Qiuyuan Yu
Reporter/Social Media Coordinator
Summary
Achievements include dramatically improving public image for various industries through hard work and disciplined approach to managing communication strategies. Top strengths include problem solving, decision making and reputation management in high-pressure situations.
Overview
7
7
years of professional experience
3
3
years of post-secondary education
2
2
Languages
Work History
News Sub Editor
Phoenix Television
01.2024 - Current
- Ensured accuracy in reporting by fact-checking stories, verifying sources, and cross-referencing information.
- Mentored junior sub-editors, providing guidance on style guidelines, grammar rules, and best practices in journalism.
- Evaluated article pitches from journalists while maintaining a clear focus on brand voice, relevance, and quality.
Reporter/Social Media Coordinator
CCTV NEWS
04.2020 - 01.2024
- Attended press conferences of National Film Festivals, Belt and Road Summits and other events to write accurate, engaging, and fact-checked stories. The related social media posts has gained more than 30 millions views.
- Designed and implemented social media strategies and interviewed celebrities including the Nobel laureate Mo Yan, renowned actress Yu Nan, African doctoral students Lamin Janneh, Muisha etc.
- Worked with the reporting team to develop stories on a daily basis and in a 24/7 environment including Two Sessions, 2020 Beirut Explosion etc.
Public Relations Specialist
Tiffany & Co.
10.2017 - 02.2018
- Delivered information of the newly launched Home and Accessories product and the Blue Box Cafe program to public by authoring press releases, social media influencers and maintaining program-related websites.
- Wrote and edited articles, web content, advertising copy, periodicals and publications about the Blue Box Cafe for external audiences.
- Developed brand media relations strategies that bolstered community awareness, invited multiple celebrities including fashion designer Alexander Wang and fashion influencers Aimee Song to the launch party of the Blue Box Cafe.
Public Relations Intern
Malik Law Firm, P.C
08.2017 - 10.2017
- Helped plan more than 10 DACA renewal workshops and execute private, company events base on WeWork network, invited more than 500 guests to the workshops and build more than 18 long-term clients.
- Built and maintained positive public relationships with WeWork Network, media outlets and local clients, conducted more than 35 meetings with the WeWork staff, board member and media representatives.
- Prepared or edited more than 20 publications such as employee newsletters or reports for internal or external audiences.
Undergraduate Research Assistant
University of Illinois at Urbana-Champaign
01.2017 - 05.2017
- Created email campaigns and the surveys to identify moderators of when the frames may be more persuasive to the targeted groups.
- Collected research data through more than 30 experimentation, 600 surveys related to adults' intentions on register as organ donors.
- Analyzed results using analytical software and created reports o how messages frame intentions through direct mail campaigns.
Education
Master of Science - Media And Communication Studies
Columbia University
New York, NY 02.2018 - 05.2019
Bachelor of Arts - Communications
University of Illinois At Urbana-Champaign
Champaign, IL 08.2015 - 08.2017
Skills
Social media technologies
undefinedTimeline
News Sub Editor
Phoenix Television
01.2024 - Current
Reporter/Social Media Coordinator
CCTV NEWS
04.2020 - 01.2024
Master of Science - Media And Communication Studies
Columbia University
02.2018 - 05.2019
Public Relations Specialist
Tiffany & Co.
10.2017 - 02.2018
Public Relations Intern
Malik Law Firm, P.C
08.2017 - 10.2017
Undergraduate Research Assistant
University of Illinois at Urbana-Champaign
01.2017 - 05.2017
Bachelor of Arts - Communications
University of Illinois At Urbana-Champaign
08.2015 - 08.2017
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