Queenie Chan
Innovation | Product development | Digital marketing
Summary
Experienced in Product development and Business development in the innovation and technology industry. Skilled in business strategy, project management, events & marketing, and market research. Passionate in innovation with a vast network of digital technology in various fields including AI, blockchain, automation, proptech, smart living and major stakeholders in the public sector.
Overview
4
4
years of professional experience
6
6
years of post-secondary education
3
3
Languages
Work History
Senior Innovation Officer
Midland Holdings Limited
06.2022 - Current
- Identify market demands on innovative applications using advanced technologies such as AI, blockchain, automation, digitalization, mataverse, etc.
- Lead the team to successfully implement projects within schedule and budget
- Formulate, drive and execute the strategies on innovative solutions with appropriate technologies and systems in line with the mission and goals of the company
- Develop relevant business offering portfolio and roadmap for sustainable business development
- Develop digital culture though innovation training, event and internal marketing
Product Officer
China Mobile Hong Kong
06.2020 - 06.2022
- Key product owner to build-up Online Education Platform with App & Website from zero to one
- Manage the product throughout the product lifecycle, gathering and prioritizing requirements, defining the product vision
- Define and collect business requirements with the stakeholders.
- Perform business analysis, user story, and define the workflow.
- Manage projects on tendering, schedule, budget, scope, quality, risk, team, resource, UAT, etc.
- Evaluate potential risks and minimize negative impact in projects
- Provide suggestions on technology solutions including network infrastructure, API integration, UI/UX etc. to enhance business efficiency and customer experience
- Manage and Liaise with partners/vendors to facilitate financial negotiation, proposal evaluation and project delivery.
- Plan and drive sales & marketing activities to generate leads and achieve business targets, as well as evaluate the effectiveness of the activities
Marketing Executive
Cherrypicks Limited
05.2019 - 06.2020
- Developed marketing strategies and prepared digital marketing materials for the company’s-learning platform and social media accounts
- Executing different sales driven marketing strategies to build brand awareness
- Represented the company in various global educational fairs and exhibitions in Thailand, Korea and China
- Led a team of staffers to teach students coding strategies in a local outreach program
- Operated "Train the training program" about computational thinking locally and globally
- Coordinated Thailand government coding project (Mechai Project)
- Conducted lesson plan (self-driving) about AI Education
Education
Master of Science - MS - Marketing
City University of Hong Kong
09.2017 - 07.2019
Master's degree - Marketing
Aarhus University
Denmark 07.2018 - 01.2019
Bachelor of Arts - BA - Sustainability Studies
The Education University of Hong Kong
09.2013 - 07.2017
Skills
Innovation
E-Commerce
Product development
Strategic planning
Campaign management
Market Analysis
Data Analytics
Timeline
Senior Innovation Officer
Midland Holdings Limited
06.2022 - Current
Product Officer
China Mobile Hong Kong
06.2020 - 06.2022
Marketing Executive
Cherrypicks Limited
05.2019 - 06.2020
Master's degree - Marketing
Aarhus University
07.2018 - 01.2019
Master of Science - MS - Marketing
City University of Hong Kong
09.2017 - 07.2019
Bachelor of Arts - BA - Sustainability Studies
The Education University of Hong Kong
09.2013 - 07.2017