Michelle Jacinto-Dy
Quezon City,Metro Manila
Summary
Senior sales and distribution leader with over ten years of experience in driving growth within insurance and bancassurance sectors. Demonstrated success in increasing revenue, transforming sales models, and managing large organizations with over 800 personnel. Expertise in digital transformation, strategic partnerships, and performance optimization, emphasizing customer retention and sustainable growth.
Overview
9
9
years of professional experience
Work History
Territiory Sales/Channel Head - Associate Director
BPI AIA Life Assurance Corporation
Makati City
03.2022 - Current
- Assisted in managing a nationwide sales structure composed of over 800 sellers and 60 leaders.
- Facilitated annualised new premium initiatives.
- Supported bank partnerships to enhance referrer activation from 65% to 78% and improve in-branch productivity.
- Contributed to sales strategy target-setting and incentive design to boost performance.
- Collaborated on aligning product development and campaigns with market insights and customer needs.
Direct Sales Head – Senior Manager
BPI AIA Life Assurance Corporation
10.2019 - 03.2022
- Facilitated development of a digital life insurance sales model, assisting in the transformation of traditional processes.
- Supported transition to remote selling within two months during the pandemic.
- Aided in establishing digital performance benchmarks and sales management systems.
- Contributed to enhancement of lead generation and customer engagement strategies, improving pipeline quality.
- Assisted in developing team capabilities through structured coaching training and performance frameworks.
Head, CITI–AIA Partnership – Senior Manager
BPI AIA Life Assurance Corporation
10.2017 - 09.2018
- Supported strategic partnerships with Citi to enhance sales growth and engagement.
- Assisted in collaborative initiatives across teams to foster stronger relationships.
- Aided in the development of programmes for partner sales teams to boost performance.
Education
College Graduate
Skills
- Strategic sales leadership
- Revenue growth and optimization
- Bancassurance and partnership management
- Digital sales transformation
- Team scaling and capability building
- Stakeholder and relationship management
Timeline
Territiory Sales/Channel Head - Associate Director
BPI AIA Life Assurance Corporation
03.2022 - Current
Direct Sales Head – Senior Manager
BPI AIA Life Assurance Corporation
10.2019 - 03.2022
Head, CITI–AIA Partnership – Senior Manager
BPI AIA Life Assurance Corporation
10.2017 - 09.2018
College Graduate