Navis Or

Career Achievement
1. Engage in the establishment of Greater Bay Certification, examine the Q Mark Certification for products, services, environmental systems, retail, and e-commerce
2. Successfully orchestrated a strategic partnership between the Hong Kong Q Mark Council and the Dongguan Government, resulting in the seamless implementation of a lucrative $20,000,000 certification business across China
3. Initiate and develop certification schemes for ESG and STEM

Responsibility
•Oversee and manage all Business Units within the Federation, which encompasses a $30 million business portfolio, including the Training Department, Q-Mark Council, Design Council, Intellectual Property Centre, and Certification Office, with dedicated support in sales and marketing functions
•Safeguard and commercialize diverse intellectual properties for strategic growth and market advantage
•Provide thought leadership and actively contribute to business development and innovation efforts through the establishment of a training business, development of new certification schemes, and partnership with different sizable companies and organizations such as CLP, HGC, HKPC, GS1, IPD etc.
•Liaise with stakeholders such as government officials, public bodies, local communities, academia, NGOs, industry associations etc.
•Formulate and execute comprehensive marketing, public relations, and communication strategies, while proactively addressing critical business, commercial, and operational challenges to ensure organizational success

Career Achievement
1. Establish and oversee the operations of a charitable foundation entails a comprehensive and strategic ESG approach
2. Manage brand revitalization projects, successfully establishing notable brands in the fintech, family offices, and insurance sectors

Responsibility
•Plan, implement, and manage the listing company’s Sustainability projects as part of a long-term ESG strategy, including setting goals, defining key performance indicators, and tracking progress towards sustainability objectives
•Oversee the preparation and submission of comprehensive ESG reports and disclosures, ensuring compliance with relevant standards and frameworks
•In charge of overseeing, coordinating, and implementing CRM strategies within the VIP Programme, designed to meet the needs of high-net-worth clients across family office, private fund, and fintech products
•Spearhead the development of life planning products, integrating asset management, insurance, and trust services into the product strategy
•Manage public affairs, investor relations, and stakeholder engagement activities
•Lead sales training development, sales material creation, and provide facilitation support to sales agents to enhance the effectiveness in promoting life planning, family office, and fintech products
•Develop and implement 360-degree marketing and communication strategies worldwide for financial products such as fintech, family offices, wealth management, private funds, and insurance

Career Achievement
1. Develop a global branding strategy for a New Zealand brand from scratch. Serving as the brand owner and responsible for the management of the company’s P/L, business planning, product development, marketing, and sales operations
2. Successfully develop an eCommerce and distribution network with an annual sales commitment of over $35,000,000

Responsibility
•Take ownership and responsibility for the business’s P/L , daily operations and performance of e-Commerce & Distributorship businesses
•Craft an exhaustive global marketing strategy incorporating brand communication, media planning, and pricing. Initiate the process by conducting meticulous market research and data analysis to glean valuable consumer insights
•Elevate brand visibility for the group's brands. Spearhead CSR initiatives and safeguard the organization's reputation through proactive media relations endeavors
•Close collaboration with internal cross-functional teams (Digital, CRM, Sales, Compliance, etc.) at both local and global levels to deliver synergized communications
•Develop a CRM rollout map and strategy, and oversee the execution of CRM programs
•Manage CRM membership database and system, including database management governance, data migration, and enrichment, requirements specifications, and UAT
•Establish and maintain a cohesive team united by shared goals and values, fostering collaboration, innovation, and operational effectiveness

Career Achievement
1. Establish a WiFi advertising business and foster strategic cooperation (Annual revenue $15,000,000) with WT&T
2. Successfully orchestrate impactful digital campaigns for numerous renowned brands in collaboration with leading 4A advertising agencies, resulting in significant increases in brand awareness, engagement, and ROI

Responsibility
•Oversee clients’ communication content, marketing budgets, campaign performance, and cost-effectiveness
•Design and execute successful online-to-offline campaigns, outreach strategies, and social media content to attract and convert customers, as well as drive paid actions and engagements
•Oversee and manage the entire public relations cycle, take charge of orchestrating and coordinating all aspects of PR activities
•Manage and guide the entire development process for different innovative projects. Work closely with cross-functional teams, such as research and development, information technology, design, etc.
•Assist clients to develop new business models like AdWiFi, WeChat Couponing System, Online Shopping Mall, Cloud POS, and Crystal Bus

Career Achievement
1. Successfully crafted and executed a luxury retail business that has expanded to over 200 franchisees across China, generating annual revenues exceeding $500 million
2. Spearheaded the development and promotion of more than 50 foreign brands in both the China and Hong Kong markets, resulting in each brand generating an average annual return exceeding $24,000,000

Responsibility
•Oversee three departments with 60 subordinates in China : Sales Department (China & International Market), Marketing Department (Online Team & Promotion Team), and Product Department
•Establish a business and operation plan for brand development in HK and China, targeting both consumers and trade
•Conduct comprehensive market research and analysis for assigned brands, diligently monitoring competitor dynamics and assessing their impact on brand relationships
•Provide companies with assistance in the areas of business development, including retailing, licensing, and franchising, as well as optimizing profitability through channel expansion and joint marketing campaigns
•Implement agile transformation and adoption (such as eCommerce, ERP, CRM, voucher system) by influencing and interacting with stakeholders across all levels of the organization