Orla Yung

• Promoted Forxiga in public hospitals across Kowloon East and Hong Kong Island East, focusing on increasing market share.
• Successfully launched new indications for Forxiga, specifically targeting Heart Failure with preserved Ejection Fraction (HFpEF).
• Fostered strong relationships with healthcare professionals to enhance awareness and understanding of Forxiga's benefits.
• Achieved double-digit rolling growth in the second half of the year compared to the first half, facilitating early treatment initiation for patients with heart failure, diabetes, and renal impairment.

• Promoting and selling Vaccines and Anti-infective portfolio (Prevenar 20, Prevenar 13, Nimenrix, Trumenba, Paxlovid, Zithromax) to HCPs (General practitioners, private hospital-based doctors, specialists in family medicine, respiratory, pediatric and geriatric, as well as nurses, pharmacists, dispensers and medical groups) in order to demonstrate and present products and maintain good relationship with clients
• Organizing and sponsoring HCPs attending CME, and promoting products in CME-booth

Achievements:

• Pricing strategy for legacy product Prevenar 13 in private market for significant growth
• Line up and assist with medical group for out reach vaccination programe to enhance public awareness towards pneumococcal diseases
• Successfully opened 34 new accounts within two-month period, with over half of them generating repeat purchases
• Showed rolling growth of Prevenar 20 in 2 quarters increased by 111%

• Managing key accounts on CNS products (Pristiq and Nurtec in HA and private sector)
• Delivered public lectures and professional health education (CME lecture, media engagement and medical sharing)
• Protect existing brands from patent challenges and generic competition for Pristiq
• Completing training on pharmacology and disease managements regarding to major depression and migraine disease

Achievements: New product launch - Nurtec

• Participated in 3 launch symposium to expand coverage from psychiatrists to neurologist, cardiologist etc.
• Assisted in Nurtec drug enlistment for both HA and private hospital
• Successfully opened 18 new accounts for Nurtec for general practitioner, specialist, medical group and private hospital.

• Generate high quality content development and create social assets for product launch and social media campaign, identifying content and digital communication material needs across platforms
• Developed original content using social listening and independent sources
• Assist influencer campaign
• Co-ordinate shooting and social media instant postings
• Analyzed conversion and bounce rates to measure success of content
• Coordinated with creative design teams and consulted with agency to shape story and eliminate any errors
• Planned and executed events with marketing team and business partner.
• Enhanced content quality by conducting thorough research and factchecking.