Minna Li Ming-na
Media Relations, Corporate Communications Specialist
Summary
Experienced with strategic communications planning, leveraging storytelling to enhance corporate image and stakeholder engagement. Utilizes media relations to effectively convey messages and manage public perception. Track record of building and maintaining strong internal and external communication channels.
Overview
13
13
years of professional experience
11
11
years of post-secondary education
Work History
Corporate Communications Manager
Bank of China (Hong Kong) Limited
12.2023 - Current
- Enhancing brand reputation by developing and implementing strategic corporate communications plans with media outlets, i.e. media interviews, roundtable, luncheons, etc.
- Supervising and reviewing all materials, i.e. press releases, speeches, and videos, etc, to ensure consistency with company messaging and quality standards.
- Managing overall message consistency by reviewing new and social monitoring internal guidelines.
Freelance PR, Writer, Producer, Emcee
Self-employeed
06.2022 - 12.2023
- Assisting listed company for various corporate communications events, i.e the Annual Results Announcement, business dinners and press conferences
- Creating contents for listed company on brand building – press releases, videos, advertorials and CSR articles, etc
- Providing professional emcee service
Assistant Manager, Corporate Communications
Hong Kong Genome Institute
06.2021 - 06.2022
- As the first batch of staff team members of the government funded institute, developing all the contents of corporate literature from scratch - leaflets, booklets, annual report, videos, press release, website contents, speeches, advertorials, etc
- Building the media list and connection, managing media enquiries and interviews, leading the press events and media engagement activities, news monitoring
- Managing the government official visits
- Managing the message deck and line-to-take for issues, crisis management and materials for LegCo meeting (Panel Meeting on Health Services on 10 Sept 2021)
- Supervising the works with external agencies, outsourced vendors and business partners on public relations and communications initiatives
Assistant Manager, Corporate Communications – Media Relations
Hong Kong Productivity Council
03.2019 - 06.2021
- Managing media relations - media enquiries and interviews, maintaining good relationships with financial and local news reporters, managing press events and media engagement activities
- Applying brand journalism, pitching executive interviews and media publicity opportunities to raise brand awareness and uplifting brand equity
- Establishing contents for corporate literature - press releases, speeches, advertorials, etc
- Developing Line-to-Take for issue and crisis management (Public Accounts Committee at LegCo – public hearings of Audit Report 2019)
Senior Financial and Technology News Reporter / Program Host / News Anchor
Television Broadcasts Limited
03.2013 - 05.2018
- Senior Financial News Reporter/Producer and Host, "Innovation GPS" (創科導航) & "Economic GPS" (財金導航)
12/ 2015 – 5/ 2018
Spearheading the development of "Innovation GPS", a technology news program focusing on cutting-edge innovations and trends, as well as "Economic GPS", a finance news program providing insights on financial and economic topics. Both shows broadcast weekly on TVB Finance & Information Channel (J5) - Daily News Reporter (Local news)
4/ 2015 – 12/ 2015
Covering daily local news stories, providing timely and accurate reporting - Financial News Reporter/Producer, "Finance Magazine" (財經透視)
3/ 2013 – 4/ 2015
Producing in-depth financial news stories for "Finance Magazine", a flagship financial news program covered economic topics, broadcast weekly on TVB Jade Channel - News Anchor
Presenting news segments on TVB Jade Channel, including "午間新聞" and "11:30晚間新聞," and hosting the current affairs program "Closer Look" (時事多面睇), delivering comprehensive coverage of relevant issues focused on finance and economic issues, broadcast weekly on TVB Jade Channel
News Anchor
Now TV
06.2012 - 03.2013
- Presenting daily news stories on news Channel 332 and 333
- Covering international news stories
Education
Bachelor of Arts - Journalism and Mass Communication
Hong Kong Shue Yan University
09.2008 - 07.2012
A-Level Exams - Economic, Chinese History
Carmel Divine Grace Foundation Secondary School
09.2001 - 05.2008
Skills
- Content development
- Multimedia content creation
- Corporate storytelling
- Media relations
- Press release and Speech writing
- Skilled in MS Word/Excel/PowerPoint/Adobe Premiere Pro
Awards
Gold Award of Best Business Technology News Reporting, Hang Seng Management College Business Journalism Awards 2017
Timeline
Corporate Communications Manager
Bank of China (Hong Kong) Limited
12.2023 - Current
Freelance PR, Writer, Producer, Emcee
Self-employeed
06.2022 - 12.2023
Assistant Manager, Corporate Communications
Hong Kong Genome Institute
06.2021 - 06.2022
Assistant Manager, Corporate Communications – Media Relations
Hong Kong Productivity Council
03.2019 - 06.2021
Senior Financial and Technology News Reporter / Program Host / News Anchor
Television Broadcasts Limited
03.2013 - 05.2018
News Anchor
Now TV
06.2012 - 03.2013
Bachelor of Arts - Journalism and Mass Communication
Hong Kong Shue Yan University
09.2008 - 07.2012
A-Level Exams - Economic, Chinese History
Carmel Divine Grace Foundation Secondary School
09.2001 - 05.2008
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