Michelle MIAO
Shanghai
Summary
Over 8 years experiences developing integrated marketing campaign, brand strategy and communication. My expertise lies in spokesperson marketing, artistic collaborations, and cross-industry innovation, enhancing brand narratives and market presence. Committed to creativity and collaboration, I strive to innovate and connect with consumers in the ever-evolving luxury market.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Brand Manager - Rémy CLUB & VSOP
Rémy Cointreau
03.2022 - Current
- Successfully led the Rémy Martin Club spokesperson project, focusing on celebrity endorser Li Xian
- Orchestrated a 360-degree spokesperson marketing campaign, generating creative TV commercials and launching new packaging event
- Rejuvenated REMY MARTIN CLUB brand image with new manifesto and 360 degree brand campaign
- Developed & launched REMY CLUB first local lead limited edition by collaborated with Artist ZINAN LAM
- Further built up REMY CLUB's fashion territory by sponsor SHFW AW/SS and collaborated with STAFFONLY and Garcon by Garcon
Brand Manager
Heineken
10.2021 - 03.2022
- Develop Heineken 0.0 launch campaign plan and allocated the budget based on the annual brand plan
- Built up Heineken China social media matrix strategy and lead the OA operation
- Lead the execution of "Heineken Silver Easy to Love” TVC / KV with local celeberties & Tizzy T
Asisstant Brand Manager
Heineken
09.2019 - 10.2021
- Coordinated the operation / products / factories to realized 7 SKUs of Heineken Silver
- Applied consumer research for Heineken brand story RTB to enabled brand story communication strategy
- Conducted "Heineken Silver Mission S” event and attracted over 1500 people by five sensory experiences
Senior Planner & Account Manager
WIT Digital Martketing Co.,LTD
11.2015 - 07.2019
- Coordinated clients’ strategy and key accounts performance review
- Cross-functionally work with BD, Tech & Product team
- Lead campaign planning and daily execution and monitor clients’ data performance and provide critical analysis for clients’ feedback
Education
Master of Arts - Global Media And Cultural Industries
Loughborough University
UK06.2014
Bachelor of Arts - International Politics
Xi'an International Studies University
China06.2013
Skills
- Brand Management
- Intergraded Marketing Campaign
- Brand Rejuvenation Skill
- Brand-Building Strategies
- Social Media Strategy and Campaign
- Partnership Negotiations
- Vendor Managment
Certification
Certified Inner Mindfulness Trainer
Certified Columnist and Content Creator by Wechat and RED
Timeline
Brand Manager - Rémy CLUB & VSOP
Rémy Cointreau
03.2022 - Current
Brand Manager
Heineken
10.2021 - 03.2022
Asisstant Brand Manager
Heineken
09.2019 - 10.2021
Senior Planner & Account Manager
WIT Digital Martketing Co.,LTD
11.2015 - 07.2019
Master of Arts - Global Media And Cultural Industries
Loughborough University
Bachelor of Arts - International Politics
Xi'an International Studies University
Similar Profiles
Michelle MIAOMichelle MIAO
Brand Manager - Rémy CLUB & VSOP at Rémy CointreauBrand Manager - Rémy CLUB & VSOP at Rémy Cointreau
ZILING LIMZILING LIM
Private Client Director - LOUIS XIII at Rémy CointreauPrivate Client Director - LOUIS XIII at Rémy Cointreau
SHARITA JACKSON BALLSHARITA JACKSON BALL
Channel Market Manager at REMY COINTREAU USAChannel Market Manager at REMY COINTREAU USA