Praveen Kumar R

Customer Engagement Mobile and Web Application as Product Owner for one of the leading SEA clients, FWD Insurance.

• Supported in launching the customer engagement app in 5 markets: Thailand, Japan, Philippines, Cambodia, and Indonesia.
• Provided simplified and digital solutions for the business requirements for policy servicing, claims, and new business.
• Provided online payment provision by integrating with external payment gateways such as 2C2P, DragonPay, YDS, and APLUS for real-time payment through card.
• Provided instant payment provision by integrating with external banks and the internal finance team for CV loans and claims processes.
• Based on user feedback, I prepared the customer journey along with the design team using the Figma tool and aligned with the CX/UX team.
• Coordinated with key stakeholders across multiple countries to discuss and align on the product backlog, and managed the budget and provided costs for specific requirements.
• Managed third-party vendor for CW resource hiring, and internally reviewed the SoW and budget form with the finance team for budget allocation.
• Document the business requirement in the form of a user story, and provide a walkthrough to the development team, testing, and other stakeholders. Once the product is ready, then provide a demo to the business stakeholders.
• Managed a few critical projects with one of Thailand's largest banks, SCB Bank, and have done integration with a mobile web application, providing their users with a seamless user experience.
• Managed and used the third-party application CleverTap to find the user's carbon footprints and analyze the data patterns through analytics tracking, such as funnels and user segments.
• Through CleverTap analytics tracking, we enhanced real-time feed and reminders for policy due dates and anniversary dates. Through which it helped to increase the active user base.
• New initiatives to increase the persistency score, along with the new age business cases through AI models, aim to come up with cross-sell and up-sell strategies to improve revenue.

• Expertise in handling the new product launch and analyzing the impact on the system, as well as building the set of rules and validations from a business perspective.
• Work closely with the assigned project managers, scrum masters, and business to define the scope of a project.
• Gathered specific business requirements from the Operations teams and the product team, and translated them in a proper manner to the developers. Ensured that these requirements were fully tested and implemented accordingly for each product life cycle by creating a Traceability matrix.
• Analyze the client's business requirements and processes through document analysis.
• Proficient knowledge of tools such as Zoho Projects, SharePoint for backlog management, and Confluence for capturing documents.
• Interacting with Product owners, project manager for requirements grooming and sprint planning.
• Expertise in end-user quality testing on the product developed.
• Having strong business communication skills and the ability to communicate with internal and external stakeholders clearly and concisely.
• Assess change proposals, and define solutions to help the organization achieve its goals.
• Discover, organize, and clarify business needs, and review/produce specifications for change.
• Acting as a liaison between business and IT groups.
• Worked with the SIT and UAT testing teams, reviewing testing scenarios, test cases, and helping developers and testers clear their doubts about the requirements, etc.
• Conducting meetings with the key stakeholders on a monthly basis regarding the business requirement prioritization.
• Preparing the dashboard slides on the current projects and upcoming projects, and sharing them with top management on a monthly basis.
• Key Projects: Worked on the integration with Microsoft CRM applications for the entire service-related business requirement.
• Managing all the major requirements from Sales, New Business, Underwriting, Reinsurers, and TPA vendors for the integration with the in-house application (Sprint).
• Insta Loan payout through Citibank via integration with CRM by using TIBCO services.
• Worked on the in-house application from the start of the project to the end of delivery for all the service-related requirements: OEL (One Exide Life Application).
• Key Skills and Tools: Proficient in gathering business requirements, solution conceptualization, solution architecture, and functional design.
• Gap & Impact Analysis, Project Management, Business Research.
• Technical Skills: Tools - Life Asia (AS400), Zoho Project, SharePoint, Microsoft CRM, and Confluence.
• Use Case, Activity Diagram (MS Visio, Draw.io).
• Methodologies: Scrum, with Agile implementation.

• Provided the method to identify the credit rating history of the customer using the Experian - call and dial option with that it has actually help the bank to identity the if the customer is eligible for any secured or unsecured loan without checking the CIBIL track.
• Preformed analysis on the fund movement and also worked on the RWA (Risk weighted Asset) calculations for Basel I, Basel II and Basel III framework.
• Valuation on the VaR data on the current portfolio handled by the organization and also worked on the stress testing across the Traditional credit product.