Summary
Overview
Work History
Education
Skills
Timeline
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Nicky Man Hung CHAN

Regional Director - APAC
Hong Kong

Summary

Having been working in the sales and marketing field for more than 20 years, I was trained to assume the leadership role and to work under extreme pressure. However, my greatest achievement was to be able to adapt myself to different environment and to become a part of a working team swiftly. The nature of my job required me to deal with business individuals from all over the world. And through these multicultural exposures, I have cultivated the ability to evaluate, plan and execute specially-tailored business strategies for individual countries while maintaining the focus of the global business plan. I am an out-going & self-motivated individual with entrepreneur mindset, who enjoys meeting people from all walks of life and always seeking new opportunities for expanding my exposure in the international business field.

Accomplished Sales Director of more than a decade offering sales solutions expertise for objectives. Recognized for effective leadership across high-performing teams, business development initiatives and turnaround or change management. Market-savvy executive bringing track record of profit-generating strategies through in-depth market trend analysis and segment planning.

Results-oriented Sales Director credited with 14 years' consistently growing bottom-line profits. Savvy negotiator and leader adept at building exceptional teams, improving customer experience through value-added strategies and executing highly-profitable sales plans for wine sales\].

Sales professional with deep understanding of market dynamics and track record of driving revenue growth. Known for fostering collaborative team environments and consistently achieving sales targets. Highly adaptable, with strong skills in strategic planning and client relationship management.

Overview

17
17
years of professional experience
5
5
years of post-secondary education
3
3
Languages

Work History

Sales Director – Asia Pacific

Ste Michelle Wine Estate (SMWE)
03.2020 - Current
  • Company Overview: Ste Michelle Wine Estate (SMWE), the largest winery in the Pacific Northwest, is also the 6th largest premium winery group in USA, It currently farms more than 30,000 acres across Washington and Oregon, alongside with more than 16 brands within its comprehensive portfolio
  • It also used to own & run the legendary Stag’s Leap Wine Cellars since 2006 until 2023
  • Formulate & execute Asia Export Strategy aiming to uplift Gross Revenue by two-folded in 5 year across the region and deliver result through effective strategy execution and close working relationship with distributor
  • Manage distributors in Asia Pacific region includes Korea, Japan, China, Taiwan, HK, Malaysia, Singapore, Indonesia, Vietnam, Cambodia, Laos, Myanmar, Guam, Fuji, Australia & New Zealand in achieving planned outcomes in line with Marketing & Operating Plans, while meeting local legal & regulatory requirements & adhering to company policies
  • Build distribution and brand equity for luxury portfolio, including Stag’s Leap Wine Cellars, Patz & Hall (premium Napa Valley Pinot Noir/Chardonnay), Col Solare (joint venture with Antinori) & Eroica (joint venture with Dr Lossen)
  • Ste Michelle Wine Estate (SMWE), the largest winery in the Pacific Northwest, is also the 6th largest premium winery group in USA, It currently farms more than 30,000 acres across Washington and Oregon, alongside with more than 16 brands within its comprehensive portfolio
  • It also used to own & run the legendary Stag’s Leap Wine Cellars since 2006 until 2023

District Manager - Asia

Ste Michelle Wine Estate (SMWE)
Hong Kong
03.2018 - 02.2020
  • Company Overview: Ste Michelle Wine Estate (SMWE), the largest winery in the Pacific Northwest, is also the 6th largest premium winery group in USA, It currently farms more than 30,000 acres across Washington and Oregon, alongside with more than 16 brands within its comprehensive portfolio
  • It also used to own & run the legendary Stag’s Leap Wine Cellars since 2006 until 2023
  • Ste Michelle Wine Estate (SMWE), the largest winery in the Pacific Northwest, is also the 6th largest premium winery group in USA, It currently farms more than 30,000 acres across Washington and Oregon, alongside with more than 16 brands within its comprehensive portfolio
  • It also used to own & run the legendary Stag’s Leap Wine Cellars since 2006 until 2023

Head of Business – Asia

Brown Brothers Milawa Vineyard Pty Ltd
10.2016 - 02.2018
  • Company Overview: An iconic winery situated in Victoria, Australia with over 130 years of history
  • By year 2013 Brown Brothers launched in three additional brands from Tasmania, namely Devil’s Corner, Tamar Ridge and Pirie, followed by another acquisition of a winery located in Yarra Valley – the Innocent Bystander, by year 2016
  • Formulate Asia Export Strategy for brands including Brown Brothers, Devils’ Corner, Tamar Ridge & Innocent Bystander, targeting to achieve A$8+ million revenue by year 2021 across Asia/China and deliver result through effective strategy execution and close working relationship with distributor
  • An iconic winery situated in Victoria, Australia with over 130 years of history
  • By year 2013 Brown Brothers launched in three additional brands from Tasmania, namely Devil’s Corner, Tamar Ridge and Pirie, followed by another acquisition of a winery located in Yarra Valley – the Innocent Bystander, by year 2016

