Pang Ho Kiu, Maggie

Digital Marketing

• Plan and execute social media calendar and marketing campaigns of new product launch and promotion activities.
• Implemented brand building strategies to ensure consistency in brand messaging and align with brand guideline.
• Increased brand awareness through Facebook and Instagram, boosting Instagram organic reach by 58%.
• Developed visually engaging Instagram reels and visuals for social media platforms, ads, WhatsApp, EDM, and online shops to support product launches and promotions.

Event Coordination

• Managed sales targets and control budget for baby fair and pet shows.
• Worked closely with designer on booth design, product display, leaflets, and marketing visuals.
• Collaborated with contractors on booth set up.
• Allocated manpower, assigned shifts and provided training for part-time frontline staff to maximize brand value and improve sales performance.
• Explored crossover and joint promotions to increase brand exposure.

KOL Marketing

• Conducted KOL campaigns by reaching out to KOL who matched with the brand.

• Manage the annual marketing calendar and ensure the deliverables can meet the timeline.
• Monitor and define KPI metrics for ads, social media, EDM,
  promotions, and other marketing campaigns by achieving 7.3% growth on engagement rate in 5 months.
• Worked with designer on creating engaging visuals that align with the brand value.
• Managed posts and review performance on social media
  platforms - Instagram, Facebook, YouTube, Tiktok etc.
• Managed EDM content and reviewed performance.
• Coordinated with marketing agencies to set up Facebook, Instagram and Google ads.
• Lead the agencies to manage and review KOL campaigns.

• Planned on annual marketing calendar for 3 brands.
• Managed operation of online stores through Magento,
  including but not limited to SKU upload, website content
  update, pricing, inventory status, and product positioning.
• Set up and monitored performance of Google Ads.
• Managed content and advertisement on social
  media platforms.
• Organized and reviewed EDM campaigns.
• Coordinated KOL campaigns.
• Planned and organized blog posts and media releases.
• Established and maintained partnership and offers with
  banks, coupon websites and 3rd party sales channels
  (e.g. HKTVmall, Ztore, Big Big Shop)
• Drived collaborations with other brands to launch
  crossover products.

• Planned and reviewed promotion campaigns.
• Achieved 35% growth on direct bookings on hotel website
  by offering exclusive web-only discount and adding
  rate comparison toolbar on website.
• Performed constant A/B test on viewership and
  users’ experience of OTA (Online Travel Agent) and
  hotel website to improve website performance.
• Worked with marketing team on rebranding project.
• Managed company website content update.
• Executed on sales reports to analyze performance of
  different promotions and OTA platforms.
• Reported to Director of Revenue & Marketing on daily
  pricing and room’s availability.
• Coordinated with OTAs and B2B partners on reviewing
  sales performance and discussing new approach.
• Supervised and coached reservations and Sales team on
  promotions, pricing and reporting aspect.