Mina Youssef Awadalla

* Manage full sales operations across multiple regions, covering construction, facility
management, hospitality, and oil & gas contractor segments
* Drive sales of Genie aerial work platforms, CMC spider lifts, and Dieci telehandlers
through solution-based selling and site-driven application analysis
* Consistently exceed revenue targets: AED 18M vs AED 7M target; AED 10M vs AED 5.5M
target
* Generate monthly revenue ranging from AED 100K to AED 1M+ depending on project
cycles
* Closed a major deal of 20 machines in a single transaction (avg. AED 450K/unit)
* Build and maintain strong relationships with key clients, including contractors, oil & gas
subcontractors, and facility management companies
* Conduct site visits to assess operational requirements and recommend optimal
equipment solutions
* Handle urgent client requirements with fast response time, ensuring high customer
satisfaction and repeat business
* Lead tendering and proposal preparation, including quotations, costing coordination,
and internal alignment with service, logistics, and finance teams
* Negotiate commercial terms while maintaining profitability and long-term client
relationships
* Manage international inquiries (Iraq, Pakistan, India, Africa) and convert them into
successful deals

· Supported sales and proposal activities for fire protection systems, including fire pumps and related equipment

· Engaged with contractors, consultants, and clients to understand project requirements and recommend suitable solutions

· Assisted in tendering process, preparing technical and commercial proposals

· Coordinated with internal teams to ensure compliance with project specifications and timelines

· Developed early experience in client interaction, negotiation, and solution-based selling

· Managed MEP project lifecycle from design to execution across commercial and industrial projects

· Conducted technical presentations and design reviews with clients and consultants

· Evaluated equipment selection based on technical and commercial criteria

· Negotiated with suppliers and subcontractors to optimize cost and delivery

· Provided on-site technical support and resolved operational issues