Summary
Overview
Work History
Education
Skills
Highlights
Notice Period
Timeline
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Mini Chan

Mini Chan

Head of Sales - Ethical and B2B

Summary

Equipped with strong problem-solving abilities, willingness to learn, and excellent communication skills. Poised to contribute to team success and achieve positive results. Ready to tackle new challenges and advance organizational objectives with dedication and enthusiasm.

Experienced leader with strong background in guiding teams, managing complex projects, and achieving strategic objectives. Excels in developing efficient processes, ensuring high standards, and aligning efforts with organizational goals. Known for collaborative approach and commitment to excellence.

Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.

Overview

22
22
years of professional experience

Work History

Head of Ethical Sales • Ethical & B2B Channel

Vita Green Health Products Co. Ltd
10.2022 - Current
  • Led a team of 4 medical sales representatives and 1 medical marketing executive, developing strategies for medical sales and marketing to achieve business objectives. Ethical sales practices resulted in consistent double-digit growth over 6 consecutive years, achieving fourfold growth compared to the onboarding period.
  • Formulated new B2B sales initiatives that expanded beyond product sales to include wellness services for corporate clients.
  • Achieved fourfold growth in B2B sales within a 3-year period.
  • Collaborated effectively in a team setting, providing support and guidance to colleagues.


Sales Manager • Medical Sales Team

Abbott Laboratories Ltd
05.2018 - 06.2019
  • Led two sales teams, comprising nine members dedicated to covering adult and pediatric nutrition.
  • Successfully secured the inclusion of the Similac brand in hospital tenders for milk rotation, attracting new mothers in the pediatric nutrition segment.
  • Achieved double-digit growth in adult nutrition sales within the medical sector.
  • Drove new user acquisition through targeted outreach to clinics and NGOs.
  • Managed out-of-stock situations and product recalls effectively.

Assistant Healthcare Solution Manager • Ethical Channel

Danone Nutricia Early Life Nutrition
10.2016 - 05.2018
  • Led two sales representatives for the Cow & Gate brand in medical channels.
  • Drove the execution of medical strategies to enhance brand awareness and recommendations among obstetricians and pediatricians to mothers.
  • Served as Project Lead for the implementation of Sales Force Effectiveness Software.
  • Assisted the Sales Manager with data analysis and reporting.
  • Promoted healthcare professional education in gut health via symposium, conference or overseas meetings.

Nutrition Supervisor • Ethical Channel

Danone Nutricia Early Life Nutrition
05.2012 - 10.2016
  • Served as a key member of the team assisting the Sales Director in establishing the medical sales team at Danone following its acquisition of the business from Zuellig.
  • Developed the sales operation flow and collaborated with the demand planning team to align on sales demand.
  • Recruited new team members to form a dedicated medical sales team for the Cow & Gate brand.
  • Liaised with key medical professionals to facilitate professional education initiatives.

Senior Product Specialist • Infant Nutrition

Mead Johnson Nutrition (HK) Ltd
01.2009 - 01.2012
  • Marketed the brand as the market leader in the medical channel, achieving over 40% share of voice in the IMF market.
  • Collaborated with Vaccine Centers to conduct health talks for pregnant mothers, aimed at new user acquisition.
  • Prioritized O&G clinics, particularly targeting Chinese moms as new users under Birth Tourism (anchor babies in Hong Kong) Policy.
  • Maintained milk rotation share in private settings.
  • Fostered effective communication with medical doctors and nurses to ensure high brand awareness and top-of-mind recall.

Medical Service Executive • Vaccine Team

Glaxosmithkline Ltd
01.2008 - 01.2009
  • Worked in the Vaccine team promoting Cervarix HPV, Rotarix, and 5-in-1 and 6-in-1 Infanrix vaccines, focusing on Pediatrics, O&G doctors, and general physicians.
  • Collaborated with Vaccine Centres to support events such as the Wedding Expo, University vaccination student programs, and initiatives for hospital nurses.
  • Engaged and convinced O&G doctors and pediatricians to serve as speakers for Continuing Medical Education (CME) and Continuing Nursing Education (CNE) events.
  • Achieved sales targets during the working period, despite Cervarix HPV vaccine being the second player in the market.

Senior Product Specialist • Diabetes Management

Johnson & Johnson Medical (Hong Kong) Ltd
01.2004 - 01.2008
  • Worked at Lifescan, specializing in the Blood Glucose Monitoring (BGM) system, focusing on product sales and servicing, including B2B and B2C sales.
  • Integrated BGM into comprehensive diabetes management strategies.
  • Achieved 100% brand switching in Precious Blood Hospitals.
  • Targeted endocrinologists, internal medicine specialists, general practitioners, and diabetes nurse specialists.
  • Provided daily customer service to diabetes end-users referred by Diabetes Nurse Specialists.
  • Engaged key chain pharmacists and dietitians to ensure brand recommendations and enhance disease knowledge.

Education

Bachelor of Science - Applied Biology

City University Of Hong Kong
04.2001 -

Skills

  • People Management
  • Sales Management
  • Medical Sales & Marketing
  • B2B Sales Strategy
  • Health Supplement , Pharmaceuticals, Vaccines, & Medical Devices

Highlights

  • Over 10 years of experience in medical sales management, demonstrating proven direct sales success with significant double-digit growth.
  • Recognized for a dynamic work style, positive outlook, and proactive approach to achieving objectives.
  • Extensive B2B sales management experience, skilled in developing strategies, fostering partnerships, and delivering customized sales solutions.
  • Exceptional communication abilities and strong people management skills

Notice Period

2-month notice

Timeline

Head of Ethical Sales • Ethical & B2B Channel

Vita Green Health Products Co. Ltd
10.2022 - Current

Sales Manager • Medical Sales Team

Abbott Laboratories Ltd
05.2018 - 06.2019

Assistant Healthcare Solution Manager • Ethical Channel

Danone Nutricia Early Life Nutrition
10.2016 - 05.2018

Nutrition Supervisor • Ethical Channel

Danone Nutricia Early Life Nutrition
05.2012 - 10.2016

Senior Product Specialist • Infant Nutrition

Mead Johnson Nutrition (HK) Ltd
01.2009 - 01.2012

Medical Service Executive • Vaccine Team

Glaxosmithkline Ltd
01.2008 - 01.2009

Senior Product Specialist • Diabetes Management

Johnson & Johnson Medical (Hong Kong) Ltd
01.2004 - 01.2008

Bachelor of Science - Applied Biology

City University Of Hong Kong
04.2001 -
Mini ChanHead of Sales - Ethical and B2B