growth by consistently providing quality customer service to promote growth and retention.
- Developed long-term business strategy by using customer feedback to identify necessary process improvements.
Project Manager
GL Events Japan K.K.
05.2019 - 05.2022
- Worked under Project Director and General Manager to manage Tokyo Olympic Games related projects, including sponsors pavilion, team house and venue fit-out.
- Created full-scope proposal for bid builds and designed build projects.
- Managed a team of project assistants to implement projects plannings, executions and proposals development.
- Worked closely with the GL Events' international division to coordinate global resource to ensure the projects are delivered without compromising on quality or service level.
- Involved in Venue management (Operation) preparation for Tokyo’s new Exhibition Venue - Aichi Expo
Project Manager (Event-base)
Imagine Lab Limited
06.2015 - 06.2017
- Increased effectiveness of bidding processes by reviewing contractor scopes and material takeoffs.
- Sourced additional resources and staff to meet timeline demands.
- Adjusted project plans to account for dynamic targets, staffing changes and operational specifications.
- Achieved project deadlines by coordinating with contractors to manage performance.
Assistant Project Manager (Event-base)
Imagine Lab Limited
06.2013 - 06.2015
- Adjusted project plans to account for dynamic targets, staffing changes and operational specifications.
- Supported department leaders by completing projects and problem resolution under tight budgets and schedule demands.
- Closely collaborated with project members to identify and quickly address problems.
- Reported on status for each project to appropriate stakeholders.
- Adapted quickly to changing and competing project demands.
Education
Higher Diploma - Tourism And Event Management
HKU SPACE-HPCC
Hong Kong05.2013
Skills
Customer engagement
undefinedEvent and project expereince
Offline events for ZA Bank Limited:
- ZA Bank User workshops (total 13 events in 2023)
- ZA Bank(Sponsor) x Double Ducks Exhibition
- ZA Bank(Title Sponsor) @ Hong Kong Web3 Festvial (2023, 2024)
- ZA Bank(Diamond Sponsor) @ Hong Kong FinTech Week (2023)
- Branding Campaign: ZA Carnival (2022 in Olympian City and Tune Mun Town Plaza)
- ZA Million Trophies @ T.O.P (2022 World Cup)
Product Launch and Roadshows for Automotive industry:
Audi HK, BMW, Bentley HK, Hyundai HK, Volvo HK, MIN HKI, Toyota HK, Rolls Royce HK, Porsche HK, McLaren HK, Volkswagen HK
Product Launch and CRM events for Watch and Jewelry industry:
Breguet HK, Tag Heuer HK, Hublot HK, Loupe (CTF Group), Baume & Mercier, Omega
Festive decoration and events for Developer and Shopping Malls:
MIRA Mall, Citygate Outlet, Habour City, K11 Art Mall, Langham Place
Additional Information
LANGUAGE: Native Cantonese. Fluent in English and Mandarin
SOFTWARES: MS Office / Adobe Illustrator / Adobe Photoshop
AVAILABILITY: 1 month notice
Timeline
Senior Manager, Brand and Community
ZA Bank Limited
04.2024 - Current
Brand and Community Manager
ZA Bank Limited
08.2022 - 04.2024
Project Manager
GL Events Japan K.K.
05.2019 - 05.2022
Senior Project Manager (Event-base)
Imagine Lab Limited
06.2017 - 07.2022
Project Manager (Event-base)
Imagine Lab Limited
06.2015 - 06.2017
Assistant Project Manager (Event-base)
Imagine Lab Limited
06.2013 - 06.2015
Higher Diploma - Tourism And Event Management
HKU SPACE-HPCC
Similar Profiles
Kelvin LeeKelvin Lee
Head of Internal Audit at FUSION BANK LIMITED (TENCENT'S STRATEGIC VIRTUAL BANK VENTURE)Head of Internal Audit at FUSION BANK LIMITED (TENCENT'S STRATEGIC VIRTUAL BANK VENTURE)
Danny IpDanny Ip
Sector Head, Business Banking at ZA BankSector Head, Business Banking at ZA Bank
Bilombi MawokoBilombi Mawoko
Field Sales Executive at DHL Global Forwarding ZAField Sales Executive at DHL Global Forwarding ZA