Summary
Overview
Work History
Education
Skills
Certification
Interests
Timeline
BusinessDevelopmentManager
Reeve Yip

Reeve Yip

Fitness Trainer
Hong Kong

Summary

Hi, I am a passionate Personal Fitness Trainer successful at making workouts fun and rewarding. Expertise in instructing clients on proper exercise techniques and educating clients on nutrition and hydration needs. Experience providing instruction for one-on-one sessions, buddy sessions and group training classes.

I'm Results-oriented and adaptable with passion for designing training and nutrition plans to maximize performance, improve endurance and increase overall wellbeing. Strategic thinker with exceptional health and wellness expertise.

Overview

20
20
years of professional experience
2
2
Certifications
4
4
Languages

Work History

PERSONAL TRAINER

R.Y. FITNESS & TRAINING
4 2019 - Current
  • Educated clients on proper exercise techniques, reducing risk of injury during workouts.
  • Improved client fitness levels by developing personalized workout plans and monitoring progress.
  • Trained clients during strength training, cardio vascular exercise, and stretching.
  • Assisted clients with personal fitness goals through realistic objectives.
  • Motivated clients to stay on track with fitness goals with positive and friendly approach.

SALES MANAGER

KEDINGTON WINES (FAR EAST) CO. LTD
9 2021 - 9 2022
  • Increased sales revenue by developing and implementing effective sales strategies.
  • Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
  • Handled customer relations issues, enabling quick resolution, and client satisfaction.
  • Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
  • Utilized metrics to modify low-performing sales and marketing programs and plans to increase effectiveness.

BRAND AMBASSADOR

ASAHI INTERNATIONAL ASIA LTD
11.2018 - 12.2020
  • Raise brand awareness of Peroni Nastro Azzurro throughout events and activations, deliver brand advocacy and brand education to on trade customers.
  • Increased positive word-of-mouth referrals through genuine, personalized customer interactions and excellent product knowledge.
  • Collaborated with local field sales to promote brand awareness and sales results.
  • Strengthened relationships with retail partners by providing exceptional support, education, and communication on products and promotions.
  • Maintained detailed records of promotional activities, results achieved, and areas for improvement to inform future campaigns.

BEVERAGE MANAGER

CÉ LA VI
04.2016 - 02.2018
  • Managed all day-to-day operations within budgeted guidelines.
  • Maintained highest standards for beverage quality and service.
  • Managed bar and wait staff and directed hiring program.
  • Developed ongoing training initiative to improve beverage knowledge of serving employees.
  • Oversaw selection, ordering and inventory controls of wine, beer and alcohol program.
  • Developed relationships with suppliers and vendors leading to special volume pricing discounts and availability.
  • Managed budgeting and financial reporting, maintaining accurate records of revenues and expenses.

BRAND AMBASSADOR (HK & MACAU/ TAIWAN/ SOUTHEAST ASIA)

BACARDI MARTINI ASIA PACIFIC LTD
12.2012 - 09.2015
  • Raise brand awareness of Bacardi portfolio at on trade channels in the region, responsible on trade marketing activations and market audit in the marketplaces
  • Roll out global initiatives by collaborating with local operation teams to achieve targeted result
  • Manage and execute brand activations to deliver exceptional brand experience
  • Enhanced brand recognition by executing promotional events and engaging customers with product demonstrations.
  • Increased social media presence for various brands by generating quality content during marketing events and sharing it on multiple platforms.
  • Achieved targeted marketing goals by collaborating closely with team members to develop effective strategies for each campaign.


INDEPENDENT CONSULTANT

BEVERAGES & SOLUTIONS
01.2011 - 01.2015
  • Evaluated client marketing strategies, offering insightful recommendations on how to optimize campaigns for maximum impact.
  • Conducted thorough reviews of operations to devise and deploy improvement strategies.
  • Reviewed internal systems and organized training plans to address areas in need of improvement.
  • Assisted clients in navigating complex industry challenges, offering expert guidance and strategic recommendations.
  • Design beverage programs including cocktail menu and wine list

BRAND AMBASSADOR (HK & MACAU)

DIAGEO (HK) LTD
01.2008 - 01.2010
  • Increased positive word-of-mouth referrals through genuine, personalized customer interactions and excellent product knowledge.
  • Boosted sales through effective collaboration with store staff to promote products in high-traffic areas.
  • Enhanced brand recognition by executing promotional events and engaging customers with product demonstrations.
  • Increased social media presence for various brands by generating quality content during marketing events and sharing it on multiple platforms.
  • Planned future sampling opportunities and special events.
  • Achieved targeted marketing goals by collaborating closely with team members to develop effective strategies for each campaign.

BAR MANAGER

BLUE A-TAJ HOTEL
01.2006 - 01.2008
  • Created a welcoming atmosphere, fostering a loyal customer base and repeat business.
  • Developed strong relationships with suppliers, negotiating favorable terms and pricing.
  • Mentored and trained staff members to ensure exceptional customer service standards.
  • Maintained high standards of customer service by staying up to date on bar and menu options and providing effective food recommendations for guests.
  • Explained daily specials and beverage promotions to exceed daily sales goals.
  • Introduced new cocktails to the menu based on market research that became popular choices amongst customers.
  • Streamlined inventory management for optimal stock levels and reduced waste.

RESTAURANT MANAGER

TOKO
01.2005 - 01.2006
  • Managed daily operations to ensure a high level of efficiency, consistency, and quality in both food and service.
  • Met, greeted, and encouraged feedback from customers and used feedback to implement positive changes within restaurant.
  • Tracked daily sales transactions and invoices for accurate and updated financial reporting.

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  • Reconciled cash and credit card transactions to maintain accurate records.
  • Managed staff schedules and maintained adequate coverage for all shifts.

Education

Diploma in Business Studies -

YMCA College of Career

Advanced Diploma in Hospitality & Tourism - undefined

YMCA College of Career

Diploma in Digital Marketing - undefined

Create Career College

WSET Level 3 Award in Wines - undefined

AWSEC

International Certified Personal Trainer - undefined

NASM

Skills

Client Coaching

Certification

CPT - Certified Personal Trainer

Interests

Boxing

Trail running

Reading

Timeline

Certified CPR & AED

05-2024

CPT - Certified Personal Trainer

09-2021

BRAND AMBASSADOR

ASAHI INTERNATIONAL ASIA LTD
11.2018 - 12.2020

BEVERAGE MANAGER

CÉ LA VI
04.2016 - 02.2018

BRAND AMBASSADOR (HK & MACAU/ TAIWAN/ SOUTHEAST ASIA)

BACARDI MARTINI ASIA PACIFIC LTD
12.2012 - 09.2015

INDEPENDENT CONSULTANT

BEVERAGES & SOLUTIONS
01.2011 - 01.2015

BRAND AMBASSADOR (HK & MACAU)

DIAGEO (HK) LTD
01.2008 - 01.2010

BAR MANAGER

BLUE A-TAJ HOTEL
01.2006 - 01.2008

RESTAURANT MANAGER

TOKO
01.2005 - 01.2006

PERSONAL TRAINER

R.Y. FITNESS & TRAINING
4 2019 - Current

SALES MANAGER

KEDINGTON WINES (FAR EAST) CO. LTD
9 2021 - 9 2022

Diploma in Business Studies -

YMCA College of Career

Advanced Diploma in Hospitality & Tourism - undefined

YMCA College of Career

Diploma in Digital Marketing - undefined

Create Career College

WSET Level 3 Award in Wines - undefined

AWSEC

International Certified Personal Trainer - undefined

NASM
Reeve YipFitness Trainer