Tang Ping Nam
Digital Marketing Officer
Mong Kok
Summary
Digital Marketer who blends creativity with tech (Midjourney, Runway AI, Elevenlabs) to grow brands. I’ve boosted revenue by 12% launching Shopify/Depop stores for a fast fashion brand and lifted social impressions by 28% on 小紅書 for a travel agency. From shooting videos to crafting AI-powered content, I love finding smarter ways to connect with audiences. Lancaster grad who believes great marketing starts with great stories.
Overview
1
1
year of professional experience
Work History
Digital Marketing Officer
Joonrui Travel
Manchester, UK
01.2024 - 04.2025
- Produced engaging video content (shooting, editing) and static visuals using Canva and AI tools (script generation, image creation, sound design) for daily social media posts and campaigns on WeChat and Xiaohongshu(小紅書).
- Tracked key performance indicators including engagement and conversions to improve content strategy and campaign methods for ongoing enhancements.
- By utilizing Xiaohongshu(小紅書)'s discovery functions the brand achieved greater visibility which led to a 28% rise in total social media impressions.
- Through direct customer management on WeChat and Xiaohongshu(小紅書) channels we created a supportive community environment for prompt issue resolution which strengthened our brand image.
Sales and Digital Marketing Officer
DrKruger
Lancaster, UK
11.2023 - 12.2024
- Created and managed the store's online presence on both Shopify and Depop platforms by migrating all physical inventory online to attract consumers who prefer digital shopping channels.
- Through strategic optimization of Shopify/Depop and targeted social media campaigns total revenue rose by 12% within half a year.
- Managed premium product segments (suits) while achieving over £6,000 GBP in-store suit sales through direct client consultations and product knowledge.
Education
Bachelor of Science - Business Management
Lancaster University
Lancaster, UK 04.2001 -
Skills
E-commerce - Shopify
Design & Creative - Canva , Premiere pro
Administration - Word, Excel, Powerpoint, Notion
Timeline
Digital Marketing Officer
Joonrui Travel
01.2024 - 04.2025
Sales and Digital Marketing Officer
DrKruger
11.2023 - 12.2024
Bachelor of Science - Business Management
Lancaster University
04.2001 -
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