Qiuyuan Yu
Media Coordinator/PR Specialist
Evanston,IL
Overview
7
7
years of professional experience
2
2
Languages
Work History
News Sub Editor
Phoenix Television
01.2024 - 07.2024
- Proofread 200+ news stories under tight deadlines, ensuring accuracy and credibility in fast-paced editorial cycles.
- Edited over 800 story pitches with a sharp focus on brand voice and news value, streamlining approvals and elevating content quality.
Social Media Coordinator; News Anchor
CCTV NEWS
04.2020 - 01.2024
- Edited and published high-quality English social content on culture, lifestyle, and global initiatives—successfully promoting China’s Belt and Road Initiative and anchoring 100+ hours of live interviews and on-site programming.
- Managed 20+ major multimedia campaigns reaching 20M+ global views; leveraged performance analytics to optimize content strategy and audience engagement across platforms.
Public Relations Specialist
Tiffany & Co.
10.2017 - 2 2018
- Delivered information of the newly launched Home and Accessories product and the Blue Box Cafe program to public by authoring press releases and maintaining program-related websites.
- Developed brand media relations strategies that bolstered community awareness, invited multiple celebrities including fashion designer Alexander Wang and fashion influencers Aimee Song to the launch party of the Blue Box Cafe.
Public Relations Intern
Malik Law Firm, P.C
08.2017 - 10.2017
- Helped plan more than 10 DACA renewal workshops and execute private, company events base on WeWork network, invited more than 500 guests to the workshops and build more than 18 long-term clients.
- Prepared or edited more than 20 publications such as employee newsletters or reports for internal or external audiences.
Education
Master of Science - Communication
Northwestern University
Evanston, IL 05.2001 -
Master of Arts - Media And Communication Studies
Columbia University
New York, NY 05.2001 -
Bachelor of Arts - Organizational Communication
University of Illinois At Urbana-Champaign
Champaign, IL 05.2001 -
Skills
Social media technologies
Timeline
News Sub Editor
Phoenix Television
01.2024 - 07.2024
Social Media Coordinator; News Anchor
CCTV NEWS
04.2020 - 01.2024
Public Relations Specialist
Tiffany & Co.
10.2017 - 2 2018
Public Relations Intern
Malik Law Firm, P.C
08.2017 - 10.2017
Master of Science - Communication
Northwestern University
05.2001 -
Master of Arts - Media And Communication Studies
Columbia University
05.2001 -
Bachelor of Arts - Organizational Communication
University of Illinois At Urbana-Champaign
05.2001 -
Languages
Chinese (Mandarin)
English
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