Natalie Cheung

Education
● Develop and execute regional education strategy, training programs, action plan that aligned with the overall brand
goals and strategies
● Identify business needs and suggest enhancements and modifications to drive retail excellence
● Collaborate proactively with cross-functional teams, such as sales, marketing and supply chain teams on new product
campaigns and brand events. Develop service protocol and commercial-led consultation tools
● Adapt global training materials and e-learning system and localize for the regions, conduct classroom training and
remote/e-training
● Run regular TTT to enhance trainers' training skills and learners' experience
● Full ownership of the curation, development and implementation of the immersive customer journey in different
channels and events with support from sales & marketing team

Retail Operations
● Full ownership of Beauty Advisors management, including recruitment, staff planning and talent retention
● Coach the frontline staff, support team development and evaluate performance to improve productivity.
● Develop leadership program for Store Managers & Counter In Charges to reinforce their comprehensive skill sets
● Work closely with sales team on sales planning, i.e. commission scheme, salary structure, salary calculation
● Manage the overall store operations to ensure a consistent and excellent customer love experience, which includes
daily stand-ups, inventory management, stockroom management, visual merchandising, manpower planning, etc.

• Local market and travel retail business for HK, Macau and Taiwan market
• Established sales goals by forecasting annual sell-in and push for sell out target for existing and new products
• Designed and implemented systems to measure sales and marketing effectiveness that helped eliminate ineffectiveness and boosted productivity
• Review and Implement business strategy, budget, provide advice and solution to optimize the sales performance;
• Develop in-store visual merchandising and display strategy to maximize brand exposure
• Design, execute and evaluate training strategies in line with company goals
• Conduct on-site coaching and post course follow up to ensure training effectiveness, Set up KPI to measure the effectiveness after training
• Formulate training strategy, road map and action plan that aligned with FOREO's business goal and strategies

• Support Brand Manager to develop brand plan and marketing programs
• Assist in ATL and responsible for BTL activities including launch plan, mechanism design & execution, trade promotion, outpost & incentive program
• Map out detailed execution plans and follow through to ensure smooth operation and target achievement in accordance to the brand plan
• Monitor and review the effectiveness of marketing campaigns and activities
• Ensure all promotions executed are in line with global marketing strategy and the brand image
• Establish and maintain strong relationship with key business partners and external parties for Versace and Moschino in both Hong Kong and China market

• Handle sales performance tracking and daily administrative operation
• Developing and managing monthly sales strategies and in-store promotions in close coordination with HQ
• Managing CRM Strategy and customer journey
• Prepare sales forecast, market competition and sales analysis reports
• Liaison and co-ordination with various external/internal parties to ensure a smooth operation flow on frontline level
• Drive and motivate the frontline sales team to achieve the company target
• Participate in ad-hoc projects

• Management of daily counter operations and sales report
• Provide support in clerical/administrative/payment matters for the department
• Support the execution of various marketing & promotion programs;
• Assist the department head liaise and coordinate with internal and external parties for a smooth operations;
• Participate in ad-hoc projects when assigned