Asia Export Manager

Brown Brothers Milawa Vineyard Pty Ltd
07.2011 - 09.2016
  • Company Overview: An iconic winery situated in Victoria, Australia with over 130 years of history
  • By year 2013 Brown Brothers launched in three additional brands from Tasmania, namely Devil’s Corner, Tamar Ridge and Pirie, followed by another acquisition of a winery located in Yarra Valley – the Innocent Bystander, by year 2016
  • Manage distributors for Asia region includes China, HK, Taiwan, Japan, Korea, Malaysia, Singapore, Indonesia, Vietnam & Cambodia in achieving planned outcomes in line with Marketing & Operating Plans, while meeting local legal & regulatory requirements & adhering to company policies
  • An iconic winery situated in Victoria, Australia with over 130 years of history
  • By year 2013 Brown Brothers launched in three additional brands from Tasmania, namely Devil’s Corner, Tamar Ridge and Pirie, followed by another acquisition of a winery located in Yarra Valley – the Innocent Bystander, by year 2016

Sales Director – Off Trade

ASC Fine Wine HK Ltd
03.2011 - 07.2011
  • Company Overview: As acclaimed by Robert M Parker Jr, ASC Fine Wine is “China’s greatest fine wine importer”, which is one of the biggest wine importer in China in terms of sales representing over 100 wineries, which includes, well-known brands such as DBR Lafite, Beringer, Kendall-Jackson, Wolf Blass, Penfolds, Gaja, Ruffino, Banfi, Louis Jadot & E
  • Guigal
  • Take lead of sales team to achieve the monthly sales and collection target
  • Categorize pricing structure and sales strategy to Off trade team, then implement and monitor the strategy status
  • Review the sales trend of each product; push the sales of slow moving item by using effective promotional tools
  • Effective account management by using weekly sales call plan, productivities measurement, daily sales & collection report etc
  • As acclaimed by Robert M Parker Jr, ASC Fine Wine is “China’s greatest fine wine importer”, which is one of the biggest wine importer in China in terms of sales representing over 100 wineries, which includes, well-known brands such as DBR Lafite, Beringer, Kendall-Jackson, Wolf Blass, Penfolds, Gaja, Ruffino, Banfi, Louis Jadot & E
  • Guigal

Assistant Director of Marketing

Links Concept Company Ltd
06.2009 - 02.2011
  • Company Overview: Links Concept Co Ltd is the Top Five distributor for international Wine & Spirit brands in HK, Macau
  • It carries more than 8 international spirit brands and 30 wine brands, including Concha y Toro, Antinori, Louis Roderer Champagne, Louis Latour & Torres
  • Manage the spirit brand portfolio which includes international well-known brands
  • Wine – Brown Brothers, Concha y Toro, Alvaro Palacios, Barton & Guestier
  • Spirit - Jose Cuervo Tequila (Number one selling tequila in HK/China), Stolichnaya Vodka, Danzka Vodka, Ketel One Vodka, Davidoff Cognac, Diplomatico Rum
  • Links Concept Co Ltd is the Top Five distributor for international Wine & Spirit brands in HK, Macau
  • It carries more than 8 international spirit brands and 30 wine brands, including Concha y Toro, Antinori, Louis Roderer Champagne, Louis Latour & Torres

Marketing Manager

Links Concept Company Ltd
08.2008 - 05.2009
  • Company Overview: Links Concept Co Ltd is the Top Five distributor for international Wine & Spirit brands in HK, Macau
  • It carries more than 8 international spirit brands and 30 wine brands, including Concha y Toro, Antinori, Louis Roderer Champagne, Louis Latour & Torres
  • Links Concept Co Ltd is the Top Five distributor for international Wine & Spirit brands in HK, Macau
  • It carries more than 8 international spirit brands and 30 wine brands, including Concha y Toro, Antinori, Louis Roderer Champagne, Louis Latour & Torres

Education

BA - Hospitality Management

Hong Kong Polytechnic University
01.1992 - 01.1994

Higher Diploma - Institutional Management & Catering Studies

Hong Kong Polytechnic University – Faculty of Hotel Management
Hong Kong
01.1987 - 01.1990

Skills

Microsoft Office Suite Proficiency

Sales strategies

Networking and relationship building

Business development and planning

Business development

Vendor management

Sales planning

Client and stakeholder relations

Sales pipeline management

Market penetration

Timeline

Sales Director – Asia Pacific

Ste Michelle Wine Estate (SMWE)
03.2020 - Current

District Manager - Asia

Ste Michelle Wine Estate (SMWE)
03.2018 - 02.2020

Head of Business – Asia

Brown Brothers Milawa Vineyard Pty Ltd
10.2016 - 02.2018

Asia Export Manager

Brown Brothers Milawa Vineyard Pty Ltd
07.2011 - 09.2016

Sales Director – Off Trade

ASC Fine Wine HK Ltd
03.2011 - 07.2011

Assistant Director of Marketing

Links Concept Company Ltd
06.2009 - 02.2011

Marketing Manager

Links Concept Company Ltd
08.2008 - 05.2009

BA - Hospitality Management

Hong Kong Polytechnic University
01.1992 - 01.1994

Higher Diploma - Institutional Management & Catering Studies

Hong Kong Polytechnic University – Faculty of Hotel Management
01.1987 - 01.1990
Nicky Man Hung CHANRegional Director - APAC