Pattie Wu
Senior Digital Marketer
Hong Kong
Summary
Digital marketing professional with over 6 years of experience in developing and executing comprehensive marketing strategies. Proven track record of enhancing brand presence and driving revenue growth through targeted campaigns and innovative digital solutions. Known for strong team collaboration and adaptability, effectively leveraging skills in SEO, SEM, and content marketing.
Overview
4
4
years of professional experience
3
3
Certifications
Work History
Asst. Mkt. & Academy Affair Officer
MTR Academy
04.2023 - 01.2025
- Developed and executed campaign timelines and ensure timely and successful outcomes.
- Oversaw budget allocation and management for marketing initiatives, strategically optimizing expenditures for maximal impact.
- Led successful digital marketing campaign, resulting in increased website visitors by over 30%
- Conducted continuous website monitoring and performance analysis to enhance marketing strategies and optimize campaign effectiveness
- Implemented end-to-end tracking flow for digital marketing efforts
- Manage and optimize website experience, ensuring it remains engaging and mobile-friendly
- S20 - Junior Supervisor
Senior Digital Marketing Executive
Multibyte Info Technology Ltd.
08.2022 - 02.2023
- Develop strategic digital marketing plans and build effective marketing campaigns to increase brand awareness and drive sales across Hong Kong and China market
- Experience in optimizing sales performance on third-party Online Sales Channels including HKTV Mall, Price.com eShop,etc
- Content creation and management for multiple digital channels including but not limited to website, SEM, SEO, social media (Facebook/ Instagram/ YouTube/ WeChat Official Account) & mobile app, etc
- Work closely with UI/UX designer, providing insight and recommendations to improve the user journeys in order to create seamless omnichannel experience
Digital Marketing Officer
K. Wah Real Estate Co., Ltd.
12.2020 - 02.2022
- Monitor and manage marketing budgets for online promotions
- Prepare market analysis and strategic marketing development
- Work closely with external agencies, media partners/consultants, and production houses to achieve quality and timely delivery
- Establish communication with F&B tenants; create regular marketing promotions, festive campaigns, and influencer marketing campaigns for the F&B outlets under K. Wah Group retail leasing portfolio, e.g. J Senses, SOHO east in order to increase the overall revenue of our tenants
Education
Bachelor of Arts - Digital Television And Broadcasting
City University of Hong Kong
01.2018
Skills
‧Strategy development, brand enhancement
‧Data analysis with Google Analytics
‧Maintaining and optimizing online platforms
‧Digital Product Management
‧Search Engine Omptimization
Certification
Professional Certificate in Practical Digital Marketing [QF Level 4]
Timeline
Asst. Mkt. & Academy Affair Officer
MTR Academy
04.2023 - 01.2025
Senior Digital Marketing Executive
Multibyte Info Technology Ltd.
08.2022 - 02.2023
Digital Marketing Officer
K. Wah Real Estate Co., Ltd.
12.2020 - 02.2022
Bachelor of Arts - Digital Television And Broadcasting
City University of Hong Kong
Similar Profiles
Brian PruittBrian Pruitt
Motor Coach Operator at MTR WesternMotor Coach Operator at MTR Western
Mark ReidMark Reid
Founder / Client Success Coach at MTR Performance CoachingFounder / Client Success Coach at MTR Performance Coaching
Kunal A KundurkarKunal A Kundurkar
Senior Production Planning Executive at MTR Foods PVT LimitedSenior Production Planning Executive at MTR Foods PVT Limited
Marc YanMarc Yan
Sales Manager at AUB LtdSales Manager at AUB Ltd
SIU FONG CHOWSIU FONG CHOW
Sales Manager at GREAT PROGRESS HONG KONG (HOLDINGS) LIMITEDSales Manager at GREAT PROGRESS HONG KONG (HOLDINGS) LIMITED