RAJEEV CHETTRI

Driving the APAC License and Key Accounts business expansion
and growth for American Eagle and aerie brands across India,
Australia, Thailand and the Philippines markets.

1. Grew the India License business for American Eagle brand by
3X between 2021 and 2023 through effective key account management focusing on three strategic pillars - Make for india, Market for India and Make in India.

2. Creatively launched the first international end to end wholesale business model for American Eagle and aerie brands in Q4, 2022 out of Hong Kong. American Eagle and aerie products are now available across 40+ Myer Department stores and Myer online in Australia.

3. Led the Omni Channel expansion across the the License businesses in Thailand and Philippines post Covid-19 resulting in the business growing at a CAGR of ~30% between2021 and 2023.

• Established close working relationships with Global, Emerging Markets and India Senior leadership teams to strategically plan and execute business projects and priorities for company
• Lead cross functional teams to drive India Strategic Business Plan 2025, Emerging Markets Reebok Acceleration 2021 Plan and India Key Priorities 2020
• Part of core team that rolled out the adidas global tech hub in India and executes the own e-Com global re-platforming for adidas and Reebok in 2021.

• Led the 50M Euros Omni Channel Key Account business across various channels (mono brand, multi brand and digital partner commerce) through effective key account management by rationalizing both the sales channels and partners and delivered a consistent bottom line growth of ~50% CAGR between 2015 and 2018
• Rationalized the business share of biggest key account player in Indonesia – PT.MAP Aktif from +45% in 2014 to less than 30% in 2018
• Developed new partners, new retail, sports and fashion formats and online digital platforms and integrated sell out data analytics in order to drive the top line growth of +30% between 2015 -and 2018

1. Established the Retail Operations for Nokia Branded Retail
Channel (€150M business in 2014) in India and consolidated
franchise partners and stores (from 1000+ in 2011 to 600+ in
2014)

2. Led the Retail Business in Italy during a three month stint and

launched the Nokia Lumia 1020 in Italy in Q4,2014 and helped
the Windows Operating mobile system reach 10% market share

(the highest in the world)

3. Launched the insurance for Nokia mobile Phones (the first
ever in India ) and rolled out third party accessories for Nokia
mobile phones in the Nokia Branded Retail Channel in order to
improve partner profitability by +10%

1. Cultivated High performing team culture based on individual

accountability, goals attainment and team achievement across

various roles starting with Area Sales Manager in 2004 Manager

in 2004 and ending as the Assistant General Manager - Multi

brand Channels (a €50M business in 2010 - Key Accounts,

Distribution, Online marketplace players and Exports) and

Strategic Projects.

2. Opened 100 adidas mono brand stores across Rest of

North region by pioneering the distributor serviced mono brand

stores model to maximize reach and efficiency thereby delivering

a consistent strong topline and bottomline growth between

2006- 2010.

3. Nominated for the adidas Management Development program
(MDP) for high potential leaders across the globe.